The Opportunity-Data and Content Marketing Forum
Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and data and content play a pivotal role. At Portada’s Data & Content Marketing Forum we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies.
WELCOME AND OVERVIEW
CONTENT TO COMMERCE:
Brand new research on content’s impact on sales.
CASE STUDY: A CONTENT DISRUPTOR
How a fast growing e-commerce businesses uses content to its advantage.
AI AND CONTENT:
How Artificial Intelligence can inform and manage a content strategy targeting multicultural consumers.
HOW TO DRIVE CONTENT WITH DATA:
A data scientist explains how to look at data generated by content interactions.
CONTENIDO EN ESPANOL:
Key Insights into Spanish-language content marketing in the United States
Light snacks and drinks.
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