Join Us at the Marketing in Multicultural America Summit, NYC, March 5

Sales Leads Panregional: Diageo, Lufthansa, Rimmel, Gas Natural Fenosa, SMD Digital…

And The Mobile Marketing Association.


  • SMD Digital

SMD Digital a Colombian digital agency based in Medellin is looking to internationalize some of the brands it buys media for, this is particularly the case of the “Chocolito” brand of Colombian chocolate producer “Nacional de Chocolates”. SMD Digital is helping to expand the Chocolito brand in the U.S. Hispanic market, Ecuador, Colombia, Puerto Rico and the Dominican Republic. 

Brands: Nacional de Chocolates (brand Chocolitos), looking to internationalize the brand in Ecuador, Colombia, Puerto Rico, Dominican Republic, Haiti and the US Hispanic Market, Panama. Yoyo, Promotora de Proyectos, Pinturas Novaflex, Chevignon.

  • Lufthansa

Lufthansa placed its global media account, estimated at $100 million, in review. Mindshare currently handles the work.

  • Diageo

Raquel Solorzano has joined Diageo as the new Regional Media Manager. At Diageo she will be responsable for all Latin American Markets (from México and the Caribean Markets to Brazil). Duties include analog and digital media along all markets. Until recently Solorzano worked as  Corporate Media Manager at Samsung Latin America.

  • The Mobile Marketing Association

The Mobile Marketing Association (MMA) announced the appointment of Marco Lopes as managing director of the MMA's Latin America (LATAM) branch. In his new role, Lopes is responsible for driving the association's charter to build a sustainable ecosystem for the mobile marketing industry in the region, and positioning the MMA as the region's leading association. Read the full article here.

  • Gas Natural Fenosa

Gas Natural Fenosa has chosen SCPF, a creative advertising agency, to carry out all its commercial advertising efforts in Brasil, Mexico, Colombia and Argentina. SCPF and Gas Natural Fenosa will work together to create a variety of cohesive and consistent commercial campaigns for the multinational energy organization in its Latin American countries with the most presence. Read the full article here.

  • Rimmel

Coty has appointed JWT UK to handle the global digital advertising for Rimmel London, following a three-way pitch. The agency, which already works on the ad account for Rimmel, will now handle the brand's global digital strategy and online requirements, including a revamp of its website later this year.

Previously, Coty worked with agencies on a market-by-market basis, but the company decided to align its global digital activity into one agency.


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