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Latin America has become one of the main growth engines for major Luxury Goods and Services companies. That is why we have put together a panel of star luxury goods and services marketers at our upcoming Latam Advertising and Media Summit in Miami’s Perry South Beach Hotel on June 6th and 7th. Olga Martinez, Marketing and Innovation Director, Latin America and Caribbean, at Diageo, Rudolf Lang, Managing Director at Chopard Marketing Services, Inc. and Luis Ortuzar, Panregional Marketing Director at Christian Dior will explain how and why luxury companies are placing major bets on Latam growth. Carlos Otero, Business Development Director at Euromonitor International will provide the research perspective. The panel will be moderated by Sergio Carrera, General Manager USA & Puerto Rico, at Televisa Publishing.

Tickets for the Latam Summit are going fast. Get your ticket here!

Latin America has become one of the main growth engines for major Luxury Goods and Services companies. That is why we have put together a panel of star luxury goods and services marketers at our upcoming Latam Advertising and Media Summit in Miami’s Perry South Beach Hotel on June 6th and 7th. Olga Martinez, Marketing and Innovation Director, Latin America and Caribbean, at Diageo, Rudolf Lang, Managing Director at Chopard Marketing Services, Inc. and Luis Ortuzar, Panregional Marketing Director at Christian Dior will explain how and why luxury companies are placing major bets on Latam growth. Carlos Otero, Business Development Director at Euromonitor International will provide the research perspective. The panel will be moderated by Sergio Carrera, General Manager USA & Puerto Rico, at Televisa Publishing.

Tickets for the Latam Summit are going fast. Get your ticket here!

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Some stories the Latin Advertising and Media World is speaking about this week.

» Diageo betting on Emerging Markets/Latam
In an interview with Dow Jones Newswires, Andy Fennell, chief marketing officer, said Diageo is still spending money on expanding its market share in Western Europe despite the prolonged slowdown in spending there, but said fast-growing emerging markets are now the main focus. Earlier this month, the maker of Johnnie Walker scotch whisky and Smirnoff vodka said it spent just 4% more on marketing in Europe in the first half of its fiscal year as sales declined in Greece, Spain and Ireland. This compared with a 25% increase in Latin America, a 13% rise in Africa and a 10% hike in Asia Pacific. The percentage calculations exclude any acquisitions, disposals or currency movements. Fennell said ever more investment is channelled to developing economies, including Brazil, Russia, India and China. "We have been shifting both financial and human resources toward emerging markets, which means more sales people, more and more senior marketing people," he said. "We want to make sure that we are fully resourced in these emerging markets. You have gross domestic product growing in high single digits — you have got to go after it."

» Mark Lugo Entertainment expands into Costa Rica
Entertainment organization Mark Lugo Creative Entertainment is venturing out into the Latin American market by opening an office in San Jose, Costa Rica, announced Josh Greene, Vice-president of Operations for Latin America. MLCE aims to provide English and Spanish brand marketing via television product placement, music videos, commercials and other multi-media mediums to the many American based organizations now doing business in Latin America.
“We feel this is a good time to do business in Latin America, especially Costa Rica,” said Greene. “It serves as a great home base for our Latin American operations. It’s only a two and half hour flight to Miami,” he added. MLCE believes that it can capitalize on its strong multi-lingual marketing capabilities and innovative marketing strengths in Latin America.

» “Glocal” all over again?
In an interesting article in Adage, John Quelch and Katherine Jocz authors of "All Business Is Local" (Portfolio, 2012) argue that “today's business leaders are so obsessed with global that they risk neglecting the importance of local excellence.” “The authors argue that “Today's business leaders are so obsessed with global that they risk neglecting the importance of local excellence.” In succesful companies such as Mc Donald’s and HSBC the global and local run in tandem. This is even the case for tech firms such as IBM. “Premium luxury brands from Chanel to Mercedes-Benz continue to be bought by the global elite, but those purchases are minimal as a percentage of the total. Even at a global retailer like Carrefour, over 90% of sales are of local brands and produce.”

» English Language Content for Latinos, really the future?
Leslie Berenstein Rojas, argues in an article by Southern California’s Radio website (
Multiamerican) that “English-language content for Latinos is the future”. Berenstein interviews  Hispanic marketing expert Giovanni Rodriguez.  Indeed, there has been almost an explosion of media, particularly digital media, targeting Latinos in-culture. However, we say, is demand by advertisers really there to support all these new ventures. The jury is definitely still out.

Some stories the Latin Advertising and Media World is speaking about this week.

» Diageo betting on Emerging Markets/Latam
In an interview with Dow Jones Newswires, Andy Fennell, chief marketing officer, said Diageo is still spending money on expanding its market share in Western Europe despite the prolonged slowdown in spending there, but said fast-growing emerging markets are now the main focus. Earlier this month, the maker of Johnnie Walker scotch whisky and Smirnoff vodka said it spent just 4% more on marketing in Europe in the first half of its fiscal year as sales declined in Greece, Spain and Ireland. This compared with a 25% increase in Latin America, a 13% rise in Africa and a 10% hike in Asia Pacific. The percentage calculations exclude any acquisitions, disposals or currency movements. Fennell said ever more investment is channelled to developing economies, including Brazil, Russia, India and China. "We have been shifting both financial and human resources toward emerging markets, which means more sales people, more and more senior marketing people," he said. "We want to make sure that we are fully resourced in these emerging markets. You have gross domestic product growing in high single digits — you have got to go after it."

» Mark Lugo Entertainment expands into Costa Rica
Entertainment organization Mark Lugo Creative Entertainment is venturing out into the Latin American market by opening an office in San Jose, Costa Rica, announced Josh Greene, Vice-president of Operations for Latin America. MLCE aims to provide English and Spanish brand marketing via television product placement, music videos, commercials and other multi-media mediums to the many American based organizations now doing business in Latin America.
“We feel this is a good time to do business in Latin America, especially Costa Rica,” said Greene. “It serves as a great home base for our Latin American operations. It’s only a two and half hour flight to Miami,” he added. MLCE believes that it can capitalize on its strong multi-lingual marketing capabilities and innovative marketing strengths in Latin America.

» “Glocal” all over again?
In an interesting article in Adage, John Quelch and Katherine Jocz authors of "All Business Is Local" (Portfolio, 2012) argue that “today's business leaders are so obsessed with global that they risk neglecting the importance of local excellence.” “The authors argue that “Today's business leaders are so obsessed with global that they risk neglecting the importance of local excellence.” In succesful companies such as Mc Donald’s and HSBC the global and local run in tandem. This is even the case for tech firms such as IBM. “Premium luxury brands from Chanel to Mercedes-Benz continue to be bought by the global elite, but those purchases are minimal as a percentage of the total. Even at a global retailer like Carrefour, over 90% of sales are of local brands and produce.”

» English Language Content for Latinos, really the future?
Leslie Berenstein Rojas, argues in an article by Southern California’s Radio website ( Multiamerican) that “English-language content for Latinos is the future”. Berenstein interviews  Hispanic marketing expert Giovanni Rodriguez.  Indeed, there has been almost an explosion of media, particularly digital media, targeting Latinos in-culture. However, we say, is demand by advertisers really there to support all these new ventures. The jury is definitely still out.

  • ExxonMobil

ExxonMobil, the energy conglomerate, is reviewing its global advertising and media accounts, including all its UK business.

ExxonMobil currently works with a roster of agencies worldwide, including Euro RSCG, McCann Erickson and DDB. Media agencies include OMD, MPG and Universal McCann. Sources close to the review say it is expected to start at the beginning of next year.

 

  • Unilever

The FMCG company is introducing three roles: Helena Ganczakowski as global vice-president for agency relations; Jorgen Bartsch as global vice-president for marketing services; and Paula Quazi as global vice-president for futures communications.

The appointments are the first major change made by global chief marketing and communications officer Keith Weed since being promoted from executive vice-president of homecare, oral-care and water in April.

  • Diageo

Diageo, the alcoholic beverage company, has chosen Carat New York to lead its $130m account. In a review Carat beat incumbent Mediacom, which has held the account since 2001.

Carat will handle media planning and buying across all Diageo brands including Smirnoff, Jose Cuervo and Johnnie Walker.

  • Marriot International and AC Hotels

The Spanish hotel group AC Hotels, chaired by Antonio Catalan, and Marriott International, Inc., chaired by J.W. Marriott, Jr., have reached a preliminary agreement to form a joint venture that will manage and franchise a new lodging co-brand across Europe and Latin America.

  • Tourism Ireland

Tourism Ireland has called a pitch for its estimated global advertising and media accounts. WPP's JWT and Mindshare are the incumbents on the account and were appointed after a pitch in 2004. Tourism Ireland said it had extended the incumbents' contracts to their maximum duration, which is to the end of 2011.

The contract will run for four years with the option to extend annually for a further three years. Spain is one of the Tourism Ireland markets.

 

  • Publicis Groupe Brazil

Publicis Groupe continues its expansion in key markets, today taking a 49 percent stake in the Talent Group, a 260-person communications firm in Brazil. It house two agencies: Talent and QG Propaganda.

Julio Ribeiro helms the former and Paulo Zoega runs the latter; those execs will continue to lead their respective operations. Read more here.

 

  • UEFA

The marketing department of United European Football Association has called a pitch for its advertising accounts. The agencies pitching for the job will have to present project for each of the competitions hosted by the UEFA.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price: 
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • ExxonMobil

ExxonMobil, the energy conglomerate, is reviewing its global advertising and media accounts, including all its UK business.

ExxonMobil currently works with a roster of agencies worldwide, including Euro RSCG, McCann Erickson and DDB. Media agencies include OMD, MPG and Universal McCann. Sources close to the review say it is expected to start at the beginning of next year.

 

  • Unilever

The FMCG company is introducing three roles: Helena Ganczakowski as global vice-president for agency relations; Jorgen Bartsch as global vice-president for marketing services; and Paula Quazi as global vice-president for futures communications.

The appointments are the first major change made by global chief marketing and communications officer Keith Weed since being promoted from executive vice-president of homecare, oral-care and water in April.

  • Diageo

Diageo, the alcoholic beverage company, has chosen Carat New York to lead its $130m account. In a review Carat beat incumbent Mediacom, which has held the account since 2001.

Carat will handle media planning and buying across all Diageo brands including Smirnoff, Jose Cuervo and Johnnie Walker.

  • Marriot International and AC Hotels

The Spanish hotel group AC Hotels, chaired by Antonio Catalan, and Marriott International, Inc., chaired by J.W. Marriott, Jr., have reached a preliminary agreement to form a joint venture that will manage and franchise a new lodging co-brand across Europe and Latin America.

  • Tourism Ireland

Tourism Ireland has called a pitch for its estimated global advertising and media accounts. WPP's JWT and Mindshare are the incumbents on the account and were appointed after a pitch in 2004. Tourism Ireland said it had extended the incumbents' contracts to their maximum duration, which is to the end of 2011.

The contract will run for four years with the option to extend annually for a further three years. Spain is one of the Tourism Ireland markets.

 

  • Publicis Groupe Brazil

Publicis Groupe continues its expansion in key markets, today taking a 49 percent stake in the Talent Group, a 260-person communications firm in Brazil. It house two agencies: Talent and QG Propaganda.

Julio Ribeiro helms the former and Paulo Zoega runs the latter; those execs will continue to lead their respective operations. Read more here.

 

  • UEFA

The marketing department of United European Football Association has called a pitch for its advertising accounts. The agencies pitching for the job will have to present project for each of the competitions hosted by the UEFA.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price: 
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • ExxonMobil

ExxonMobil, the energy conglomerate, is reviewing its global advertising and media accounts, including all its UK business.

ExxonMobil currently works with a roster of agencies worldwide, including Euro RSCG, McCann Erickson and DDB. Media agencies include OMD, MPG and Universal McCann. Sources close to the review say it is expected to start at the beginning of next year.

 

  • Unilever

The FMCG company is introducing three roles: Helena Ganczakowski as global vice-president for agency relations; Jorgen Bartsch as global vice-president for marketing services; and Paula Quazi as global vice-president for futures communications.

The appointments are the first major change made by global chief marketing and communications officer Keith Weed since being promoted from executive vice-president of homecare, oral-care and water in April.

  • Diageo

Diageo, the alcoholic beverage company, has chosen Carat New York to lead its $130m account. In a review Carat beat incumbent Mediacom, which has held the account since 2001.

Carat will handle media planning and buying across all Diageo brands including Smirnoff, Jose Cuervo and Johnnie Walker.

  • Marriot International and AC Hotels

The Spanish hotel group AC Hotels, chaired by Antonio Catalan, and Marriott International, Inc., chaired by J.W. Marriott, Jr., have reached a preliminary agreement to form a joint venture that will manage and franchise a new lodging co-brand across Europe and Latin America.

  • Tourism Ireland

Tourism Ireland has called a pitch for its estimated global advertising and media accounts. WPP's JWT and Mindshare are the incumbents on the account and were appointed after a pitch in 2004. Tourism Ireland said it had extended the incumbents' contracts to their maximum duration, which is to the end of 2011.

The contract will run for four years with the option to extend annually for a further three years. Spain is one of the Tourism Ireland markets.

 

  • Publicis Groupe Brazil

Publicis Groupe continues its expansion in key markets, today taking a 49 percent stake in the Talent Group, a 260-person communications firm in Brazil. It house two agencies: Talent and QG Propaganda.

Julio Ribeiro helms the former and Paulo Zoega runs the latter; those execs will continue to lead their respective operations. Read more here.

 

  • UEFA

The marketing department of United European Football Association has called a pitch for its advertising accounts. The agencies pitching for the job will have to present project for each of the competitions hosted by the UEFA.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price: 
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • ExxonMobil

ExxonMobil, the energy conglomerate, is reviewing its global advertising and media accounts, including all its UK business.

ExxonMobil currently works with a roster of agencies worldwide, including Euro RSCG, McCann Erickson and DDB. Media agencies include OMD, MPG and Universal McCann. Sources close to the review say it is expected to start at the beginning of next year.

 

  • Unilever

The FMCG company is introducing three roles: Helena Ganczakowski as global vice-president for agency relations; Jorgen Bartsch as global vice-president for marketing services; and Paula Quazi as global vice-president for futures communications.

The appointments are the first major change made by global chief marketing and communications officer Keith Weed since being promoted from executive vice-president of homecare, oral-care and water in April.

  • Diageo

Diageo, the alcoholic beverage company, has chosen Carat New York to lead its $130m account. In a review Carat beat incumbent Mediacom, which has held the account since 2001.

Carat will handle media planning and buying across all Diageo brands including Smirnoff, Jose Cuervo and Johnnie Walker.

  • Marriot International and AC Hotels

The Spanish hotel group AC Hotels, chaired by Antonio Catalan, and Marriott International, Inc., chaired by J.W. Marriott, Jr., have reached a preliminary agreement to form a joint venture that will manage and franchise a new lodging co-brand across Europe and Latin America.

  • Tourism Ireland

Tourism Ireland has called a pitch for its estimated global advertising and media accounts. WPP's JWT and Mindshare are the incumbents on the account and were appointed after a pitch in 2004. Tourism Ireland said it had extended the incumbents' contracts to their maximum duration, which is to the end of 2011.

The contract will run for four years with the option to extend annually for a further three years. Spain is one of the Tourism Ireland markets.

 

  • Publicis Groupe Brazil

Publicis Groupe continues its expansion in key markets, today taking a 49 percent stake in the Talent Group, a 260-person communications firm in Brazil. It house two agencies: Talent and QG Propaganda.

Julio Ribeiro helms the former and Paulo Zoega runs the latter; those execs will continue to lead their respective operations. Read more here.

 

  • UEFA

The marketing department of United European Football Association has called a pitch for its advertising accounts. The agencies pitching for the job will have to present project for each of the competitions hosted by the UEFA.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price: 
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • ExxonMobil

ExxonMobil está revisando sus cuentas globales de publicidad y medios incluyendo las de Inglaterra.

ExxonMobil actualmente trabaja con una gama de agencias globales como Euro RSCG, McCann Erikson y DDB. Entre sus agencias para medios trabaja con OMD, MPG y Universal McCann. Fuentes cercanas a la revisión indican que estarían comenzando con las nuevas atribuciones el año próximo.

  • Unilever

Unilever ha creado tres nuevos puestos que ocuparán Helena Ganczakowski, Paula Quazi y Jorgen Bartsch. Este último fue nombrado VP Global Servicios de Mercadeo, Paula Quazi se suma como nueva VP Comunicaciones Futuras y Helena Ganczakowski fue promovida a VP Global Relaciones de Agencia.

  • Diageo

Diageo, la compañía de bebidas ha escogido a Carat Nueva York como la agencia para liderar su cuenta estimada en 130 millones de dólares. En la disputa, Carat venció a Mediacom, que llevaba la cuenta desde el año 2001.

Carat manejará el planeamiento y la compra de medios de todas las marcas de Diageo incluyendo Smirnoff, Jose Cuervo y Johnnie Walker.

  • Marriot International y AC Hotels

El grupo español de hoteles AC, presidido por Antonio Catalan y Marriot International Inc. Presidido por JW Marriot Jr., han alcanzado un acuerdo preliminar por el cual iniciarían una sociedad que funcionaría en Europa y Latinoamérica.

  • Secretaría de Turismo de Irlanda

La secretaría de turismo de Irlanda llamó a concurso su cuenta de medios global. Mindshare y JWT, partes del grupo WPP, son las agencias operantes desde 2004. La secretaría de turismo dijo que ha extendido esos contratos lo más posible y que finalizan en el 2011.

El contrato durará 4 años con la opción de extenderse anualmente por tres años. España es uno de los mercados de la secretaría.

  • Publicis Groupe Brasil

 Publicis continúa su expansión en mercados claves mediante la compra del 49% del Grupo Talent, una compañía de alrededor de 260 empleados en Brasil. El Grupo Talent posee dos agencias: Talent y QG Propaganda.

  • UEFA

El departamento de mercadeo de Unión Europea de Fútbol llamó a concurso para su cuenta de publicidad. Las agencias deberán presentar un proyecto para cada una de las competencias organizadas por la UEFA.

  • BlackRock

La agencia presidida por Pablo Alzugaray, Shackleton España, acaba de adjudicarse la cuenta publicitaria de BlackRock, una de las principales firmas de gestión de activos del mundo y proveedora de servicios de gestión de inversiones. El primer trabajo de Shackleton será realizar una campaña con el objetivo de promocionar el lanzamiento de la gama iShare: un nuevo producto que ofrece alternativas para inversiones en acciones, bonos o fondos de inversión colectiva.

  • Supermercados Bigger y la inmobiliaria Manquehue.

TBWAFrederick, la agencia Chilena suma nuevos clientes: la cadena de Supermercados Bigger y la inmobiliaria Manquehue.

Supermercados Bigger es una cadena del sur del país que pertenece al holding Southern Cross, mientras que Inmobiliaria Manquehue, cuya porción digital fue adjudicada esta semana a Mayo/Draftfcb, fue gestora de proyectos inmobiliarios en Chile como Santa María de Manquehue y Piedra Roja en Chicureo.

  • Mindshare/L´Oreal y Kraft

La oficina mexicana de Mindshare acaba de anunciar la conquista de nuevas cuentas a su cartera de clientes. Se trata del 50 por ciento de la planeación de Kraft, luego de un largo proceso de pitch que entre sus ganadoras también incluyó a Starcom MediaVest. Al mismo tiempo, el equipo de L’Oreal en México confirmó a Mindhsare para manejar las estrategias integrales de medios de la marca a nivel local.

Directorio en línea de mercadotécnicos corporativos y compradores/planificadores de medios orientados a Latinoámerica:

Un directorio en línea interactivo. Con información detallada de contacto de más de 500 líderes y directores de agencias de mercadeo / publicidad orientados a los latinoamericanos y / o consumidores en el mundo latino.
Los campos de búsqueda incluyen:
Nombre
Empresa
Cargo
Dirección
Ciudad
E-mail
Cuentas que maneja
Teléfono
Comentarios adicionales
Metodología:
La adquisición de contacto pasa a través de listas de suscriptores propias de Portada, asistentes a las conferencias, intercambio en eventos del área, otras investigación, etc .. El equipo de Portada actualiza continuamente y realiza las pruebas de las listas a través de procedimientos que incluyen llamadas telefónicas de rutina, pruebas de e-mail y listas de USPS NCOA.
Precio:
Suscripción anual: $499 que incluye acceso ilimitado a los artículos premium de Portada y descuentos especiales para las conferencias de Portada.
¿Preguntas? Por favor comuníquese con nosotros llamando al 1-800-397-5322 si tiene alguna pregunta. (Fuera de los Estados Unidos por favor comuníquese al 1212 685 44 41)
  • SMD Digital

SMD Digital a Colombian digital agency based in Medellin is looking to internationalize some of the brands it buys media for, this is particularly the case of the “Chocolito” brand of Colombian chocolate producer “Nacional de Chocolates”. SMD Digital is helping to expand the Chocolito brand in the U.S. Hispanic market, Ecuador, Colombia, Puerto Rico and the Dominican Republic. 

Brands: Nacional de Chocolates (brand Chocolitos), looking to internationalize the brand in Ecuador, Colombia, Puerto Rico, Dominican Republic, Haiti and the US Hispanic Market, Panama. Yoyo, Promotora de Proyectos, Pinturas Novaflex, Chevignon.

  • Lufthansa

Lufthansa placed its global media account, estimated at $100 million, in review. Mindshare currently handles the work.

  • Diageo

Raquel Solorzano has joined Diageo as the new Regional Media Manager. At Diageo she will be responsable for all Latin American Markets (from México and the Caribean Markets to Brazil). Duties include analog and digital media along all markets. Until recently Solorzano worked as  Corporate Media Manager at Samsung Latin America.

  • The Mobile Marketing Association

The Mobile Marketing Association (MMA) announced the appointment of Marco Lopes as managing director of the MMA's Latin America (LATAM) branch. In his new role, Lopes is responsible for driving the association's charter to build a sustainable ecosystem for the mobile marketing industry in the region, and positioning the MMA as the region's leading association. Read the full article here.

  • Gas Natural Fenosa

Gas Natural Fenosa has chosen SCPF, a creative advertising agency, to carry out all its commercial advertising efforts in Brasil, Mexico, Colombia and Argentina. SCPF and Gas Natural Fenosa will work together to create a variety of cohesive and consistent commercial campaigns for the multinational energy organization in its Latin American countries with the most presence. Read the full article here.

  • Rimmel

Coty has appointed JWT UK to handle the global digital advertising for Rimmel London, following a three-way pitch. The agency, which already works on the ad account for Rimmel, will now handle the brand's global digital strategy and online requirements, including a revamp of its website later this year.

Previously, Coty worked with agencies on a market-by-market basis, but the company decided to align its global digital activity into one agency.

 

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • SMD Digital

SMD Digital a Colombian digital agency based in Medellin is looking to internationalize some of the brands it buys media for, this is particularly the case of the “Chocolito” brand of Colombian chocolate producer “Nacional de Chocolates”. SMD Digital is helping to expand the Chocolito brand in the U.S. Hispanic market, Ecuador, Colombia, Puerto Rico and the Dominican Republic. 

Brands: Nacional de Chocolates (brand Chocolitos), looking to internationalize the brand in Ecuador, Colombia, Puerto Rico, Dominican Republic, Haiti and the US Hispanic Market, Panama. Yoyo, Promotora de Proyectos, Pinturas Novaflex, Chevignon.

  • Lufthansa

Lufthansa placed its global media account, estimated at $100 million, in review. Mindshare currently handles the work.

  • Diageo

Raquel Solorzano has joined Diageo as the new Regional Media Manager. At Diageo she will be responsable for all Latin American Markets (from México and the Caribean Markets to Brazil). Duties include analog and digital media along all markets. Until recently Solorzano worked as  Corporate Media Manager at Samsung Latin America.

  • The Mobile Marketing Association

The Mobile Marketing Association (MMA) announced the appointment of Marco Lopes as managing director of the MMA's Latin America (LATAM) branch. In his new role, Lopes is responsible for driving the association's charter to build a sustainable ecosystem for the mobile marketing industry in the region, and positioning the MMA as the region's leading association. Read the full article here.

  • Gas Natural Fenosa

Gas Natural Fenosa has chosen SCPF, a creative advertising agency, to carry out all its commercial advertising efforts in Brasil, Mexico, Colombia and Argentina. SCPF and Gas Natural Fenosa will work together to create a variety of cohesive and consistent commercial campaigns for the multinational energy organization in its Latin American countries with the most presence. Read the full article here.

  • Rimmel

Coty has appointed JWT UK to handle the global digital advertising for Rimmel London, following a three-way pitch. The agency, which already works on the ad account for Rimmel, will now handle the brand's global digital strategy and online requirements, including a revamp of its website later this year.

Previously, Coty worked with agencies on a market-by-market basis, but the company decided to align its global digital activity into one agency.

 

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Gas Natural Fenosa

Gas Natural Fenosa ha elegido a la agencia creativa SCPF para llevar a cabo sus campañas de publicidad comercial en Brasil, México, Colombia y Argentina. La agencia de publicidad y la compañía colaborarán en el desarrollo de acciones de comunicación a clientes para dar coherencia y uniformidad a las diferentes campañas de la multinacional energética en estos países de Latinoamérica en los que cuenta con mayor actividad. Lea la nota completa aquí.

  • The Mobile Marketing Association

The Mobile Marketing Association (MMA) www.mmaglobal.com anunció la incorporación de Marco Lopes como Director General de MMA Latinoamérica. En su nuevo rol, Lopes es responsable de conducir a la asociación a un ecosistema sustentable para la industria del mercadeo de teléfonos móviles en la región y posicionar a MMA como la asociación líder en Latinoamérica.

  • SMD Digital

SMD Digital, la agencia digital ubicada en Medellín está buscando internacionalizar algunas de las marcas para las cuales hace compra de medios. Particularmente es el caso de Chocolito, la marca colombiana de “Nacional de Chocolates”, la productora de chocolates. SMD Digital está ayudando a expandir la marca Chocolito en el mercado hispano de EEUU, Ecuador, Colombia, Puerto Rico y República Dominicana.

  • Lufthansa

Lufthansa ha puesto en revisión a su marca mediática global valuada en 100 millones de dólares. Actualmente la agencia Mindshare maneja el trabajo.

  • Diageo

Raquel Solorzano se incorporó a Diageo como la nueva Directora Regional de Medios. En su nuevo puesto será responsable de todos los mercados Latinoamericanos (desde México y el Caribe hasta Brasil). Sus tareas incluyen medios anólogos y digitales para la totalidad de estos mercados. Solorzano era hasta este momento la Directora de Medios Corporativos en Samsung Latinoamérica.

  • Rimmel

Coty ha nombrado a JWT (Inglaterra) como encargada de manejar la publicidad digital global para su marca Rimmel Londres, luego de una ronda de elección entre tres agencias. JWT, que actualmente trabaja con la cuenta Rimmel en su publicidad, ahora manejará la estrategia digital global y sus requerimientos on-line, incluyendo una modernización de su sitio web más adelante este año.

Previamente, Coty trabajó con agencias distintas para cada mercado, pero en este caso, decidió alinear sus actividades globales digitales bajo la misma agencia.

Directorio en línea de mercadotécnicos corporativos y compradores/planificadores de medios orientados a Latinoámerica:

Un directorio en línea interactivo. Con información detallada de contacto de más de 500 líderes y directores de agencias de mercadeo / publicidad orientados a los latinoamericanos y / o consumidores en el mundo latino.

Los campos de búsqueda incluyen:

Nombre

Empresa

Cargo

Dirección

Ciudad

E-mail

Cuentas que maneja

Teléfono

Comentarios adicionales

Metodología:

La adquisición de contacto pasa a través de listas de suscriptores propias de Portada, asistentes a las conferencias, intercambio en eventos del área, otras investigación, etc .. El equipo de Portada actualiza continuamente y realiza las pruebas de las listas a través de procedimientos que incluyen llamadas telefónicas de rutina, pruebas de e-mail y listas de USPS NCOA.

Precio:

Suscripción anual: $499 que incluye acceso ilimitado a los artículos premium de Portada y descuentos especiales para las conferencias de Portada.

¿Preguntas? Por favor comuníquese con nosotros llamando al 1-800-397-5322 si tiene alguna pregunta. (Fuera de los Estados Unidos por favor comuníquese al 1212 685 44 41)

  • Visa

Visa Inc.(V 72.13, -0.71, -0.97%), a FIFA partner and the exclusive card of the 2010 FIFA World Cup(TM), has created a Go Fans YouTube channel enabling soccer fans to express their true colors in support of their national teams by viewing, uploading and sharing videos capturing creative, entertaining, passionate or humorous goal calls. By watching goal call videos on the Go Fans YouTube channel that are part of the Visa Watch your Way to Brazil Sweepstakes, fans will also have the opportunity to win a trip to the 2014 FIFA World Cup(TM) in Brazil.

The Goooal shout will also be brought to life through a series of activities and events around the world set to take place between May 15 and June 19 in participating markets including the United States, Australia, Japan, Mexico and Brazil. In the United States, Visa Go Fans street teams will visit popular New York City restaurants and bars from June 12-19 to record Goooal shout submissions from fans viewing FIFA World Cup(TM) matches. Select videos will later be uploaded to the Go Fans YouTube channel.

Also in New York City, creative from the Visa Go Fans FIFA-themed marketing campaign will be featured on four of Times Square's largest digital billboards, ABC's SuperSign, American Eagle, NASDAQ and Reuters, during 11 broadcasted 2010 FIFA World Cup(TM) matches beginning with the USA vs. England match on June 12 and concluding with the final match of the tournament on July 12.

  • Honda

Honda has linked up with Facebook to produce what it describes as the first use of "exclusion targeting" advertising on a social media site in the UK. The campaign, which was developed by media agency Starcom with digital creative handled by Collective, integrates a range of Facebook social plug-ins to promote Honda's CR-Z sports hybrid coupé.

The campaign comprises four elements. The first is a three-phased ad campaign designed to target a 25- to 35-year-old ABC1 audience, reaching more consumers through each phase. The second is a Nielsen BrandLift study to measure the impact of the online activity, including how it has affected people's attitudes to Honda. The third part of the campaign is a Facebook application on the Honda UK Facebook page. It lets users create personalised pieces of art based on their Facebook profile data. Finally, the fourth element of the campaign is the integration of the Facebook plug-ins with Honda's website.

The first wave of advertising breaks today (4 June). It will target all Facebook users aged 18 and over who log in within a 24-hour period. Various executions will suggest that users click the "Like" button on Facebook. The second phase will run 11-18 June and will target those Facebook users who were not reached in the first phase. The final phase kicks off on 19 June and will run for six days. It will target all users who interacted with the campaign with a sampling ad encouraging them to order a brochure or book a test-drive.

  • Diageo

Diageo has overhauled its global marketing department in a bid to move towards a category-led approach. The development, which follows a major review of its structure, has created two new global category director roles. One covers vodka, gin and rums and the other whisk(e)y (as Diageo diplomatically sums up its whisky and whiskey portfolio).

The drinks giant said the new category director roles would be accountable for "conceiving a total category strategy and delivering that strategy across Diageo's portfolio". The move reflects the increased focus on category management within Diageo.

David Gates, currently global brand director for Johnnie Walker takes the whisk(e)y position, effective 1 July. 

Latin America and Caribbean (LAC) marketing and innovation director Edward Pilkington becomes the new global category director – vodka, gin and rums, effective 1 August. There will be no change to the Guinness and Baileys global brand teams.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Visa

Visa Inc.(V 72.13, -0.71, -0.97%), a FIFA partner and the exclusive card of the 2010 FIFA World Cup(TM), has created a Go Fans YouTube channel enabling soccer fans to express their true colors in support of their national teams by viewing, uploading and sharing videos capturing creative, entertaining, passionate or humorous goal calls. By watching goal call videos on the Go Fans YouTube channel that are part of the Visa Watch your Way to Brazil Sweepstakes, fans will also have the opportunity to win a trip to the 2014 FIFA World Cup(TM) in Brazil.

The Goooal shout will also be brought to life through a series of activities and events around the world set to take place between May 15 and June 19 in participating markets including the United States, Australia, Japan, Mexico and Brazil. In the United States, Visa Go Fans street teams will visit popular New York City restaurants and bars from June 12-19 to record Goooal shout submissions from fans viewing FIFA World Cup(TM) matches. Select videos will later be uploaded to the Go Fans YouTube channel.

Also in New York City, creative from the Visa Go Fans FIFA-themed marketing campaign will be featured on four of Times Square's largest digital billboards, ABC's SuperSign, American Eagle, NASDAQ and Reuters, during 11 broadcasted 2010 FIFA World Cup(TM) matches beginning with the USA vs. England match on June 12 and concluding with the final match of the tournament on July 12.

  • Honda

Honda has linked up with Facebook to produce what it describes as the first use of "exclusion targeting" advertising on a social media site in the UK. The campaign, which was developed by media agency Starcom with digital creative handled by Collective, integrates a range of Facebook social plug-ins to promote Honda's CR-Z sports hybrid coupé.

The campaign comprises four elements. The first is a three-phased ad campaign designed to target a 25- to 35-year-old ABC1 audience, reaching more consumers through each phase. The second is a Nielsen BrandLift study to measure the impact of the online activity, including how it has affected people's attitudes to Honda. The third part of the campaign is a Facebook application on the Honda UK Facebook page. It lets users create personalised pieces of art based on their Facebook profile data. Finally, the fourth element of the campaign is the integration of the Facebook plug-ins with Honda's website.

The first wave of advertising breaks today (4 June). It will target all Facebook users aged 18 and over who log in within a 24-hour period. Various executions will suggest that users click the "Like" button on Facebook. The second phase will run 11-18 June and will target those Facebook users who were not reached in the first phase. The final phase kicks off on 19 June and will run for six days. It will target all users who interacted with the campaign with a sampling ad encouraging them to order a brochure or book a test-drive.

  • Diageo

Diageo has overhauled its global marketing department in a bid to move towards a category-led approach. The development, which follows a major review of its structure, has created two new global category director roles. One covers vodka, gin and rums and the other whisk(e)y (as Diageo diplomatically sums up its whisky and whiskey portfolio).

The drinks giant said the new category director roles would be accountable for "conceiving a total category strategy and delivering that strategy across Diageo's portfolio". The move reflects the increased focus on category management within Diageo.

David Gates, currently global brand director for Johnnie Walker takes the whisk(e)y position, effective 1 July. 

Latin America and Caribbean (LAC) marketing and innovation director Edward Pilkington becomes the new global category director – vodka, gin and rums, effective 1 August. There will be no change to the Guinness and Baileys global brand teams.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:
Name
Company
Job -Title
Address
City 
E-mail
Accounts under management
Phone 
Other Comments

Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price
Annual Subscription: $499 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41).

  • Visa

Visa Inc. (V 72.13, -0.71, -0.97%), un socio de FIFA y la tajeta exclusive de la Copa del Mundo 2010 ha creado un canal en Youtube “Go Fans”, habilitando a que fanáticos expresen sus colores para alentar a sus equipos nacionales mediante ver, subir y producir videos creativos, entretenidos, pasionales o humorísticos. Los fanáticos tendrán también la oportunidad de ganar viajes a Brasil para el próximo mundial en el 2014 a través de la sección “Mira tu viaje a Brasil”.

El grito de gol!, será lanzado mediante actividades y eventos alrededor del escenario del mundo entre el 15 de mayo y el 19 de junio en mercados como el estadounidense, austríaco, brasilero, Japón y México. En EEUU, Visa visitará restaurant conocidos para grabar gritos de goles de los fans mientras miran los partidos de la Copa Mundial. Los videos elegidos serán subidos al canal de Youtube.

También se transmitirá la campaña de mercadeo de Visa por ABC's SuperSign, American Eagle, NASDAQ y Reuters.

  • Honda

Honda se alió con Facebook para producir lo que describen como “una exclusión publicitaria de target” en el sitio de la red social de Inglaterra. La campaña, que fue desarrollada por la agencia Starcom con un equipo digital de Collective, integra un rango de aplicaciones de Facebook que promocionan el Honda CRZ deportivo hibrido coupé.

La campaña se compone de cuatro elementos. El primero está destinado a una audiencia ABC1 de entre 25 y 35 años, alcanzando a cada consumidor desde cada camino. El segundo es un estudio para medir el impacto de la actividad online, incluyendo cómo afecta a la gente en la actitud hacia Honda en Facebook Inglaterra. Les permite a los usuarios crear piezas personalizadas de arte basadas en su archivo de Facebook. Finalmente, se integran las aplicaciones de Facebook con la página web de Honda.

La primera línea de publicidad comenzó el 4 de junio. Está destinada a usuarios de 18 años que se conectaron en las 24 horas siguientes. Las expectativas es que se produzcan varios clicks en “Me gusta”. La segunda fase será entre el 11 y el 18 de junio y estará destinada a los usuarios que no fueron alcanzados en la primera fase. La última fase termina el 19 de junio y durará 6 días. Estará enfocada en los usuarios que hayan interactuado con la campaña para ofrecerles que ordenen el folleto de Honda o reserven una prueba de manejo.

  • Diageo

Diageo ha revisado su departamento de marketing global en un intento por avanzar hacia un enfoque dirigido por categoría. El desarrollo, que sigue de una mayor revisión de su estructura, ha creado dos nuevas categorías de directorios. Una cubre vodka, gin y rums y la otra whiskys.

Diageo dijo que las nuevas categorías tendrían la responsabilidad de "concebir una estrategia total de la categoría y la entrega de esa estrategia en toda la cartera de Diageo". El movimiento refleja un foco creciente en el manejo de las categorías dentro de Diageo.

David Gates, director de cuentas de Johnnie Walker asumió la posición de whisky el 1 de junio.

Edward Pilkington, Director de Innovación y Mercadeo para América Latina y el Caribe, asume como director de la categoría de vodka gin y rum el 1 de agosto. No habrá cambios para el equipo global de cuentas de Guinness y Baileys.

Directorio en línea de mercadotécnicos corporativos y compradores/planificadores de medios orientados a Latinoámerica:

Un directorio en línea interactivo. Con información detallada de contacto de más de 500 líderes y directores de agencias de mercadeo / publicidad orientados a los latinoamericanos y / o consumidores en el mundo latino.

Los campos de búsqueda incluyen:

Nombre

Empresa

Cargo

Dirección

Ciudad

E-mail

Cuentas que maneja

Teléfono

Comentarios adicionales

Metodología:

La adquisición de contacto pasa a través de listas de suscriptores propias de Portada, asistentes a las conferencias, intercambio en eventos del área, otras investigación, etc .. El equipo de Portada actualiza continuamente y realiza las pruebas de las listas a través de procedimientos que incluyen llamadas telefónicas de rutina, pruebas de e-mail y listas de USPS NCOA.

Precio:

Suscripción anual: $499 que incluye acceso ilimitado a los artículos premium de Portada y descuentos especiales para las conferencias de Portada.

¿Preguntas? Por favor comuníquese con nosotros llamando al 1-800-397-5322 si tiene alguna pregunta. (Fuera de los Estados Unidos por favor comuníquese al 1212 685 44 41)

 

 

 

Ketel One Vodka recently presented a new product called Ketel One Oranje, from the Ketel One Citroen vodka family. Advertising efforts are being made to market the new product to Hispanics.

The product was presented some weeks ago in an exclusive tasting meeting in Miami. Diageo/Ketel One opened there the first bottle of Ketel One Oranje Flavored Vodka. The core values of the brand are sustained in a century tradition production done by the Nolet family in Schiedam, Holland, who has been distilling fine spirits for 11 generations. In 2008, the Nolet Group and Diageo announced that they had completed a transaction to form a new 50/50 company called Ketel One Worldwide B.V. to own the perpetual exclusive global rights to sell, market, and distribute Ketel One.

Portada interviewed Toby Whitmoyer, Brand Director of Marketing, Diageo / Ketel One Vodka, about the marketing and advertising plans for 2010.

 

Portada: Can you explain the main objectives of Ketel One Vodka’s Hispanic marketing strategy?

Toby Whitmoyer: We believe that Hispanics have a natural affinity to Ketel One. Heritage and tradition are two core attributes that are part of the Latino culture. That is why we reached out to Latino consumers as part of our Ketel One Oranje launch events in New York and Miami. Ketel One Vodka is owned by the Nolet family, who have a 300 year history of distilling the best quality vodkas in the world. We want to share that story with the discerning Latino consumers and all those who are looking for exceptional taste. We want them to know that every single batch of Ketel One Vodka must have the approval of a member of the Nolet Family – and that the result is a superior vodka that is worth drinking on the rocks.

Portada: How does this strategy translate in actual marketing and advertising campaigns?

Toby Whitmoyer: Hispanics represent a very important market segment for us. In the coming months we will be working to position our brand as the preferred choice for the Latino who knows that there is a difference between vodkas – and that they have different qualities that distinguish them from one another. Vodka can be made from many different raw ingredients including, grapes, potatoes, corn and barley. Ketel One Vodka is produced from the finest quality wheat. Clearly, we have a task ahead as we create a platform that communicates Ketel One’s message in a way that resonates with the Hispanic consumer. We are excited about this coming process.

Portada: Can you explain what marketing /advertising vehicles you are going to use during the rest of 2010?

Toby Whitmoyer: Our current effort does not yet include a Hispanic media buy. We are planning to embark on a Hispanic market effort in the coming months. This segment of the market is very important to a super-premium spirit like ours. We expect to use a variety of vehicles including print, television, online and OHH.

Portada: What are the main differences between marketing to USH and marketing to the general market for Ketel One Vodka?

Toby Whitmoyer: Commonly used to describe the general market, homogeneous is not a word that easily describes the US Hispanic. US Hispanics have language preferences that mainly stem from their country of origin and generation level, because of these unique attributes the US Hispanic market is made up of many sub groups. Each of these segments should be analyzed to maximize the results of a campaign. 

Portada: Which is the advertising agency doing this work for the Hispanic market?

Toby Whitmoyer: Grey is the lead Advertising Agency, Wing is our Hispanic Agency.

Media executives who attended the Summit  talked about a relatively positive picture in panregional advertising sales YTD in 2009. In local currency, sales are clearly up vs. 2010 in most countries with the exception of Colombia (mostly due to political uncertainty). Due to the depreciation of the Latin American currencies versus the dollar, when denominated in US$ sales growth is flat or negative vs. 2008.

Some major marketers present at the Summit said that their advertising/marketing budgets for 2009 are flat or negative compared to 2008. Edward ("Ed") Pilkington, Marketing & Innovation Director, Latin America & Caribbean at Diageo noted that his company’s budget is flat versus last year. He added that it has doubled over the last 5 years. 

Vinicius Losacco, Marketing Director Latin America, Warner Brothers, said that compared to 2008 Warner Brothers Latin American Advertising Budgets are lower.

During the panel “New Ways to target Spanish-speakers online”, Losacco explained that most buys are done locally (in each country) and in cable TV media. Online media (MSN) is the only vehicle that Warner Brothers buys panregionally.

Edward Pilkington, Marketing & Innovation Director Latin America & Caribbean at Diageo, is going to be the keynote speaker at Portada’s Panregional Advertising and Media Summit on June 4th in Miami.

The high quality event will take will take place in the prestigious Mandarin Oriental Hotel in Miami’s Brickell Key. Portada has secured a rate of $179 per night for attendees of the Summit.

Latin America amounts to 25% of the global Johnnie Walker business and is a very important market for other Diageo brands including Smirnoff, Baileys, J&B, José Cuervo, and Guinness. Mr. Pilkington will detail how Diageo’s marketing and advertising platforms are reaching out to the emerging Latin American middle class and whether the current economic downturn is threatening this positive consumer landscape.

In addition, to Diageo’s Pilkington, the exciting speaker lineup also includes the following Client side Marketers, Agency Executives and Experts:

 Alex Banks, Director of Latin America, ComScore
Giacomo Bertaina, Digital Strategy Director, McCann Worldgroup Miami
Cynthia Evans, MD at GroupM/Mediaedge:cia, Director of Research of Latin America, Account Director Colgate
Vinicius Losacco, Marketing Director Latin America, Warner Brothers
Guillermo Morrone, VP Marketing, Mastercard Worldwide
Rosa Pilar Rivas, CMO, Oli
Diego Steechi, Latin American Marketing Director, Salvatore Ferragamo
Igal Rubinstein, Founder and Executive Director of S.com.mx, a Mexican online insurance website.
Alexandra Salomon, VP International Marketing, Zinio
Jimena Urquijo, VP Business Development TGI, Latina
Franklin Vargas, Director Latin American Marketing, Genius


 
En Castellano! To go to the Conference website in Spanish please
click here.

Take advantage of the early bird and secure your ticket today for only $199 here.

Edward Pilkington Director de Mercadeo e Innovación para America Latina y el Caribe de Diageo, participará como ponente clave en la Cumbre de Publicidad y Medios Panregional de Portada, que se efectuará el 4 de junio en Miami.

Este prestigioso evento tendrá lugar en el Hotel Mandarin Oriental ubicado en Brickell, Miami. Portada aseguró la tarifa de 179$ por noche para los asistentes de la Cumbre.

América Latina representa el 25% del volumen global de ventas de Johnnie Walker, siendo este un mercado muy importante para otras marcas de Diageo, incluyendo Smirnoff, Baileys, J&B, José Cuervo, y Guinness. Edward Pilkington explicara como la plataforma de mercadeo y publicidad desarrollada por Diageo, llega a las clases medias y altas  latinoamericanas. Además, evaluará si  la actual crisis económica constituye una amenaza seria o no para el consumidor latinoamericano.

Además del Sr. Pilkington, Respresentante de Diageo, la Cumbre Panregional de Publicidad y Medios contará con la importante participación de los siguientes ejecutivos de Mercadeo, Agencias y expertos:

 Alex Banks, Director de ComScore para América Latina.
 Giacomo Bertaina, Director de Estrategia Digital de McCann Worldgroup Miami.
Cynthia Evans, Directora General de GroupM/Mediaedge:cia, Directora de Investigación para America Latina,Research of Latin America, y Directora de cuentas de Colgate.
Vinicius Losacco,  Director de Mercadeo para América Latina de Warner Brothers.
Guillermo Morrone, Vicepresidente de Mercadeo de Mastercard Worldwide.
Rosa Pilar Rivas, Jefe de Mercadeo de Oli.
Diego Steechi,  Director de Salvatore Ferragamo Latinoamerica.
Igal Rubinstein, Fundador y Director Ejecutivo de S.com.mx,  Portal mexicano seguros.
Alexandra Salomon, Vicepresidente de Mercadeo Internacional de Zinio.
Jimena Urquijo, Vicepresidente de Desarrollo de Negocios, TGI, Latina.
Franklin Vargas, Director  de Mercadeo para América Latina, Genius.


 
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click aquí.

Aproveche nuestra promoción  y asegure su boleto por solo 199$ haciendo clic aquí.

L.A. Care Health Plan has selected multicultural interactive agency Sensis to redesign the health plan's Web site. In addition to the site's bilingual approach, it will also comply with Section 508 standards, a set of guidelines similar to the American with Disabilities Act that help ensure equal opportunity for people with disabilities.

Sensis’ president Jose Villa tells Portada that “We are going to be launching an aggressive bilingual Search Engine Optimization program for LA Care, which we are already planning for. After a few months, this will potentially expand into Paid Search (PPC).”

Alcohol giant Diageo forecasts significant growth—9% in the coming year—, partly, as a result of the maturing of millions of Hispanics into drinking age in the U.S. Mediacom is Diageo’s Hispanic Agency.

For detailed contact information of more than 2,000 Agency and Advertising/Marketing Decision Makers targeting Hispanics, please click here.