BioElectronics Corp, disposable drug-free anti-inflammatory devices, announced the details of its worldwide Direct Response Television (DRTV) strategy to further enhance its international marketing efforts for its award-winning, pain relieving ActiPatch and Allay brands. The Company will launch campaigns in Latin America beginning in December, Canada in January, Europe and Australia in the first quarter and is currently in process of negotiating a partnership to enter the Japanese market.

BioElectronics plans to launch its first international DRTV campaign in Latin America during mid-December and has selected one of the largest full-service direct response companies specializing in the Hispanic market. "We are very excited to be launching our first television advertising within the Latin American market in conjunction with RC Television Production, Inc. (, which is one of the leading DRTV firms in Latin America," commented Andrew Whelan, CEO of BioElectronics.

"While our first Latin-oriented campaigns will mainly target the larger companies in South America, we are also excited about the U.S. domestic Hispanic market, which at 45.5 million strong, is the single largest and fastest growing minority group in the United States.", Whelan added.


Pan-American Life Insurance Group

Pan-American Life Insurance Group (PALIG), a provider of insurance and financial services, announced the appointment of Bruce Parker as Senior Vice President Global Life Insurance.

Reporting to Chairman, President and CEO, Jose S. Suquet, Parker will be responsible for all Individual Life insurance business in Latin America; will lead as Chairman of Pan-American International Insurance Corporation (PAIIC) and Pan-American Assurance Company International, Inc. (PAACII) – PALIG's International Dollar businesses; and developing the Life strategy for the U.S. Hispanic market. Additionally, he will be a member of both the Executive Management and Senior Management Committees.


Reckitt Benckiser consolidates media buying

Reckitt Benckiser, the global consumer products giant has appointed two lead global media agencies to concentrate media buying relationships for its 17 Powerbrands. The consolidation will bring economies of scale, enhance media capabilities and ensure a fully integrated approach across the brands. The assignment will be split between Havas Media Group and Publicis Group, both of whom are already working with RB in some parts of the world. The contracts are worth in the order of £800 million per year.


Portada Staff

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