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What: The total US ad market has grown by 10.8% in January 2018.
Why it matters: Ad market growth was driven by ad spend in national television and digital platforms, indicating possible further growth for 2018.

Advertising intelligence firm Standard Media Index has revealed national advertising revenue figures for January 2018.  The total US ad market grew by 10.8% in January 2018 compared to January 2017, driven by significant gains in national television and digital platforms.

In January 2018, year-over-year (YoY) advertising revenue in National TV grew +7.1%, with +11.1% growth in Cable and +2.7% in Broadcast.  Digital grew +16.8%, radio declined -6.1%, out-of-home (OOH) declined -2.1%, and print dropped -3%.

“January has been a stellar month for National TV. Scatter volume is up 50% on 2017 as a host of advertisers have stormed back into the market,” said James Fennessy, SMI’s CEO. “Some of this growth has been driven by the move of several big college football games and the Grammy’s into January, but even so underlying growth is still an impressive 5.3%. Based on these results, and our view into forward bookings, we predict National TV to grow 1.6% in Q1, excluding the Winter Games.”

Awards Shows Brought in Important Growth

  • The 60th Annual Grammy Awards on January 28, excluding red carpet coverage, earned US $61 million in ad revenue for CBS, a +3.8% increase from last year.  The paid unit cost for a 30-second commercial spot rose +11.8%, despite losing 24% of total viewers from last year.  That said, CBS reported a 40% increase in unique viewers of the show’s live stream from last year.
  • The 75th Annual Golden Globes, which aired on NBC on January 7, brought in more than US $32 million in ad revenue, a +7.1% increase from last year.  Despite viewership dropping 5% from last year, the average cost of a 30-second commercial spot also increased by 5%.  The 2018 Golden Globes Arrivals Special increased ad revenue by 8%.
  • The 24th Annual Screen Actors Guild (SAG) Awards, which aired on TBS and TNT on January 21, earned an ad revenue increase of nearly 25% from last year.

NFL Post Season and Cable News

  • Although the regular season NFL games saw a decline in 2017, ad revenue during the post-season increased by +5.3% year-over-year. These figures include the wild card, divisional round and conference championships – the games that took place in January.
  • Cable News continued to show strong growth in January at 25% year-over-year. MSNBC, which also reported record viewership this month, earned a whopping 62% more ad revenue than January of last year.  CNN increased +32% and FOX News increased +17%.
  • Looking at weekday primetime programming, CNN grew nearly 50% in January year-over-year.  FOX News is the most expensive Cable News network for weekday primetime, charging an average $13,600 for a 30-second spot.

Digital Platforms

In January 2018, Digital increased +16.8% year-over-year.  Digital platforms have grown ad revenue on a year-over-year basis in every month since Standard Media Index began tracking the data. Digital’s rate of growth slowed in the second half of 2017 and has been steady around 12% since October.

Social Media networks saw the largest growth in January at 42%Facebook saw the strongest growth at 55%, and Twitter increased its ad revenue 30%.  After some early losses last year, Twitter has been growing on a year-over-year basis for the last several months.  Video Sites grew 10% in January, with large gains from premium video providers.  Hulu increased 20% and Vevo nearly doubled its revenue.

Advertisers by Category

Looking at advertiser categories across National TV, the Auto industry was the largest spender in January, although that amount declined by 3% compared to last year.  Meanwhile, the Insurance industry was the second biggest advertiser, increasing spend by 22%.  Prescription Pharmaceuticals (+4%), Quick Service Restaurants (+10%), Food and Food, Produce & Dairy (-10%) had the largest spend in 2017.

Biggest National TV 
Advertiser Categories (Jan. 2018)
YoY Change in Ad Spend
Autos-3%
Insurance+22%
Prescription Pharmaceuticals+4%
Quick Service Restaurants+10%
Food, Produce & Dairy-10%

Looking at advertiser categories across all platforms, the Telecommunications industry was the largest spender in January, increasing 8.3% year-over-year.  Autos, which were the second largest category, remained flat.  Prescription Pharmaceuticals (+16.9%), Insurance (+25.9%), and QSR (+6.3%) make up the top five.  IT & Software grew the most YoY, more than doubling its spend.

Biggest Advertiser Categories 
Across All Platforms (Jan. 2018)
YoY Change in Ad Spend
Telecommunications+8.3%
Autos+0.7%
Prescription Pharmaceuticals+16.9%
Insurance+25.9%
Quick Service Restaurants+6.3%

 

On Wednesday, during the 9th annual PortadaLat convention in Miami, which started on June 8th, the winners of the Top Digital Innovator, Top Latin Online Video Campaign, Top Video Creator, and  Top Panregional Mkt Professional awards were revealed. Find out who they are!

Top Digital Innovator

Companies, including start-ups, belonging to the marketing-tech spaceInnovative SSPs, DSPs, DMPs, Ad-Exchanges in Latin America and the U.S., including Online Video content/advertising providers and Mobile Media Technologies including App-Providers.

Congratulations Sociomantic Labs

Top Latin Online Video Campaign

Advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.

Congratulations RAM 1500/UM/LatinOn

Top Panregional Marketing and Media Professional

Advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).

Congratulations Victor Lopez, Head Of Digital Media, HAVAS

Top Video Creator

Nominations are accepted from influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.

Congratulations Sandra Cires

Join us at PORTADA Mexico!

Get ready to learn from the best sports marketing practitioners at #PortadaLat this Wednesday. Nine shortlisted  nominees for the Golazo Award will present their campaigns to the PortadaLat audience and to the Golazo Award Jury. Who will come out on top?

This Wednesday, June 7, three finalists for Latin America and six semifinalists for the U.S. will pitch their campaign, through a verbal and video description to the below Golazo Award Jury members:

Felix Palau, VP at Tecate, Heineken
Ed Carias, Sr. Brand Manager at El Jimador Tequila – North American Region, Brown-Forman
Vicente Navarro, Business Development Director, ACM Connect
Andres Polo, VP Digital Marketing, Visa

Shortlisted Golazo Award Candidates

The 4 Latin American Finalists

  • Mastercard / Universal McCann (72 votes)*
    Represented by:
    Felipe Molina, Digital Specialties Director for IPG Mediabrands, and Jose Vicente Luque, Head of Media and Agency Relations, Latin America & Caribbean Region
    * (Portada audience most voted candidates determined the 3 Latin American finalists and the 6 U.S. semifinalists).
    Description: How Mastercard extended significant presence as a sponsor of Copa America Centenario via a highly digital buzz campaign, to communicate its offers to cardholders in a new way while increasing overall card transactions.
  • Scotiabank/F.C. Barcelona (12 votes)
    Presented by: Arturo de la Fuente,
    director of New Business, Americas, FC Barcelona.
    Description: FC Barcelona and the FC Barcelona Foundation announced an official partnership with Scotiabank that designates the Canadian bank as the Official Bank of FC Barcelona in Latin America and the Caribbean.
  • Suicide Squad / Minute Media (27 votes)
    Represented by: Lynelle Jones,
    Creative Solutions Director, Minute MediaDescription: Warner Brothers Studios sought to build buzz and excitement around the Suicide Squad movie launch worldwide surrounding the Euro and Copa America 2016, especially among the millennial male audience. Minute Media’s 90min created social engagement tools and an authentically branded content strategy that integrated the movie and characters within the platform’s ecosystem, ensuring the movie made a splash with football fans aged 18-34.
  • Pepsi “Momentos”/UEFA Champions League/BBDO (44 votes)
    Represented by: Carlo Espinoza
    , Sr. Marketing Manager, PepsiCo Latin America Beverages
    Description: In 2017, in its second year as a sponsor of the Union of European Football Associations (UEFA), Pepsi launched its first global campaign based on a “Moments” creative platform. The campaign is active in nearly 75 countries including most of Latin America and the U.S. The #PepsiMoment campaign, which features football/soccer stars Sergio Agüero, Alexis Sánchez and Vincent Kompany, looks to build on and associate the Pepsi brand with fans’ excitement in the lead-up to the UEFA Champions League Final on June 3 in Cardiff, Wales.

The 6 U.S.  Semifinalists

  • “My Inter Jersey” / Gravity (30 votes)
    Represented by: Evgenia Novikova,
    Managing Director of Gravity Europe and an account lead for Inter.
    Description: Fans of Inter love to wear their team colors loudly and proudly. Digital natives enjoy generating their own content, especially if they can put their name on it. Our goal was to drive awareness and sales of the new Inter Milan jersey by Nike.
  • Audi Summer Tour/FC Bayern Munich LLC (29 votes)
    Presented by: Benno Ruwe,
    Head of Partnerships, Bayern Munich
    Description:The 2016 U.S. Audi Summer Tour campaign gave fans that haven’t been to Munich the chance to see their team on home soil. Fixtures in Charlotte, Chicago, and New York, appealed to general sports and soccer fans, including the large Hispanic Bayern fanbase and population there.
  • Johnson & Johnson/MLS/U.S. Soccer (28 votes)
    Presented by: TBA
    Description: Johnson & Johnson announced a multi-year extension of its sponsorship as official healthcare partner of MLS and US Soccer. Johnson & Johnson Consumer Brands will be integrated throughout different platforms including digital, broadcast and video content, as well as in-stadium exposure.
  • AT&T/MNT/The Marketing Arm (24 votes)
    Presented by: Roberto Saucedo,
    VP Integration, and Andres Reyes, President Multicultural.
    Description: In efforts to connect with Hispanic Millennials, The Marketing Arm (TMA) launched the Expresa Tu Pasión soccer campaign, a collaboration between AT&T and the Mexican National Soccer Team (MNT). This campaign engaged Hispanic Millennials, both socially and in the real world through exclusive experiences and activations.
  • Univision Deportes Digital’s Best Use of Facebook for Copa America Centenario (20 votes)
    Presented by: Juan Convers,
    head of Business Development for Sports Univision and Hernando Paniagua, head of Sports Digital Univision.
    Description: Univision Deportes Digital created the ultimate destination for all things Copa America Centenario through a multi-platform delivery of exclusive content giving fans the feeling as though they were in the game. The unique experience – a fully interactive environment complete with exclusive access to stadiums, players, teams and coaches via Facebook Live Training with on-air talent from stadiums showing warm-up sessions and exclusive content and Facebook Live coverage of more than 611 minutes.
  • Lifeline of Ohio/Os Group Sports (12 votes)
    Presented by: Francisco Terreros, Principal ŌS Group
    Description: A male affinity campaign targeting the Hispanic males, Pass it on is a soccer-related marketing campaign encouraging Hispanic males to register as organ and tissue donors. Featuring Mexican-Argentine soccer legend Tito Villa features the childhood story of Tito as he was raised in a small town in Argentina. The story develops as he explains why the cause of organ and tissue donation is important to him. The 45 day paid social media campaign hopes to target Hispanic males ages 18-35 years old.

How it works

After each award candidate provides a two minute presentation, each member of the jury will ask the finalist one or two questions to grade their campaign. What the jury will be paying attention to is:

      • Campaign’s originality
      • Campaign’s results
      • Innovation
      • Connection/engagement with fans through campaign
      • ROI

Each Jury member gets 30 points (30 for the LatAm finalists contest and 30 for the U.S. semifinalists contest) to distribute them among the award nominees. After deliberations, the jury’s points will be added to the votes provided by Portada’s audience (the 3 finalists and the 6 semifinalists are the candidates that were most voted by Portada’s audience).

The one campaign for LatAm with the most points will become the winner of the Golazo Awards and will be announced the same day. The three campaigns for the US with the most points will pass to next round to participate in the final which will be held in New York City during Portada’s Sports Marketing Forum on September 13.

Sports Marketing will play an important role on Day 1 of PortadaLat this Wednesday. We have added new Ticket Types to Meet Your Needs!

DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7): The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549).
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 449!)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
Secure your spot and start the PortadaLat journey!

Three finalists per category were nominated and voted by Portada’s audited audience of more than 130,000 marketing, media and tech professionals throughout the U.S. and Latin America.Today we bring you the finalists, the 3 most voted nominees per category. Portada’s Award Jury will cast the final votes during PortadaLat, June 7-8, at the Hyatt Regency Miami. The Award winners will be announced at the Award Ceremony on June 8 at PortadaLat! Join us as we announce the winners, register now! (Note: Golazo Award, Viajero Inteligente and Top Travel Marketing Campaigns will be announced in separate articles!)

Top Digital Innovator

Nominees are companies, including start-ups, belonging to the marketing-tech spaceInnovative SSPs, DSPs, DMPs, Ad-Exchanges in Latin America and the U.S., including Online Video content/advertising providers and Mobile Media Technologies including App-Providers.

Total votes casted: 1021

  • Sociomantic Labs (162 votes)
  • DSP Adsmovil (46 votes)
  • Taboola (46 votes)

Top Latin Online Video Campaign

Nominations are accepted for advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.

Total votes casted: 654

  • Ram 1500/UM/LatinOn (174 votes)
  • Mastercard/universal Mccann (134 votes)
  • National Baseball Hall Of Fame/La Viva Baseball (104 votes)

Top Panregional Marketing and Media Professional

Nominations are accepted for advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).

Total votes casted: 1298

  • Victor Lopez, Head Of Digital Media, HAVAS (200 votes)
  • Maria Flor Palazzolo, Medula (192 votes)
  • Vicente Jubes, Ceo And Founder, LatinOn (179 votes)

Top Video Creator


Nominations are accepted from influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.  

Total votes casted: 1298

  • Sandra Cires Art (290 votes)
  • Melodic (257 votes)
  •  Hispanopost.com (217 votes)

Portada’s Editorial Board Members (Award Jury) will choose among the three finalists in each category. The Award Jury will cast the final 30 votes to determine the winners. Each Juror will have 30 votes to cast per each category.

 

The PortadaLat Awards have announced the 2017 Travel-oriented Award nominees. Voting is open through May 19 to determine the winners of two categories: Top Travel Marketing Campaign and “Viajero Inteligente” Business Traveler Award. Below are the 15 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!

Don’t forget to register to join top travel industry leaders and game changers in Miami, June 7-8 for the ninth annual #PortadaLat Conference. The event kicks off on June 7 with a spotlight on travel marketing in the U.S. and Latin America. Learn more about Portada’s new ticket options and full agenda.

‘Viajero Inteligente’ Business Traveler Award

Individual business travelers, including journalists, as well as companies. The nominees explain why and how traveling to Latin America has substantially helped them to get new ideas/perspectives to grow personally and in business.

Ian Mader

Ian MaderIan Mader is the Associated Press Florida news editor based in Miami. His Spanish skills and his international experience are an asset to AP’s coverage of the cosmopolitan state of Florida.

 

Ignacio Cassinelli

Ignacio CassinelliSocial Media Maven and Soccer Expert Ignacio Cassinelli was born in Latin America (Uruguay). Cassinelli’s thorough understanding of the Latin American sports fans are a very important asset he uses as a key executive at Charlotte, NC, based AC&M Group.

Las Travel Blogueras

Las Travel BloguerasAmanda from “Las Travel Blogueras” is a globe trotter, she’s constantly traveling, not only for campaigns and coverage but for inspiration and motivational as well. She moved to Mexico as a student to learn Spanish, and also participated in an abroad program in Ecuador where she lived there to immerse in the culture. With her friend Andrea from Argentina, their blog “Las Travel Blogueras” has taken off as a top US Hispanic social platform to share experiences from all over Latin America and the USA with a Latino twist. Traveling has definitely helped her get new ideas and perspectives to grow personally and in business.

Link to Campaign/Brand.

Layla Caballero

Layla CaballeroMedia executive Layla Caballero has extensive sales and operational leadership experience defining and developing business opportunities in both traditional and new media environments. Her Latin American background and passion have been an asset for her career in multicultural media.

Mariana Ferrari

Mariana FerrariI have an online education platform. I publish a video every week called HappyMonday. However, the way to really grow my business is to visit my top markets (Mexico, Spain, Argentina) and meeting my fans and followers. When I do that, I get to understand exactly what is it that they really need to overcome in order to move a step forward in their lives. In one of my visits last year to Madrid, I realized that the one key thing that Latin’s fear is to be criticized.

So, I did to videos (one celebrating my birthday from Madrid and talking about the city and one speaking about how to overcome the fear of being criticized.

Accomplish your dreams (video from Spain) which mix travel tips with personal development tips: https://youtu.be/amRK9RmLeU8

Link to Campaign/Brand.

Myriam Marquez

Myriam MarquezMyriam Márquez is the executive editor of el Nuevo Herald, the largest Spanish-language daily in the U.S. Born in Havana, where her mother taught school and her father shuttled tourists around in his taxi, Márquez’s life in Cuba came to an abrupt halt when Fidel Castro seized power. Márquez, who began her career as a local news reporter, found her niche in sharing views as a columnist and editorial writer, exposing wrongs, advocating for the rights of all citizens and sharing tales through the lens of a bilingual, bicultural experience.

Top Travel Marketing Campaign – Presented by HSMAI

Brands and their agencies (Brand/Agency) who have done campaigns promoting travel and hospitality related services. The campaign should have targeted audiences in the U.S. and/or audiences in Latin America over the last 12 months. Please provide information about brand/agency, objective/media (earned and paid) as well as the results of the campaign.

“Discover Your Aloha” Hawaii Tourism / Expedia

“Discover Your Aloha” Hawaii Tourism / ExpediaThe Hawaii Tourism Authority (HTA) and Expedia joined forces on a travel marketing campaign, promoting vacations in the Hawaiian Islands with new facial-recognition software. Titled “Discover Your Aloha,” the campaign made use of a microsite, discoveryouraloha.expedia.com, that offers users a chance to view drone video footage captured in the Islands. As the video plays, the site’s facial-recognition software, developed specifically for the campaign, identifies which imagery elicits the most positive response from the viewer.
A facial recognition algorithm then identifies the viewer’s personal preferences and creates customized travel recommendations within Hawaii. Site users can then book a personalized vacation package that offers discounts of up to 50%, including exclusive offers from participating Hawaii hotels.
The yearlong campaign, launched Sept. 26, functions on desktop and mobile devices and is aimed at consumers across the U.S. Canada, Australia, and New Zealand, with promotional advertising running on Expedia, Hotels.com, Orbitz and Travelocity.

brands travel/ visit Houston

brands travel/ visit houstonBrands Travel has been in charge of the development of a fully integrated marketing campaign to create awareness of Houston as a leisure destination, increasing overall inbound travel from Mexico as its leading international market.

As the marketing agency of record for Mexico and Latin America, Brands Travel has worked with Visit Houston in the development of a fully integrated marketing campaign; named HOLA HOUSTON that includes branding, social media, PR, content, special events and media, with the objective to generate both offline and online awareness as a leisure destination.
As a result, visitors from Mexico have surpassed the 2 million mark. Additionally, social media has exponentially grown 450% in the past year.

We integrated a social media influencer strategy, generating more than 10 million impressions on a target market and over 2 million USD in media ROI.

Link to Campaign/Brand.

Take a look at this year’s nominees and start voting for your favorite campaign, marketer, brand, and media professional, out of seven categories participating in the 2017 #PortadaLat Awards. Voting is open to the public and ends Friday 5/18! The top three voted candidates per each award category will move on to the finalist round. Finalists will be announced on May 24! The PortadaLat Award Jury will then cast the final votes to determine this year’s winners announced at the PortadaLat Award Ceremony on June 7-8 in Miami.

Below you will find the 2017 PortadaLat Award categories and nominees.

To cast your vote, follow this link.
Congratulations and best of luck to the all the nominees!


‘Viajero Inteligente’ Business Traveler Award

  • Mariana Ferrari
  • Sandra Cires Art
  • Las Travel Blogueras
  • Traveling WIth Gaby
  • Myriam Marquez
  • Ignacio Cassinelli
  • Yined Ramirez
  • Layla Caballero
  • Ian Mader

Top Golazo Award

  • Suicide Squad/Minute Media
  • MediaMasterCard/Universal McCann
  • Juanfutbol
  • Pepsi “Momentos”/UEFA Champions League/BBDO
  • Scotiabank/F.C. Barcelona
  • Lifeline of Ohio/Os Group Sports
  • Audi Summer Tour/FC Bayern Munich LLC
  • Inter Milan/Gravity
  • Mariana Ferrari
  • AT&T/MNT/The Marketing Arm
  • Univision Deportes Digital’s Best Use of Facebook for Copa America Centenario
  • MLS “Stand as One Campaign”/Brooklyn Brothers
  • USL “Raise Your Game”
  • Johnson & Johnson/MLS/U.S. Soccer
  • Target/MLS

Top Digital Innovator

  • Taboola
  • 360 Social Media Celebration/17th Annual Latin GRAMMY Awards
  • Alcance Media Group
  • DSP Adsmovil
  • SocialPubli.com
  • LatinOn Inc.
  • Mobrain by Headway
  • Pongalo
  • Sociomantic Labs
  • Sporty Heroes
  • Univision Deportes
  • Zed E-Reading Service/ Revistas Personal Argentina
  • Training Camp For Fans By Tigo Music

Top Latin Online Video Campaign

  • 360 Social Media Celebration/17th Annual Latin GRAMMY Awards
  • Live Social/Global Mind
  • Unboxing 2008/Global Mind
  • National Baseball Hall of Fame/La Vida Baseball
  • RAM 1500/UM/LatinOn
  • Palm Era
  • MasterCard-Universal McCann

Top Panregional Marketing and Media Professional

  • Alberto Pardo (Banano), CEO Adsmovil
  • Francisco Garcia, Partner Exiber
  • Maria Flor Palazzolo, Medula
  • Susan Stipcianos, Co-founder – Dream Team Agency
  • Juan David Pinzon, ‎Founder, President & CEO Ariadna Communications Group
  • Vicente Jubes, CEO and LatinOn
  • Rafael Urbina, CEO Vix
  • Victor Lopez, Head of Digital Media, Havas

Top Travel Marketing Campaign – Presented by HSMAI

  • Palace Resorts/Ariadna Communications Group
  • MasterCard Priceless Cities/Universal McCann
  • Fairmont/Sojern
  • “Discover Your Aloha” Hawaii Tourism/Expedia

 Top Video Creator

  • HISPANOPOST.COM
  • @JoseResendez
  • #Unstoppable LATINAS/webcitygirls
  • 17th Annual Latin GRAMMY Awards Social Media Celebration
  • La Voz Media Group
  • Mariana Ferrari
  • MELODIC
  • Sandra Cires Art

 

Voting Details

– Voting Period: Monday, May 8 – Friday, May 19

– Online Voting Form: https://www.portada-online.com/events/portadalat/#Awards

– To vote: Please fill out the online voting form here. Click on each award category name to view the drop down menu of candidates, click on the candidate photo to learn more, then make your selection below. Voters will be allowed to vote once per each award category. After making all of your selections be sure to click the “Cast Your Votes” button at the bottom of the form!

– Finalist will be announced on May 24.

 

 

Check out more than 50 nominees in 11 different categories. Start voting! Winners to be announced at #Portada16 in New York City on Sept. 14/15. Vote for your favorite candidates!

TOP MARKETER TO HISPANIC AUDIENCES presented by d’expósito & Partners

  • José Vélez-Silva, VP of Multicultural Marketing Communications at Comcast/XFINITY
  • Doug Poppen, Senior Director of Marketing & Communications at Bojangles’
  • Xavier Turpin, Director – Multicultural and DDSW/West Field Marketing Director, Dunkin’ Brands
  • Alejandro Juarez, Director of Communications and Education – UnitedHealthcare Latino Health Solutions
  • Patricia Diaz, ‎Director U.S. Hispanic Marketing at McDonald’s Corporation, Mc Donald’s
  • Melissa Tendick, VP Marketing, Barilla
  • Felix Palau, Brand Regional Director at Global Marketing Americas, Heineken
  • The New Latino Voice – FIU Online Tracking Poll with Latino Voter
  • New American Funding

VOTE!

TOTAL MARKET CAMPAIGN

  • Hot Pockets/Casanova McCann
  • AFM/Richards Lerma
  • LVCVA/R&R Partners
  • Verizon’s Better Matters Campaign
  • Honey Maid’s “Wholesome Campaign”

VOTE!

TOP SPORTS CAMPAIGN

  • Western Union Digital: Be Futbol Campaign
  • MetroPCS/Richards Lerma
  • Coca-Cola MNT – Cielito Lindo
  • Copa Coca-Cola
  • Bones Love Milk

VOTE!
TOP DIGITAL AUDIO CAMPAIGN – Presented by Audio.Ad

  • Revolverpodcasts: Wrongful Conviction
  • Horizon Media
  • Blue Moon/Spotify

VOTE!
TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES

  • The Hollywood Hot List
  • ZoomIn.TV
  • LBI Media, Inc. (Parent Company of Estrella TV)
  • Reporte Hispano
  • Mundo Hispanico Newspaper (Atlanta) from Cox Media Group
  • NicoBellator.com

VOTE!
TOP CONTENT PROVIDER TO HISPANIC AUDIENCES

  • La Voz Media Group
  • IdiomaContent
  • Zoomin.tv
  • LBI Media, Inc. (Parent Company of Estrella TV)

VOTE!
“PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD

  • Fantástico, Inc.
  • Joseph Salvador / Epiphany Ai
  • Fenomeno Studios
  • MOTIVATE Influencer Dashboard

VOTE!
TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN

  • TDW+Co and Western Union
  • Claro-Richards/Lerma
  • Univision’s Voter Registration Campaign

VOTE!
TOP INTEGRATED HISPANIC CAMPAIGN

  • Western Union Digital: Be Futbol Campaign
  • #LatinaStyleWars, presented by KISS Salon Acrylics
  • Nescafe Clasico/Casanova McCann
  • Jack Daniel’s House Siete
  • National Pork Board – Inspirate A Dar
  • d exposito & Partners for AARP
  • Amica Mutual Insurance Company
  • McDonald’s New York Summer Break Menu /d expósito & Partners

VOTE!
TOP MOBILE CAMPAIGN

  • The New Latino Voice – FIU/Adsmovil Online Tracking Poll with Latino Voters
  • IKEA Bedtime Stories by MEC & ADSMOVIL
  • Tecate and Life in Mobile

VOTE!
“CONQUISTADOR” TOP MEDIA PROFESSIONAL OF THE YEAR

  • Chris Pinel/KARGO
  • Angelica Ramirez/Univision
  • Caleb Windover/Mediavest-MV42
  • Juan Carlos Rodriguez/Univision Deportes
  • Alberto Pardo/Adsmovil

VOTE!
TOP ONLINE VIDEO MARKETING CAMPAIGN

  • WesternUnion.com – #BeFutbol Sweepstakes Virtual Reality Short Film
  • Latina Media Ventures – Renegade Warriors, Presented by BMW
  • Honda CR-V “Space for Creams” Online Video Campaign
  • We’re going to Walt Disney World with Jeannette Kaplun
  • d expósito & Partners for Tajín
  • FORD FOCUS: LATINAS ON THE MOVE (NGL Media)

VOTE!

Join us at PORTADA Mexico!

Nominate by this Friday August 5 to our Marketing and Media Awards in 12 different categories! Check out the new campaigns: Total Market Campaign, Programatico Lopez Digital Innovator Award, Online Video Advertising, Audio streaming and more!

Multicultural is the New Mainstream! New award categories and descriptions reflect these exciting times. So we are adding a new “Total Market Campaign category and have added this phrase to the description of most of the campaigns, “general market campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc.”

In celebration of these digital and programmatic times we are introducing the Programatico Lopez Digital Innnovator Award, Top Digital Audio Campaignpresented by Audio.Ad and the Top Online Video Campaign as well as the Top Content Provider (targeted towards content marketing firms and audiovisual studios).

And … we are also introducing the “Conquistador” – Top Media Professional of the Year Award, because lets face it, to be a succesful media professional in these times requires the leadership and shrewdness of a Spanish Conqueror (Conquistador).

Below are all the Award categories.NOMINATE By Friday August 5!

  • TOP MARKETER TO HISPANIC AUDIENCES
  • TOTAL MARKET CAMPAIGN
  • TOP SPORTS CAMPAIGN
  • TOP DIGITAL AUDIO CAMPAIGN – Presented by Audio.Ad
  • TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES
  • TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
  • “PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD
  • TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN
  • TOP INTEGRATED HISPANIC CAMPAIGN
  • TOP MOBILE CAMPAIGN
  • “CONQUISTADOR” – TOP MEDIA PROFESSIONAL OF THE YEAR
  • TOP ONLINE VIDEO CAMPAIGN
  • 2016 GRAND WINNER/li>

#Portada16 Award Timeline!

July 18 – August 5: Nomination Period
Nominations for the 12 categories are open for submission until August 5th. For assistance with any questions or comments about submissions, please email: Awards@portada-online.com

August 12-August 26: Voting Period

August 29: Finalists are announced
Finalists are the top 3 most voted nominees per category. Portada’s Editorial Board Members are:

Gonzalo del Fa, president GroupM, Multicultural
Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go
Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s
Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands
Kymber Umana, Hispanic Marketing Manager, Sprint

September 15: Award Ceremony at #Portada16
Winners will be announced at the 10th Annual Hispanic Advertising and Media Conference Award Ceremony on September 15, 2016. Stay tuned and follow #Portada16 for updates! (Note: this year we are co-producing the event with MediaPost! For even more amplfication, networking opps and pathbreaking content!)

Join us at PORTADA Mexico!

Winners in 12 different categories were announced during the Award Ceremony at PortadaLat. Check out all the winners and pics below!

Top Marketer To Latin American Audiences

  • Edgardo Tettamanti

 Top Latin Online Video Campaign

  • Palace Resorts

Top Panregional Advertising Campaign

  • Mastercard

 Top Latin American Digital Innovator

  • Sociomantic Labs

 Top Content Provider To Latin American Audiences

  • BBC Worldwide Latin America & US Hispanic And Zed USA

Top Latin American Digital Media Agency

  • Ariadna

Top Latin American Media Buying Agency

  • Initiative

 Best Use Of Data In A Marketing Campaign

  • Posthaus/SocioMantic Labs

Top Panregional Marketing And Media Professional

  • Fernando Monedero 

Top Travel Marketing Campaign

  • CVC And Sociomantic Labs

Top Panregional Integrated Advertising Campaign

  • Nikon

 Top Latin Content Marketing Campaign

  • BBC Worldwide Latin America & US Hispanic And Zed USA

Grand Winner

  • Sociomantic Labs

More than 75 nominees are in for #PortadaLat Awards in 11 different categories. VOTE NOW! Voting deadline is Wednesday May 12 COB! The three finalists per category will be announced on May 16!. Then its up to PortadaLat’s jury of brand marketers to select the winners. Winners to be announced at the Award Ceremony on June 9 during #Portadalat!.

 

Nominees For Best Use Of Data In A Marketing Campaign

  • Posthaus/ SocioMantic Labs
  • CVC/Sociomantic Labs
  • Merck/Havas Miami
  • The Huggies Hug Chain
  • Banco Macro/Headway
    VOTE NOW!

 Nominees For Top Latin Content Marketing Campaign

  • BelVita/Liquidthread, MV42, Starcom Mediavest
  • Toshiba/Gigasavvy
  • BBC Worldwide Latin America & US Hispanic And Zed USA
  • Kellogg’s Granola / Canal Sony
  • Aloft Hotels/M8
    VOTE NOW!

Nominees For Top Travel Marketing Campaign

  • Ministry Of Tourism Of The Dominican Republic
  • CVC/Sociomantic Labs
  • Palace Resorts/Ariadna
  • Marriott’s “Love Travels”, LatinWorks
  • Virgin Atlantic/Figliulo & Partners
  • Interjet/M8
  • Aloft Hotels/M8
  • GMCVB/TurkelBrands
    VOTE NOW!

Top Marketer to Latin American Audiences

  • Anita Timotheo – Sandoz Latin America
  • Elizabeth Perez, Portfolio Marketing Director Latin America, Kellogg Company
  • Ralph Heid, Marketing Manager – Latin America, Stanley Black & Decker, Inc
  • Maria Carrasquillo, Marketing Manager for Latin America, Jarden Consumers
  • Ricardo Arias Nath, Chief Marketing Officer, PepsiCo Latin America
  • Tony Guzman, Latin America Regional Marketing Director, Hasbro
  • Rudolf Lang, Managing Director, Chopard Marketing Services, Inc.
  • Carlos Espindola, Head of Latin America Digital Center, 3M
  • Edgardo Tettamanti, SVP Marketing LAC, MasterCard
    VOTE NOW!

Nominees For Top Latin Online Video Campaign

  • UFC 193 Halloween/Wikot
  • Peugeot/Global Mind
  • Sprite/ Zares Del Universo
  • Palace Resorts/Ariadna
  • Marriott’s “Love Travels”/LatinWorks
  • Peugeot/Global Mind
    VOTE NOW!

Register to #PortadaLat on June 8-9 at the special online promotion price! Two days with the best content and networking opportunities int he U.S. Hispanic and Latin American marketplace.

Nominees For Top Panregional Advertising Campaign

  • Alcatel ONE TOUCH #DaleLaVuelta/Wikot
  • Alcatel ONETOUCH Idol3/Selfie 360º/ Wikot
  • Quaker State/ BBC Worldwide Latin America & US Hispanic And Zed USA
  • 212 Vip/Havas Miami / Havas SE
  • Puig / Havas Miami / Havas SE
  • Mastercard / Universal McCann
  • AirTM /Global Mind
    VOTE NOW!

Nominees For Top Latin American Digital Innovator

  • MediaMath
  • DynAdmic
  • Adsmovil & Initiative For Magnum Unilever
  • Idioma Content Solutions
  • Sociomantic Labs
  • SocialPubli.Com
  • BBC IQ
  • LATINON
  • Adstream
    VOTE NOW!

Nominees For Top Content Provider To Latin American Audiences

  • La Voz Media Group
  • BBC Worldwide Latin America & US Hispanic And Zed USA
  • EC Hispanic Media
  • HOLA! USA
    VOTE NOW!

Nominees For Top Latin American Digital Media Agency

  • Newlink Colombia
  • Global Mind
  • Wikot
  • LatinMedios
  • Ariadna
    VOTE NOW!

Nominees For Top Latin American Media Buying Agency

  • Initiative
  • UM
  • Havas Media
  • OMD LATIN AMERICA
  • LINKS Worldgroup
    VOTE NOW!

 Nominees For Top Panregional Marketing And Media Professional

  • Carly Bellis, Founder, Impaktu
  • Alberto Pardo (Banano), CEO, Adsmovil
  • Ismael El-Qudsi, CEO, Social Publi
  • Yoav Cohen, CEO, La Voz Media Group
  • Luis Barrague, VP Of Mobile & Global Operations, Headway
  • Victor Kong, President, Cisneros Interactive
  • Fernando Monedero, Managing Director, IPG Mediabrands
  • Eduardo Ruiz, President & General Manager, A&E Networks Latin America
  • Hector Costa, SVP Advertising Sales, AMC Networks International
    VOTE NOW! 

Nominees For Top Panregional Integrated Advertising Campaign

  • Brown-Forman, Jack Daniel’s / Agency: J. Walter Thompson San Juan
  • Nikon/Initiative
  • Quaker State/ BBC Worldwide Latin America & US Hispanic And Zed USA
  • Merck/Havas Miami
    VOTE NOW! 

As we are getting ready for PortadaLat in Miami on June 8 and 9, we are today opening up the nomination process in 12 different categories targeting Latin Audiences in the U.S. and Latin America! Check out the new categories for Travel Marketing and best use of Data!

2016 Portadalat Advertising and Media Award Categories

    • Top Travel Marketing Campaign
    • Best Use of Data in a Marketing Campaign
    • Top Marketer to Latin American Audiences
    • Top Latin Online Video Campaign
    • Top Panregional Integrated Advertising Campaign
    • Top Panregional Advertising Campaign
    • Top Latin Content Marketing Campaign
    • Top Latin American Digital Media Agency
    • Top Latin American Media Buying Agency
    • Top Latin American Digital Innovator
    • Top Content Provider to Latin American Audiences
    • Top Panregional Marketing and Media Professional

PLUS:

    • “Grand Winner” (Most Voted Winner of Above Categories)

Check out the Award Categories, below and nominate!

Best Use of Data in a Marketing Campaign (NEW)

Nominations are accepted for brands and agencies that have made a comprehensive use of marketing analytics, both from a small and big data perspective, in defining and reaching their target audience in a campaign targeting Latin audiences in the U.S. and/or Latin America audiences over the last 12 months. Please provide brand/agency information as well as a description of how the use of modern marketing analytics techniques impacted the campaign results in a positive way.
Nominate!

Top Travel Marketing Campaign (NEW)

Nominations are accepted for brands and their agencies (Brand/Agency) who have done campaigns promoting travel and hospitality related services. The campaign should have targeted Latin audiences in the U.S. and/or audiences in Latin America over the last 12 months. Please provide information about brand/agency, objective/media (earned and paid) as well as the results of the campaign.
Nominate!

Top Marketer to Latin American Audiences

Nominations are accepted for individual executives who work as client side marketers, including brand marketers that have distinguished themselves because of their high effectiveness and originality in connecting with and engaging the Latin American consumer over the last 12 months.
Nominate!

Top Latin Online Video Campaign

Nominations are accepted for advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Hispanic Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.
Nominate!

Top Panregional Integrated Advertising Campaign

Nominations are accepted for advertising agencies and clients (brands) that have created, planned and executed Latin American Advertising Campaigns in at least two countries and at least 4 media types, including BTL during the last twelve months. The campaign must have achieved high ROI for advertisers. In addition, the campaign is distinguished by a high degree of creativity as well as consumer friendliness.

Nominate!

Top Panregional Advertising Campaign

Nominations are accepted for advertising agencies and clients (Corporations) that have created, planned and executed Advertising Campaigns in at least two Latin American countries in any media vehicleduring the last twelve months. The campaign achieved high ROI for advertisers. In addition, the campaign is distinguished by a high degree of creativity as well as consumer friendliness.
Nominate!

Top Latin Content Marketing Campaign

Nominations are accepted for content marketing campaigns of content marketing firms, media companies, corporations and agencies in Latin America, the U.S. Hispanic market and Spain. Nominees should have Integrated Paid, Owned and Earned Media campaign elements in an efficient and measurable way. Particular emphasis will be placed on the quality and creativity of the promoted content, as well as its amplification.
Nominate!

 

Top Latin American Digital Media Agency

The nominated Latin American digital media agency has produced outstanding results during the last 12 months. The agency has distinguished itself through excellent creative, innovative digital media products as well as top notch results for its clients.
Nominate!

Top Latin American Media Buying Agency

The nominated media buying agency has achieved outstanding results measured in engagement and ROI for major brands reaching out to the Latin American consumer.

Nominate!

Top Latin American Digital Innovator

Candidates are companies, including start-ups, belonging to the ad-tech space in Latin America and the U.S. Hispanic market including:
SSPs, DSPs, DMPs, Ad-Exchanges
Online Video content/advertising providers
Mobile Media Technologies including App-Providers.
The nominee should have significantly contributed to the overall quality and innovation of digital media solutions for the trade and/or the end-consumer.

Nominate!

Top Content Provider to Latin American Audiences

Nominations are accepted from Media Properties, Newswire Agencies, as well as branded entertainment properties that have made an outstanding contribution to the quality of content targeted to Spanish and Portuguese-speaking audiences in the U.S. Hispanic market, Latin America and Spain. (TV Spots and other 100% advertising oriented properties are not accepted in this award category).

Nominate!

Top Panregional Marketing and Media Professional

Nominations are accepted for advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).

Nominate!

Key Highlights of PortadaLat June 8-9, 2016 Miami!

Miami has a very special position in the Marketing and Media sector. The South Florida metropolis is oriented towards the U.S., U.S. Hispanic and Latin American markets. Such a multipronged orientation is unique, even in the heavily diverse U.S. multicultural markets. This richness needs to be reflected in the Advertising and Media world.  That is why it is so important to nominate for American Advertising Awards, formerly ADDY’s, at the Miami chapter of the AAF. Read all about it below!

banner-AAF-miami3The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. The competition starts with a call-for-entries, followed by judging day and culminating with a Gala event where the winners are announced. NOMINATE FOR AAF AWARDS AT THE MIAMI CHAPTER!  

AAFAWardsConducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY. NOMINATE FOR AAF AWARDS AT THE MIAMI CHAPTER!  

Industry Support

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

The Evaluation

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

The Miami Award Gala

photo: Caroline Gagne
photo: Caroline Gagne

The American Advertising Awards a.k.a. ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in our industry. The ADDY® Gala will take place on March 9th at Briza. A cocktail reception precedes the Award presentation where all the ADDY® Gold winners and present Best of Show awards in the categories of Print, TV, Radio, Interactive and Student will be highlighed.
Following this presentation, dinner will be served and guests are welcome to network with their
colleagues.
Attendees at the ADDY® Awards Gala includes the who’s who of the Miami advertisingcommunity: marketing and communication professionals, advertising and marketing executives and corporate marketing executives. Also, television and radio executives, agency media specialists, producers and of course the best creative talent in town. NOMINATE FOR AAF AWARDS AT THE MIAMI CHAPTER!  

The 2016 Addy Awards Digital Winners Book

This publication will list the ADDY® Gold and Silver winners. More than 700 copies will be
distributed to our members and throughout the advertising and marketing community. NOMINATE FOR AAF AWARDS AT THE MIAMI CHAPTER!  

AAF Miami

AAF Miami is a non-profit organization and the Southeast’s largest and most influential chapter of the American Advertising Federation. Membership includes many of the area’s most
influential communications firms, including agencies, PR firms, digital marketers, event
organizers, social media experts and others. In addition to hosting the prestigious ADDY award competition each winter, AAF Miami plan’s an annual series of approximately eight programs designed to educate, inspire and influence those engaged in the practice of communications and marketing. AAF Miami executes a pro bono advertising campaign for a different charitable organization each year, support the National Student Advertising Competition (2013 National Champion, University of Miami), and work diligently to build tomorrow’s leaders in the communications sector.

The Award Finalists in 8 different categories are in! Thousands of votes were cast by Portada’s Audience and below you will see the 3 finalists per category. Now Portada’s Editorial Team of top Brand Marketers will cast the final deciding vote. Winners to be announced during the Award Ceremony at #Portada15 in New York City on Sept. 17..

And the Finalists are…


Top Marketer for Hispanic Audiences

  • DishLATINO
  • Fabian Castro / Universal Pictures
  • Target

Top 2015 Sports Marketing Campaign

  • Coca-Cola/Estadio de Todos
  • DishLATINO
  • ESPN Deportes

Top Hispanic Advertising Campaign

  • DishLATINO
  • FURIOUS 7 / Universal Pictures
  • Soccer.com/AC&M Group

Top Content Provider for Hispanic Audiences

  • Festival People en Español
  • Batanga Media
  • El Clasificado

Top Hispanic Digital Advertising Campaign Plan and Execution

  • Corona Extra/Horizon Media
  • Coca-Cola and Social@Ogilvy
  • Honda Fit

Top Integrated Hispanic Marketing Campaign

  • DishLATINO
  • Ford Motor Company / Azteca America
  • McDonald’s / d expósito & Partners

Top Mobile Marketing Campaign

  • AT&T Mobility
  • Heineken’s UEFA Champion The Match
  • Home Depot/Briabe

Top Media Professional of the Year

  • Juan Carlos “JC” Balarezo, Media Director, EPMG
  • Gloria Constanza, Partner & Chief Contact Strategist, d expósito & Partners
  • Elizabeth Barrutia, President & CEO, BARU Advertising

Join us at PORTADA Mexico!

We are very excited to announce that we just added two key brand Marketers to our Editorial Board who will choose the Hispanic Advertising and Media Award Winners, which will be announced at the Award Ceremony at #Portada15. Start nominating!

Xavier Turpin,  Multicultural Marketing Director, at  Dunkin’ Brands and Kymber Umaña, Hispanic Marketing Manager at Sprint (photo) are two great additions to our Editorial Board, also comprised of:

  • Gonzalo del Fa, President of Group M, Multicultural
  • Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go
  • Maria Cristina Ríos, Director, Multicultural Marketing Media Strategy, Macy’s
XAVIER TURPIN Director of Multicultural Marketing Dunkin' Brands Inc-1
Xavier Tupin

“I’m honored and pleased to be joining Portada’s Editorial Board. Portada has the reputation of having its finger on the pulse of the US Hispanic and Latin American marketing and media industries, and I’m thrilled to be part of this impactful community,” says Xavier Turpin, Multicultural Marketing Director at Dunkin’ Brands, who is joining the Editorial Board. “ I’m greatly looking forward to working with publisher Marcos Baer, his team and the rest of the Editorial Board, to work toward Portada’s mission to help professionals in Business and Media understand and reach Hispanic consumers,” Turpin adds.

Start Nominating

#Portada15Start Nominating now:
Portada’s audience of tens of thousands of decision makers in Marketing, Advertising, Technology and Media will nominate candidates starting today and later vote to determine the three finalists (check out the Calendar and Procedure below).

The Award Categories

1. TOP MARKETER TO HISPANIC AUDIENCES

2. TOP 2015 SPORTS MARKETING CAMPAIGN

3. TOP HISPANIC ADVERTISING CAMPAIGN

4. TOP CONTENT PROVIDER TO HISPANIC AUDIENCES

5. TOP HISPANIC DIGITAL MEDIA INNOVATION

6. TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN PLAN AND EXECUTION

7. TOP HISPANIC PRINT ADVERTISING CAMPAIGN AND EXECUTION

8. TOP INTEGRATED HISPANIC MARKETING CAMPAIGN

9. TOP MOBILE MARKETING CAMPAIGN

10. TOP MEDIA PROFESSIONAL OF THE YEAR

CALENDAR AND PROCEDURE

July 8 – July 24: Nomination Period
Nominations for the 10 categories are open for submission until July 24th. Nominate here:
https://www.portada-online.com/events/hispanic-conference/awards/

August 3-August 14: Voting Period

August 19: Finalists are announced
Finalists are the top 3 most voted nominees per category.

September: Portada’s Editorial Board Members (Award Jury) will choose the winners out of the 3 Finalists in each category!

September 17: Award Ceremony
To take place at Portada’s 9th Annual Hispanic Advertising and Media Conference on September 17, 2015 for our Award Ceremony. Portada Editorial Board Members will give the Awards to the Winners.

About #Portada15:
#Portada15 will take place in New York City’s Yotel on September 16 and September 17, 2015. It comprehends the Hispanic Sports Marketing Forum, on Sept 16 and the 9th Annual Hispanic Advertising and Media Conference on September 17.

Already confirmed Sponsors of #Portada15:
9th Annual Hispanic Advertising and Media Conference
Rooftop Party Sponsor: Batanga Media 
Platinum Sponsor: MaxPoint 
Gold Sponsor: GFK
Bronze Sponsors:
Pulpo Media 
Zoomin.TV 
Badge and Lanyard Sponsor: Adsmovil 
Official Wire Sponsor: PR Newswire 

Hispanic Sports Marketing Forum
Golazo Sponsors:
AC&M Group 
Blogsi 

For information about how to align your brand with #Portada15, please contact Kelley Eberhardt, Director of Sales and Marketing, 212-685 4441, kelley@portada-online.com.