Latam Summit: Brazil at Center Stage with Insights from Edelman, Ford, Diageo, TWSJ and FB!

The theme of how best to reach the Brazilian consumer  will play a major role in the agenda of our Latam Advertising and Media Summit  on June 6th and 7th in Miami’s Perry South Beach hotel.

The Brazilian middle class is growing quickly and getting more sophisticated. In fact, Brazilian consumers outpace their peers in the U.S. and Europe when considering social, political and environmental factors when making purchasing decisions.  One of the highlights of the Summit will be the presentation of a brand new study by Edelman’s Carol Cone, Managing Director and EVP, Brand & Corporate Citizenship,   on the Brazilian’s consumer’s commitment to social purpose. A panel on the “The Rise of the Brazilian Citizen Consumer: Insights and Advice for Marketers” will follow Cone’s presentation with the participation of Olga Martinez, Marketing and Innovation Director, Latin America and Caribbean, Diageo and Alexandre Hohagen, VP Sales Latin America at Facebook.  The panel will be moderated by Cristina Aby Azar, Managing Editor, The Wall Street Journal Americas.

Another part of the Summit’s content will be a path breaking presentation of   Mauricio Greco
Chief Marketing Officer, Ford Brazil, about “The Breadth and Depth of Ford's Digital Experience” in Brazil. The executive in charge of Ford's marketing in Brazil will explain the hows and whys of the automaker's brand new digital and social media campaign.

Tickets to the Summit are going fast. Register at the special online promotion!

The Summit can be attended independently or in combination with the Latam Pay-TV Forum presented by Business Bureau  which takes place at the same venue during the morning of June 6th.

Key Topics of the Pay-TV Forum include:
Key Topics

Why is the Latin American Pay TV Market one of the fastest growing markets in the world?

2012-2020: How big is the market now? How big will it get? New metrics and new challenges.

Accounting for Piracy and Underreporting

Methodology Challenges: Explanation and standardization of industry metrics

Platforms: Pay TV; HD; 3DTV; Digital; TV Everywhere; Smart TV; TDT

The advantages of direct data collection over secondary analyses

How to create a transparent environment to foster dialogue among Latam Pay TV stakeholders

Register to the Forum and Summit at the Special Combo Rate!

Other Key Topics of the Latam Advertising and Media Summit include:
– Adding (and slicing) Global Latin digital audiences- Online Ad-Networks, Exchanges, Geotargeting…

– Regional Focus: Central America Stability is opening the region to major marketers
– Ad-Category: Luxury Goods and Services
 – Online Video Advertising: Can it compete with TV as a major vehicle for affluent Latinos?
 – Case Studies: Successful panregional media plans which have demonstrated high ROI
Research : Towards unified Latin American media consumption statistics
– Country Focus: Colombia . How to profit from Latin American marketers’ best kept secret
– Panregional Media Buying: An assessment of the impact of the new regulations
– Meet Media Buyers Speed Networking Function (Refined concept!)

Register to the Forum and Summit at the Special Combo Rate!