Posts Tagged ‘ANA’

ANA

Participate in the ANA-Portada Multicultural Thought Leadership Issue!

We are excited to announce our exclusive partnership with the Association of National Advertisers (ANA) for the publication of a Multicultural Thought Leadership Issue. The partnership reflects Portada’s standing as the leading media in multicultural marketing, media and technology reaching more than 130,000 marketing and technology executives in the Americas through leading events, digital and print properties.


ANA Creates Alliance for Inclusive & Multicultural Marketing

The ANA (Association of National Advertisers) announced the formation of the Alliance for Inclusive & Multicultural Marketing (AIMM) to create a unified voice for the advancement of multicultural marketing.The AIMM will bring together senior thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities to create a united blueprint for the evolution of multicultural and diverse-segment marketing in America.


ANA: 79% of Advertisers Used Programmatic and 31% Expanded In-House

Fortune 1000 client side marketers interviewed by the Association of National Advertisers (ANA) are heavily betting on programmatic marketing, despite the high fraud rate that is associated with programmatic media buys. Our recently introduced character Programático López is right to take time think on how the increase of programmatic buying and the propietary use of data by brands […]


SURVEY: Is There Enough Collaboration Between Agencies? Brands Don’t Think So!

A just published Association of National Advertisers Survey (ANA), shows that brand marketers (clients) are demanding a more holistic approach from agencies and for a better way for agencies to communicate with other agencies. Survey answers from clients included: “Be more collaborative with other agencies to deliver the best results for the client, rather than protective over their share of wallet,” and “streamline their network P&L (have one!) to support our business, not theirs.” What do you think?


@ the ANA: “You can’t understand Millennials unless you understand Multicultural Millennials”

Marketing to Millennials was a key issue discussed by major brand marketers during the Annual Multicultural & Diversity Conference organized by the Association of National Advertisers in Miami. Perhaps the general sentiment was best expressed when Wendy Clark SVP, Global Sparkling Brand Center at The Coca-Cola Company said “you can’t understand Milennials unless you understand Multicultural […]


Hispanic Campaigns are a Focus of ANA Click Fraud Study

Nasty, nasty bots that suck up ad dollars while leaving brands with phony stats is probably a huge issue for advertisers. How huge? The ANA’s partnership with White Ops in The Marketers’ Coalition aims to identify the extent of click fraud. During the study, campaigns of participating brands will be tagged to allow White Ops to monitor them for fraud. Are Hispanic campaigns included in the effort? If so why?


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.


FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.