SPEAKERS

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• Guillermo Arduino

  CNN Anchor and Correspondent for Encuentro

  CNN en Español

  @arduinoCNN

  Guillermo Arduino

  CNN Anchor and Correspondent for Encuentro
  CNN en Español
  @arduinoCNN

  

  Guillermo Arduino is a CNN Anchor and Correspondent for the CNN Networks based at the CNN Center in Atlanta. Guillermo is the anchor for CNN en Español’s daily afternoon show Encuentro. He is also the host of Clix, the network’s technology program, winner of a 2014 Daytime Emmy for outstanding entertainment show in Spanish. Before this, Arduino was the anchor for Mirador Mundial, the network’s primetime weekend news program.

   

  For the previous 13 years, Arduino worked for CNN International (English language) as anchor and correspondent for environmental/meteorological sciences, and since 2004, hosted CNN World Report, an international news program featuring unedited reports from hundreds of news stations worldwide. Arduino also served as anchor for iReport for CNN and CNN’s Global Challenges and more…

   

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• Marcos Baer

  President

  Portada

  @portada_online

  Marcos Baer

  President
  Portada
  @portada_online

  

  Marcos oversees editorial and sales. He is based in Portada’s NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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• LaToya Christian

  Managing Partner Marketing Strategy and Analytics

  GroupM

  @GroupMWorldwide ‏

  LaToya Christian

  Managing Partner Marketing Strategy and Analytics
  GroupM
  @GroupMWorldwide ‏

  

  As a Managing Partner at GroupM in New York, LaToya infuses culture into the area of analytics and strategy. With more than a decade of marketing and consumer insights experience within the media landscape she applies both art and science to the world of marketing. In her current role, she leverages her knowledge of data analytics to address client business challenges and drive growth across multiple industries (Retail, CPG, Insurance, Entertainment, Pharma and Food & Beverage).
  She holds a Bachelor Degree in Marketing from Hampton University and Master of Science degree in Integrated Marketing from New York University.

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• Robin Garfield

  Senior Vice President of Research and Scheduling for CNN

  CNN

  @cnnee

  Robin Garfield

  Senior Vice President of Research and Scheduling for CNN
  CNN
  @cnnee

  

  Robin Garfield is the Senior Vice President of Research and Scheduling for CNN. She is responsible for all consumer research and audience analytics for CNN Worldwide which includes CNN U.S., CNN Digital, HLN, as well as the domestic footprint of CNN International and CNN en Español.

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• Izzy Gonzalez

  Director Cross Platform Sales, US

  CNN en Español

  @cnnee

  Izzy Gonzalez

  Director Cross Platform Sales, US
  CNN en Español
  @cnnee

  

  Media professional with vast experience in linear, digital and social platforms.

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• Annie Granatstein

  Head of WP BrandStudio

  The Washington Post

  @anniegranat

  Annie Granatstein

  Head of WP BrandStudio
  The Washington Post
  @anniegranat

  

  (via linkedin)
  Annie heads up The Washington Post’s in-house creative agency, WP BrandStudio (explore washingtonpost.com/wpbrandstudio), which she grew from a nascent line of business to an award-winning, content powerhouse. At the Studio, she shepherds inventive multimedia programs for hundreds of major brands, including Bank of America, JP Morgan Chase, Prudential, Paramount, FX, Canon, Allstate, AT&T, Dell, Samsung, Mercedes, Jaguar and Audi.

  In just the past three years, she has built the team out to 6x the revenue, staff and number of advertisers, garnering a slew industry accolades from leading organizations, including Webby, Digiday, OMMA, Pearl, FCS, min, MarCom and dotCOMM. She has also led talks at numerous industry events, ranging from SXSW to the IAB Leadership Summit.

  A true business/creative blend, Annie’s rich content background spans the gamut from content strategy and creation to copywriting and video production. She began her career in Hollywood, where she was an entertainment attorney and producer negotiating mega-deals for actors, directors, screenwriters and producers and developing feature films. She holds a JD from UCLA Law School, where she graduated #7 in her class and a B.A. from Johns Hopkins University where she was awarded Phi Beta Kappa.

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• Karina Masolova

  Contributor at Large

  Portada

  Karina Masolova

  Contributor at Large
  Portada
  

  

  Business journalist and analyst on marketing, brands, and consumer behavior. Six years of expertise in writing for the consumer products licensing and advertising industries. Graduate of City College CUNY and Brooklyn Law School.

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• Edwina Morales

  Group Media Director Multicultural

  Horizon Media

  @edwinamorales

  Edwina Morales

  Group Media Director Multicultural
  Horizon Media
  @edwinamorales

  

  Edwina Morales is an integrated advertising and marketing professional with 12 years experience providing dedicated and personalized client support alongside repeated success managing multimillion-dollar accounts. While Edwina’s media background is predominantly in support of General Market, as a Nuyorican, her passion and excitement in support of reaching multicultural audiences authentically never wavered. Edwina is now the Multicultural Group Media Director at Horizon Media, where she specializes in working with and educating Brand Strategy teams and Clients on diversity, inclusion and how to reach Multicultural opportunity audiences authentically. Edwina enjoys the arts and can be found on long walks or in the park with her puppy.

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• Belen Pamukoff

  Heineken, Brand Director

  Tecate & Tecate Light

  @CervezaTecate

  Belen Pamukoff

  Heineken, Brand Director
  Tecate & Tecate Light
  @CervezaTecate

  

  (Via LinkedIn)

  Marketing-Strategy and Execution. Dynamic marketer with strong track record of building brands. Committed to people and teamwork. Lead and manage all consumer marketing communication, including digital. Develop annual planning process.Oversee outside agencies who focus on brand messaging, social media, public relations, media planning and all related reporting. Lead and manage the implementation of the Heineken global campaigns in the US in order to impact Brand health and sales performance. Oversee the development of the social media strategy and local implementation of the digital activations.

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• John Passerini

  Global VP Interactive Marketing

  Sotheby’s International Realty

  @johnpasserini

  John Passerini

  Global VP Interactive Marketing
  Sotheby’s International Realty
  @johnpasserini

  

  John Passerini has been the Global VP of Interactive Marketing for the Sotheby’s International Realty brand since 2008. Passerini is responsible for strategizing, creating and managing all digital marketing solutions including the brand’s web and mobile platforms, search engine marketing efforts, social media, content management, analytics, video platform, virtual and augmented reality and property syndication. The initiatives and platforms developed by the digital marketing team are designed to create brand awareness and enhance business growth in markets around the globe connecting the real estate professional with the real estate consumer no matter where they are and on their preferred device.

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• Marcelo Rodriguez

  CEO Americas

  INQMC

  @inQmatic

  Marcelo Rodriguez

  CEO Americas
  INQMC
  @inQmatic

  

  Marcelo Rodriguez works tirelessly to improve the quality of the Hispanic community by helping them understand financial literacy, gain access to capital, and networking opportunities. His bicultural background, engineering degree, and business-oriented thinking makes him an expert in digital transformation for Spanish speaking small businesses. He’s a sought-after lecturer and panelist who advises clients on how to apply big business processes and systems to gain a foothold in their respective industries. He has been instrumental in helping companies and organizations tackle Hispanic challenges in finance, healthcare, education, immigration, and politics.

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• Augusto Romano

  CEO

  DIGO Hispanic Media

  @AugustoRomano

  Augusto Romano

  CEO
  DIGO Hispanic Media
  @AugustoRomano

  

  Digital Media and Marketing executive with 20 years of experience in the field. Recognized for his business vision and leadership, as well as his extensive experience in the successful application of new business models and development of digital media companies and agencies. Always open to learning more and passionate about online marketing.

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• Juan Carlos Samper

  CEO

  We Are Content

  @jcsamperp

  Juan Carlos Samper

  CEO
  We Are Content
  @jcsamperp

  

  Juan Carlos has worked in the last 19 years in the development of digital marketing in the Andean region, Central America and the Caribbean.

  He has founded 8 companies among which I NETWORK (now www.vix.com), NETBANGERS and now WE ARE CONTENT stand out. He is the founder of the IAB in Colombia (www.iabcolombia.com).

  He has been a professor, columnist, lecturer, member of boards of directors and jury of the main universities, magazines and digital events in the region.

  Today, Juan Carlos leads WeAreContent, the first self-managed content platform for the Hispanic market.

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• Leonor Palao

  AVP, Brand and Advertising

  Oppenheimer Funds

  Leonor Palao

  AVP, Brand and Advertising
  Oppenheimer Funds
  

  

  Leonor Palao is responsible for the development and strategy of the firm’s advertising and branding. She transitioned to the client side at OppenheimerFunds 7.5 years ago to manage the development and execution of their media strategy and the creative assets tied to the firm’s brand and advertising efforts.  She meets with senior leaders and digs deep to discover stories that inspire not only the agencies but media partners to propose interesting and advantageous programming. Since her hire, she has led, driven and crafted the strategy of numerous award winning communication platforms that have disrupted the category and helped navigate the rebranding of OppenheimerFunds. Leonor received her B.S. in Management with a focus in Marketing and minors in International Business and Sociology from The Pennsylvania State University.  Most recently she received a Marketing Strategy Certificate from Cornell University. She’s a member of the Financial Communications Society and supports charities through the organizations’ works. Leonor was also recently recognized amongst the 2019 Gramercy Institute’s 20 Rising Stars in Financial Marketing.