Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
Nissan and Honda spend more than US$ 800 million a year in advertising in the U.S. What is the rationale for the merger and what implications does it have for the way the merged company will conduct its marketing and sponsorship strategy? Who are their current agencies and marketing service providers? Nine questions and their answers.
JAGUAR achieved “visual Esperanto” in its rebranding, using universal visual language to transcend cultural barriers and connect with a global audience through powerful imagery.
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.
How a regional bank embraces community and connects physical and digital customer touchpoints, according to SVP of Marketing Sam Francois.
Amerant Bank celebrated the grand opening of its newest branch in the heart of Downtown Miami, marking another significant step in its expansion across South Florida.
Hispanic Marketing: Buchanan’s current #ComoLoDigas marketing campaign exemplifies creativity in Hispanic marketing in 2024 and beyond. The Hispanic population is very heterogeneous, so how can all U.S. Hispanics be engaged via just one campaign? Linda Lagos Morales, Director of Buchanan’s Whisky*, tells us how.
Verizon’s soccer bet. Retail Media’s wants and needs. Disruption and opportunities according to Stagwell, and more….
Haleon’s Carrie Salmon explains how she tackles challenges related to the marketing of digestive health solutions.
Portada talked to Arturo Picicci, VP of Value Brands at Verizon Value, about the recent launch of Total Wireless; its value proposition and the communication strategy.
Changes in milk consumption have increased the challenges for dairy marketers, mainly when marketing to younger millennial and Gen Z consumers.
Portada interviewed Elizabeth Barrutia, Founder and President of Barú Advertising. Barrutia shares insights and views on brands betting mainly on performance advertising, Hispanic e-commerce marketing, and more.
How live sports broadcasts and digital, social, and event activations will be critical to the campaign’s success.
The consumer goods giant increased its marketing spend around 14% year over year in the quarter ending March 31, 2024.
Verizon Marketing: Store openings by the hundreds in large urban markets are the primary driver of Verizon Value’s marketing and advertising initiatives, says Cheryl Gresham, VP and CMO at Verizon Value.
Influencer Marketing Trends: Julia Estacolchic, Sr. Director of Brand Marketing at Match, provides Portada with first-hand input about the evolving influencer marketing practice.
P&G Marketing: At the ANA Multicultural Marketing Conference, P&G’s Mark Pritchard, Chief Brand Officer, The Procter & Gamble Company, and Leyla Coffey, Vice President, Multi-Cultural Business Acceleration, The Procter & Gamble Company, showcased P&G brand initiatives in which they used the 4R Framework: a system encompassing four elements; Relevance, Reach, Representation, and Resonance, that matter in brand building for inclusivity.
Kanguro Seguro is betting on tech-savvy Hispanic consumers and their love for pets to grow in the underpenetrated U.S. pet insurance market. Portada interviewed Andrés Mishaan, CEO, and Nick Hanabergh, President of Kanguro Seguro, to learn more about this unique opportunity.
Guaranteed Rate, a Super Bowl advertiser and the nation’s third-largest retail mortgage lender, is betting on reaching Hispanic consumers on their terms.
Marketing budgets dropped back to pre-Covid numbers, after rising to the highest levels in the last 15 years.