Verizon’s Total Wireless took an unexpected, community-first approach to connecting fans with the FIFA 2026 World Cup. Portada talked to Susie Corona, Associate Vice President and Head of Marketing and Brand Strategy for Verizon Value, to understand the campaign’s rationale, its execution, and the results.
Ricardo Aspiazu, SVP, Creative & Brand Design, Verizon, tells Portada about the rationale of the creative and media of the new Verizon advertising campaign.
Flavia Panza, CMO of LALA U.S. explains how she markets the recently launched LALA Plus™ drinkable yogurt and announces a rebrand and marketing campaign in the fourth quarter of this year.
Mangrove Health launches and reopens Cutler Bay clinic, expanding Florida primary care access through value-based, community-centered healthcare innovation.
With the 2026 Men’s Soccer World Cup less than two months away, Portada reached out to brand marketers and agencies to understand how they expect to market at this massive tentpole event and are fine-tuning their plans.
Brown-Forman’s New Mix is launching a marketing and advertising campaign at the end of January. New Mix is predominantly targeted to the Mexican-American consumer. Portada interviewed Mary Beth O’Mara, Brand Director of Brown-Forman’s Ready-to-Drink portfolio,
For multicultural marketers, Friday’s draw becomes the moment where passion, geography, and cultural identity intersect, offering brands a rare opportunity to activate with both precision and emotion, notes the Nueva Networks’s Grace Agostino. How the draw will impact their 2026 Soccer World Cup investment allocations.
“The power of sound is so intimate that it serves as a special companion in people’s lives. It creates an opportunity to be very connected and be part of someone’s routine. We are very aware of how fortunate we are to have special content/music,” Oddo asserts.
The Chief Marketing Officer as an influencer. Inter, a financial super app, unveiled a new aspect of the CMO role with the launch of podcast Gameplan.
Salvador Padron, Global VP Marketing, Don Julio. provided details about Diageo’s Don Julio plans for activation at the 2026 Men’s Soccer World Cup.
Alex Ames, Senior Director of Creative and Content, Coca-Cola and Stephanie Eaddy, Senior Director of Cultural Marketing, The Coca-Cola Company tell Portada about the ins and outs of the new campaign, originally launched in Argentina 20 years ago.
An interview with Portada Los Angeles Summit speaker Karolina Tuszewicka, who leads media strategy and activation for both D2C and B2B initiatives for HP in North America and Latin America.
The rationale for PepsiCo’s purchase of Poppi reflects many critical marketing trends in the soft drinks sector. Will Poppi’s marketing and advertising service providers be streamlined under the new ownership?
An interview with Cailin Bula of Austin, TX, headquartered advertising agency THIRD EAR.
Tori Keichinger, VP and head of Marketing at Century 21 Real Estate, LLC, tells Portada about the different elements and the key rationale for the campaign.
Ricardo Aspiazu, Senior Vice President – Creative & Brand Design at Verizon, has conceived many Latino-insights-driven brand campaigns. Find out how these campaigns impact Verizon’s overarching marketing activations.
UPDATE February 17, 2025. The presidents of Honda and Nissan announced separately that their respective companies would not be merging. Nissan and Honda spend more than US $800 million a year in advertising in the U.S. While the merger is unlikely to happen in the short term, the analysis of the drivers for the merger and its marketing implications shed light on where Nissan, Honda and other players are situated in the competitive U.S. automotive market. How would the merged company have conducted its marketing and sponsorship strategy? Who are their current agencies and marketing service providers? Nine questions and their answers.
JAGUAR achieved “visual Esperanto” in its rebranding, using universal visual language to transcend cultural barriers and connect with a global audience through powerful imagery.
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.
How a regional bank embraces community and connects physical and digital customer touchpoints, according to SVP of Marketing Sam Francois.