Canelo Crossover: Time Is Right
The Guadalajara, Mexico, native can use this as a springboard to even greater marketing possibilities here moving forward.
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The Guadalajara, Mexico, native can use this as a springboard to even greater marketing possibilities here moving forward.
Brands, not just those most associated with fight sports, are more invested in boxing than ever, evidenced by mainstream marketers’ connection with network bouts and boxing-based TV shows and films.
Duran’s success ringside and in the marketing world are an excellent case study for how a business can be built creatively from a unique set of in-demand skills.
The boxing reality series “The Contender” debuts on EPIX on Friday, August 24, with the Hispanic audience an important factor in its success. The tradition of boxing across Latin America and among Latinos in the U.S., has never been stronger.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Chivas Regal activated its Chivas Fight Club for Gennady “GGG” Golovkin’s Cinco de Mayo Fight on Saturday. Chivas has been able to tap into GGG’s fervent Latino fan base with this strong connection to the champion boxer.
Combate Americas drew strong ratings on its two live April broadcasts, “Combate Estrellas I” and “Combate Estrellas II” on Univision and Univision Deportes, as well as in Mexico on Azteca 7. Combate Americas is positioning itself as a premier destination for Hispanic MMA fans, and advertisers have followed.
Ray Flores has become one of the most prominent broadcasters and ring announcers in MMA and boxing. He has set a high standard and serves as an outstanding role model for Latinos in the sports broadcasting word, particularly in combat sports.
Portada speaks with some of the key players in multicultural sports marketing to gather insights on their goals and priorities for 2016. Views and forecasts from leaders at Tecate, Amtrak, Elemento, TeamWorks Media, GLR, Fox and AC&M Group.
Gustavo Guerra serves as brand director for Tecate and Tecate Light, Indio and Bohemia. He talked to Portada’s editorial team about how his brands celebrate the character of all Hispanic bicultural men 21 and older, and highlights that boxing is the second most-watched televised sport for his target audience after soccer.
The Hispanic landscape is complex from a media standpoint because “this is not a one-size fits all audience. There are nationalistic differences. There are generational differences, bilingual second generation Hispanics, differences in passion points and how they consume media