Dairy Marketing: Colombian dairy, food, and beverage company Alpina has entered into a partnership with Clover Sonoma, a dairy company located in Sonoma County, CA. With approximately US $240 million in annual sales, Clover Sonoma is a leading dairy processor in Northern California. Clover Sonoma is particularly strong in the organic milk market, which is a growing market as opposed to the stagnating non-organic milk market.
Following the introduction of marketing restrictions, including advertising bans, for alcohol, vitamin supplements and tobacco products and repeated calls to extend the legislation to more sectors, Brand Finance analyzed the potential impact of such policies on the food and drink industries’ brands.
Coca-Cola unveiled its 2021 holiday campaign under the new “Real Magic” global brand platform. This year, Coke is making quite the splash, with Coca-Cola’s iconic Santa appearing for the first time IRL via a partnership with Cameo
CPG Marketing: What do consumer packaged goods companies (CPGs) need to get up and running in direct-to-consumer marketing when they’ve only operated in brick and mortar selling at traditional retailers? Two brand marketers in the Portada network provide useful recommendations.
Brand Intimacy is the emotional science behind the bonds consumers form with the brands they use and love. Positive emotional connection with Tech & Telecom brands holds strong in year 2 of the pandemic. Apple tops the list of brands overall. In the tech and telco industry, it is followed by Google and Samsung, according to MLBM’s new Brand Intimacy COVID study.
Tecate announced expanded distribution for its new premium beer Tecate ALTA in stores throughout California, Nevada, New Mexico, Arizona and southern Texas. To understand the rationale behind the new product launch and the Tecate Alta marketing campaign by the Heineken-owned Mexican import beer brand, Portada talked to Belen Pamukoff, Brand Director, Tecate. 5 things you need to know.
Last week Salesforce released the seventh edition of its influential State of Marketing report. The report and its companion Tableau dashboards, based on a survey of over 8,200 marketers across 37 countries, offer a snapshot of how strategic priorities and challenges, marketing tactics, and technology are transforming against a backdrop of economic and social change.
AI in digital marketing is one of the most important technological developments in decades. However, to use digital channels for customer engagement doesn’t mean sacrificing human connection over AI, customer engagement experts at Moxtra note. Find out how AI can automate routines, while freeing up valuable people hours so employees can readily serve clients whose needs demand a human touch.
Creating a convenient experience for customers cultivates brand loyalty. In today’s digital age, convenience is more accessible than ever before.
A brand is an emotional concept. A name or symbol can evoke images, ideas, feelings, lifestyles, and aspirations. Businesses work hard to cultivate and develop their brand identity – they use their brand to say this is who we are, this is what we do, and this is what we can accomplish together.
Constellation Brands, the largest beer import company in the U.S. is working on consumer deep dives beyond the 5 top Hispanic markets. The company is pushing for a much wider market representation to obtain a more complete picture about the Hispanic population in the U.S.
The Post Covid Consumer Journey and e-commerce growth keeps more than 50% of the brand marketers in the Portada network up at night, according to a real-time poll conducted during our recent Portada Live exclusive brand decision maker workshop. Check out what other topics keep brand marketers up at night.
Javier Meza, SVP Marketing for Latin America, the Coca-Cola Company tells Portada how the beverage giant is pivoting to a more direct-to-consumer oriented strategy through owned media platforms, digital retail partnerships and more…
Music and Multicultural Marketing play an important role in Cadillac’s marketing, Alexis Kerr, Head of Multicultural Marketing, Strategy, Content and Execution, at Cadillac. tells Portada. The automotive marketer tells us all about how she uses music to tell the brand’s story. Plus the Hispanic media outlets she supports and why.
E-Commerce is skyrocketing in Latin America as the current pandemic has accelerated digital transformation. This makes the benefits to be reaped from e-commerce investments and e-commerce marketing extremely tantalizing to corporations active in Latin America. To understand how the pandemic has catapulted e-commerce in the region, Portada talked to four Latin American brand marketers from Best Buy, Nestle, Colgate Palmolive, and New York Life who will be participating at our May 19 Portada Live Americas virtual event.
Brand Consistency is how the personality of a brand resonates the core strategy, values, and foundation of the organization in its marketing touchpoint efforts. So,
Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?
Because of how wildly consumers’ worlds have changed in the last four months (COVID-19 and Black Lives Matter), this means they can engage with brands
We talked to Daniela Zamudio, Marketing and Communications Manager at TIFFANY & Co., about the most relevant strategies for luxury marketing. In this conversation, Zamudio
Hulu has a new president, Bacardi names CMO for Patron and Grey Goose, and more changing places. People change positions, get promoted or move to