How Brand Disruptors are Unlocking the Opportunity - #PortadaNYData
Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and the way data and content are leveraged plays a pivotal role in determining ROI. At Portada’s Data & Content Marketing Forum we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies.
WELCOME AND OVERVIEW
CREATING MEANINGFUL CONNECTIONS WITH AFFLUENT CONSUMERS: Successful brand connections come from strong storytelling.
Sotheby’s video-centric digital approach follows Millennials’ natural discovery behavior. Learn how the executive at the helm of the largest real estate luxury brand uses digital media to make meaningful connections with consumers through VR, augmented reality and more...
Chief Marketing Officer
Sotheby's International Realty
CASE STUDY: A content disruptor
How a fast-growing e-commerce business uses content to its advantage.
AI AND CONTENT
How Artificial Intelligence can inform and manage a content strategy targeting multicultural consumers.
HOW TO DRIVE CONTENT WITH DATA
A data scientist explains how to look at data generated by consumer interactions with content.
CONTENIDO EN ESPAÑOL
Key Insights into Spanish-language content marketing in the United States
Juan Carlos Samper
We Are Content
In conversation with tbd 12:50 pm
Light snacks and drinks.
Get your tickets!