How Brand Disruptors are Unlocking the Opportunity - #PortadaNYData

Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and the way data and content are leveraged plays a pivotal role in determining ROI. At Portada’s Data & Content Marketing Forum we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies.

SPEAKERS

    • Juan Carlos Samper

      CEO

      We Are Content

      @jcsamperp

      Juan Carlos Samper

      CEO
      We Are Content
      @jcsamperp

      Juan Carlos
    • Kevin Thompson

      Chief Marketing Officer

      Sotheby's International Realty

      @sothebysrealty

      Kevin Thompson

      Chief Marketing Officer
      Sotheby's International Realty
      @sothebysrealty

      Kevin

AGENDA

  • 10:00 am

    REGISTRATION OPENS

    10:10 am

    WELCOME AND OVERVIEW

    10:20 am

    CREATING MEANINGFUL CONNECTIONS WITH AFFLUENT CONSUMERS: Successful brand connections come from strong storytelling.

    Sotheby’s video-centric digital approach follows Millennials’ natural discovery behavior. Learn how the executive at the helm of the largest real estate luxury brand uses digital media to make meaningful connections with consumers through VR, augmented reality and more...

    Kevin Thompson

    Chief Marketing Officer

    Sotheby's International Realty

    @sothebysrealty

    10:45 am

    CASE STUDY: A content disruptor
    How a fast-growing e-commerce business uses content to its advantage.

    11:10 am

    AI AND CONTENT

    How Artificial Intelligence can inform and manage a content strategy targeting multicultural consumers.

    11:35 am

    HOW TO DRIVE CONTENT WITH DATA
    A data scientist explains how to look at data generated by consumer interactions with content.

    12:00 pm

    CONTENIDO EN  ESPAÑOL

    Key Insights into Spanish-language content marketing in the United States

    Juan Carlos Samper

    CEO

    We Are Content

    @jcsamperp

    In conversation with tbd

    12:50 pm

    CONCLUDING REMARKS

    12:55 pm

    NETWORKING

    Light snacks and drinks.

    1:20 pm

    ADJOURNMENT

     

PARTNERS


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For more information about this event and/or other Portada offerings, please contact Sales Coordinator Michelle Lopez at
michelle@portada-online.com



VENUE


SOON

Get your tickets!


TICKET TYPE (Click: show details+ for more info) PRICE QUANTITY
All sessions access show details + $249.00 (USD)  

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