Portada and Media Economics Group introduce the ranking of the 10 advertising campaigns with greater investment in magazines for the US Hispanic market.
Today’s ranking, shows the 10 individual brand campaigns with the largest ad investment in 2013 (January to December). The campaign “Orgullosa – Pruebalo & te Encanta” by of P & G, which ranked first, invested over US $ 2.5 million. The campaign “Festival 2013” that run in People en Español, came in second with a total investment of more than US $ 2 million. Very close to the second position, was the the Cover Girl campaign “Outlast Stay Fabulous” also from P & G.
Rank |
Brand |
Advertiser |
Top 3 Mags where ads ran |
Total Ad Pages |
Total Dollars |
---|---|---|---|---|---|
1 |
Procter & Gamble “Orgullosa – Pruebalo & te Encanta” SAS |
Procter & Gamble Company (The) |
Latina, People en Español |
42,00 |
$2.694.904 |
2 |
People en Español “Festival 2013” |
Various |
People en Español |
27,00 |
$2.135.700 |
3 |
CoverGirl “Outlast Stay Fabulous” |
Procter & Gamble Company (The) |
People en Español, Ser Padres, Vanidades |
31,00 |
$2.127.775 |
4 |
Crest “Complete Multi-Benefit Plus Scope Outlast” |
Procter & Gamble Company (The) |
People en Español, Ser Padres, Vanidades |
38,00 |
$2.062.214 |
5 |
L’Oreal Paris “Vive Vanidades – Guia Total de Belleza” SAS |
L’Oreal USA, Inc. |
Vanidades |
34,00 |
$2.040.000 |
6 |
Secret “Clinical Strength” |
Procter & Gamble Company (The) |
People en Español, Vanidades, Latina |
38,00 |
$1.958.387 |
7 |
CoverGirl “Clump Crusher” |
Procter & Gamble Company (The) |
People en Español, Ser Padres, Vanidades |
29,32 |
$1.883.771 |
8 |
Colgate “Total – Advanced Pro-Shield” Mouthwash |
Colgate-Palmolive Company |
People en Español, Siempre Mujer, TV y Novelas |
31,00 |
$1.866.831 |
9 |
Orbit for Kids |
Mars, Incorporated |
Ser Padres, Vanidades, People en Español |
30,59 |
$1.693.070 |
10 |
Huggies “Snug & Dry – SureFit” |
Kimberly-Clark Corporation |
Ser Padres, People en Español, Siempre Mujer |
22,00 |
$1.592.701 |
Totals Top 10 New Brands/Campaigns
Ad Pages: 322, 91
Dollars: $20.055.353
Totals All New Brands/Campaigns
Ad Pages: 2.332,10
Dollars: $122.538.491
Totals All Active Brands/Campaigns
Ad Pages: 5.886,20
Dollars: $283.017.837
Source: Source: HispanicMagazineMonitor™, a service of Media Economics Group, (c) 2014. For more information please call: 1 (704) 841-2030.
[ctalatinb]