As we are getting ready for PortadaLat in Miami on June 8 and 9, we are today opening up the nomination process in 12 different categories targeting Latin Audiences in the U.S. and Latin America! Check out the new categories for Travel Marketing and best use of Data!
2016 Portadalat Advertising and Media Award Categories
- Top Travel Marketing Campaign
- Best Use of Data in a Marketing Campaign
- Top Marketer to Latin American Audiences
- Top Latin Online Video Campaign
- Top Panregional Integrated Advertising Campaign
- Top Panregional Advertising Campaign
- Top Latin Content Marketing Campaign
- Top Latin American Digital Media Agency
- Top Latin American Media Buying Agency
- Top Latin American Digital Innovator
- Top Content Provider to Latin American Audiences
- Top Panregional Marketing and Media Professional
- “Grand Winner” (Most Voted Winner of Above Categories)
Check out the Award Categories, below and nominate!
Best Use of Data in a Marketing Campaign (NEW)
Nominations are accepted for brands and agencies that have made a comprehensive use of marketing analytics, both from a small and big data perspective, in defining and reaching their target audience in a campaign targeting Latin audiences in the U.S. and/or Latin America audiences over the last 12 months. Please provide brand/agency information as well as a description of how the use of modern marketing analytics techniques impacted the campaign results in a positive way.
Top Travel Marketing Campaign (NEW)
Nominations are accepted for brands and their agencies (Brand/Agency) who have done campaigns promoting travel and hospitality related services. The campaign should have targeted Latin audiences in the U.S. and/or audiences in Latin America over the last 12 months. Please provide information about brand/agency, objective/media (earned and paid) as well as the results of the campaign.
Top Marketer to Latin American Audiences
Nominations are accepted for individual executives who work as client side marketers, including brand marketers that have distinguished themselves because of their high effectiveness and originality in connecting with and engaging the Latin American consumer over the last 12 months.
Top Latin Online Video Campaign
Nominations are accepted for advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Hispanic Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.
Top Panregional Integrated Advertising Campaign
Nominations are accepted for advertising agencies and clients (brands) that have created, planned and executed Latin American Advertising Campaigns in at least two countries and at least 4 media types, including BTL during the last twelve months. The campaign must have achieved high ROI for advertisers. In addition, the campaign is distinguished by a high degree of creativity as well as consumer friendliness.
Top Panregional Advertising Campaign
Nominations are accepted for advertising agencies and clients (Corporations) that have created, planned and executed Advertising Campaigns in at least two Latin American countries in any media vehicleduring the last twelve months. The campaign achieved high ROI for advertisers. In addition, the campaign is distinguished by a high degree of creativity as well as consumer friendliness.
Top Latin Content Marketing Campaign
Nominations are accepted for content marketing campaigns of content marketing firms, media companies, corporations and agencies in Latin America, the U.S. Hispanic market and Spain. Nominees should have Integrated Paid, Owned and Earned Media campaign elements in an efficient and measurable way. Particular emphasis will be placed on the quality and creativity of the promoted content, as well as its amplification.
Top Latin American Digital Media Agency
The nominated Latin American digital media agency has produced outstanding results during the last 12 months. The agency has distinguished itself through excellent creative, innovative digital media products as well as top notch results for its clients.
Top Latin American Media Buying Agency
The nominated media buying agency has achieved outstanding results measured in engagement and ROI for major brands reaching out to the Latin American consumer.
Top Latin American Digital Innovator
Candidates are companies, including start-ups, belonging to the ad-tech space in Latin America and the U.S. Hispanic market including:
SSPs, DSPs, DMPs, Ad-Exchanges
Online Video content/advertising providers
Mobile Media Technologies including App-Providers.
The nominee should have significantly contributed to the overall quality and innovation of digital media solutions for the trade and/or the end-consumer.
Top Content Provider to Latin American Audiences
Nominations are accepted from Media Properties, Newswire Agencies, as well as branded entertainment properties that have made an outstanding contribution to the quality of content targeted to Spanish and Portuguese-speaking audiences in the U.S. Hispanic market, Latin America and Spain. (TV Spots and other 100% advertising oriented properties are not accepted in this award category).
Top Panregional Marketing and Media Professional
Nominations are accepted for advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).
Key Highlights of PortadaLat June 8-9, 2016 Miami!