How Brand Disruptors are Unlocking the Opportunity - #PortadaNYData

Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and the way data and content are leveraged plays a pivotal role in determining ROI. At Portada’s Data & Content Marketing Forum we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies.

Take advantage of the Early-Bird rate. Offer expires on Friday March 22!

SPEAKERS

    • Guillermo Arduino

      CNN Anchor and Correspondent for Encuentro

      CNN en Español

      @arduinoCNN

      Guillermo Arduino

      CNN Anchor and Correspondent for Encuentro
      CNN en Español
      @arduinoCNN

      Guillermo

      Guillermo Arduino is a CNN Anchor and Correspondent for the CNN Networks based at the CNN Center in Atlanta. Guillermo is the anchor for CNN en Español’s daily afternoon show Encuentro. He is also the host of Clix, the network’s technology program, winner of a 2014 Daytime Emmy for outstanding entertainment show in Spanish. Before this, Arduino was the anchor for Mirador Mundial, the network’s primetime weekend news program.

       

      For the previous 13 years, Arduino worked for CNN International (English language) as anchor and correspondent for environmental/meteorological sciences, and since 2004, hosted CNN World Report, an international news program featuring unedited reports from hundreds of news stations worldwide. Arduino also served as anchor for iReport for CNN and CNN’s Global Challenges and more...

       

    • Marcos Baer

      President

      Portada

      @portada_online

      Marcos Baer

      President
      Portada
      @portada_online

      Marcos

      Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

    • LaToya Christian

      Managing Partner Marketing Strategy and Analytics

      GroupM

      @GroupMWorldwide ‏

      LaToya Christian

      Managing Partner Marketing Strategy and Analytics
      GroupM
      @GroupMWorldwide ‏

      LaToya

      As a Managing Partner at GroupM in New York, LaToya infuses culture into the area of analytics and strategy. With more than a decade of marketing and consumer insights experience within the media landscape she applies both art and science to the world of marketing. In her current role, she leverages her knowledge of data analytics to address client business challenges and drive growth across multiple industries (Retail, CPG, Insurance, Entertainment, Pharma and Food & Beverage).
      She holds a Bachelor Degree in Marketing from Hampton University and Master of Science degree in Integrated Marketing from New York University.

    • Robin Garfield

      Senior Vice President of Research and Scheduling for CNN

      CNN

      @cnnee

      Robin Garfield

      Senior Vice President of Research and Scheduling for CNN
      CNN
      @cnnee

      Robin

      Robin Garfield is the Senior Vice President of Research and Scheduling for CNN. She is responsible for all consumer research and audience analytics for CNN Worldwide which includes CNN U.S., CNN Digital, HLN, as well as the domestic footprint of CNN International and CNN en Español.

    • Izzy Gonzalez

      Director Cross Platform Sales, US

      CNN en Español

      @cnnee

      Izzy Gonzalez

      Director Cross Platform Sales, US
      CNN en Español
      @cnnee

      Izzy

      Media professional with vast experience in linear, digital and social platforms.

    • Annie Granatstein

      Head of WP BrandStudio

      The Washington Post

      @anniegranat

      Annie Granatstein

      Head of WP BrandStudio
      The Washington Post
      @anniegranat

      Annie

      (via linkedin)
      Annie heads up The Washington Post’s in-house creative agency, WP BrandStudio (explore washingtonpost.com/wpbrandstudio), which she grew from a nascent line of business to an award-winning, content powerhouse. At the Studio, she shepherds inventive multimedia programs for hundreds of major brands, including Bank of America, JP Morgan Chase, Prudential, Paramount, FX, Canon, Allstate, AT&T, Dell, Samsung, Mercedes, Jaguar and Audi.

      In just the past three years, she has built the team out to 6x the revenue, staff and number of advertisers, garnering a slew industry accolades from leading organizations, including Webby, Digiday, OMMA, Pearl, FCS, min, MarCom and dotCOMM. She has also led talks at numerous industry events, ranging from SXSW to the IAB Leadership Summit.

      A true business/creative blend, Annie’s rich content background spans the gamut from content strategy and creation to copywriting and video production. She began her career in Hollywood, where she was an entertainment attorney and producer negotiating mega-deals for actors, directors, screenwriters and producers and developing feature films. She holds a JD from UCLA Law School, where she graduated #7 in her class and a B.A. from Johns Hopkins University where she was awarded Phi Beta Kappa.

    • Karina Masolova

      Contributor at Large

      Portada

      Karina Masolova

      Contributor at Large
      Portada

      Karina

      Business journalist and analyst on marketing, brands, and consumer behavior. Six years of expertise in writing for the consumer products licensing and advertising industries. Graduate of City College CUNY and Brooklyn Law School.

    • Edwina Morales

      Group Media Director Multicultural

      Horizon Media

      @edwinamorales

      Edwina Morales

      Group Media Director Multicultural
      Horizon Media
      @edwinamorales

      Edwina

      Edwina Morales is an integrated advertising and marketing professional with 12 years experience providing dedicated and personalized client support alongside repeated success managing multimillion-dollar accounts. While Edwina’s media background is predominantly in support of General Market, as a Nuyorican, her passion and excitement in support of reaching multicultural audiences authentically never wavered. Edwina is now the Multicultural Group Media Director at Horizon Media, where she specializes in working with and educating Brand Strategy teams and Clients on diversity, inclusion and how to reach Multicultural opportunity audiences authentically. Edwina enjoys the arts and can be found on long walks or in the park with her puppy.

    • Belen Pamukoff

      Heineken, Brand Director

      Tecate & Tecate Light

      @CervezaTecate

      Belen Pamukoff

      Heineken, Brand Director
      Tecate & Tecate Light
      @CervezaTecate

      Belen
      (Via LinkedIn)
      Marketing-Strategy and Execution. Dynamic marketer with strong track record of building brands. Committed to people and teamwork. Lead and manage all consumer marketing communication, including digital. Develop annual planning process.Oversee outside agencies who focus on brand messaging, social media, public relations, media planning and all related reporting. Lead and manage the implementation of the Heineken global campaigns in the US in order to impact Brand health and sales performance. Oversee the development of the social media strategy and local implementation of the digital activations.
    • John Passerini

      Global VP Interactive Marketing

      Sotheby’s International Realty

      @johnpasserini

      John Passerini

      Global VP Interactive Marketing
      Sotheby’s International Realty
      @johnpasserini

      John

      John Passerini has been the Global VP of Interactive Marketing for the Sotheby’s International Realty brand since 2008. Passerini is responsible for strategizing, creating and managing all digital marketing solutions including the brand’s web and mobile platforms, search engine marketing efforts, social media, content management, analytics, video platform, virtual and augmented reality and property syndication. The initiatives and platforms developed by the digital marketing team are designed to create brand awareness and enhance business growth in markets around the globe connecting the real estate professional with the real estate consumer no matter where they are and on their preferred device.

    • Marcelo Rodriguez

      CEO Americas

      INQMC

      @inQmatic

      Marcelo Rodriguez

      CEO Americas
      INQMC
      @inQmatic

      Marcelo
      Marcelo Rodriguez works tirelessly to improve the quality of the Hispanic community by helping them understand financial literacy, gain access to capital, and networking opportunities. His bicultural background, engineering degree, and business-oriented thinking makes him an expert in digital transformation for Spanish speaking small businesses. He’s a sought-after lecturer and panelist who advises clients on how to apply big business processes and systems to gain a foothold in their respective industries. He has been instrumental in helping companies and organizations tackle Hispanic challenges in finance, healthcare, education, immigration, and politics.
    • Augusto Romano

      CEO

      DIGO Hispanic Media

      @AugustoRomano

      Augusto Romano

      CEO
      DIGO Hispanic Media
      @AugustoRomano

      Augusto

      Digital Media and Marketing executive with 20 years of experience in the field. Recognized for his business vision and leadership, as well as his extensive experience in the successful application of new business models and development of digital media companies and agencies. Always open to learning more and passionate about online marketing.

    • Juan Carlos Samper

      CEO

      We Are Content

      @jcsamperp

      Juan Carlos Samper

      CEO
      We Are Content
      @jcsamperp

      Juan Carlos

      Juan Carlos has worked in the last 19 years in the development of digital marketing in the Andean region, Central America and the Caribbean.

      He has founded 8 companies among which I NETWORK (now www.vix.com), NETBANGERS and now WE ARE CONTENT stand out. He is the founder of the IAB in Colombia (www.iabcolombia.com).

      He has been a professor, columnist, lecturer, member of boards of directors and jury of the main universities, magazines and digital events in the region.

      Today, Juan Carlos leads WeAreContent, the first self-managed content platform for the Hispanic market.

    • Leonor Palao

      AVP, Brand and Advertising

      Oppenheimer Funds

      Leonor Palao

      AVP, Brand and Advertising
      Oppenheimer Funds

      Leonor Palao

      Leonor Palao is responsible for the development and strategy of the firm’s advertising and branding. She transitioned to the client side at OppenheimerFunds 7.5 years ago to manage the development and execution of their media strategy and the creative assets tied to the firm’s brand and advertising efforts.  She meets with senior leaders and digs deep to discover stories that inspire not only the agencies but media partners to propose interesting and advantageous programming. Since her hire, she has led, driven and crafted the strategy of numerous award winning communication platforms that have disrupted the category and helped navigate the rebranding of OppenheimerFunds. Leonor received her B.S. in Management with a focus in Marketing and minors in International Business and Sociology from The Pennsylvania State University.  Most recently she received a Marketing Strategy Certificate from Cornell University. She’s a member of the Financial Communications Society and supports charities through the organizations’ works. Leonor was also recently recognized amongst the 2019 Gramercy Institute’s 20 Rising Stars in Financial Marketing.

AGENDA

  • Portada Data Marketing Forum
    8:15 am REGISTRATION OPENS
    8:50 am Join us for a special breakfast panel courtesy of CNN en Español

    WELCOME AND OVERVIEW

    Welcome by
    Izzy Gonzalez
    Director Cross Platform Sales, US
    CNN en Español
    @CNNEE
    Marcos Baer
    President
    Portada
    @MarcosBaer
    Karina Masolova
    Contributor at Large
    Portada
    @portada_online
    Cynthia Hudson
    SVP and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S.
    @CNNEE
    9:10 am HOW DATA AND CONTENT CONTINUE TO FUEL THE EVOLVING WORLD OF ADVERTISING

    MODERATOR:
    Guillermo Arduino
    CNN Anchor and Correspondent for Encuentro
    CNN en Español
    @arduinoCNN
    PANELISTS:
    Robin Garfield
    SVP, Research & Scheduling
    CNN
    @CNNEE
    Latoya Christian
    Managing Partner Marketing Strategy and Analytics
    GroupM
    @GroupMWorldwide ‏
    Belen Pamukoff
    Heineken Brand Director
    Tecate & Tecate Light
    @CervezaTecate
    10:10 am CREATING MEANINGFUL CONNECTIONS WITH AFFLUENT CONSUMERS

    Successful brand connections come from strong storytelling. Sotheby’s International Realty video-centric digital approach follows Millennials’ natural discovery behavior. Learn how the executive at the helm of the largest real estate luxury brand uses digital media to make meaningful connections with consumers through VR, augmented reality and more..

    John Passerini
    Global VP Interactive Marketing
    Sotheby's International Realty
    @sothebysrealty
    10:35 am CASE STUDY: A CONTENT DISRUPTOR

    Learn how a FinTech start-up markets to underbanked Hispanic business owners. An in-depth discussion on data based content strategies that derive e-commerce transactions.

    Marcelo Rodriguez
    CEO
    INQMC
    @inQmatic
    11:00 am DRIVING CONTENT WITH DATA AND AI

    Learn how global asset manager Oppenheimer Funds partners with the Washington Post to leverage data and ensures that native content is served within contextually relevant content

    Leonor Palao
    AVP
    Brand and Advertising
    Oppenheimer Fund
    @OppFunds ‏
    In conversation with Annie Granatstein
    Head of WP BrandStudio at
    The Washington Post
    @washingtonpost‏
    11:25 am CONTENIDO EN ESPANOL

    Key insights into Spanish-language content marketing in the Hispanic market.

    Juan Carlos Samper
    CEO
    WeAreContent
    @jcsamperp
    11:50 am CONTENT PREFERENCES OF SPANISH-SPEAKING CARIBBEAN CONSUMERS IN THE U.S.

    Puerto Rican, Dominicans and Cubans living in the U.S. mainland are a driving group within the Hispanic population amounting to more than 8 million consumers. Which are the content preferences and passion points of Caribbean Americans? How can brands best market to this critical part of the Hispanic population? Hear all the answers from the executive at the helm of the U.S. digital audience network born from the union of the two largest media groups in the Caribbean.

    Augusto Romano
    CEO
    DIGO Hispanic Media
    @AugustoRomano
    Interviewed by Edwina Morales
    Group Media Director Multicultural
    Horizon Media
    @edwinamorales
    12:15 pm CONCLUDING REMARKS
    What we learned today.
    12:20 pm NETWORKING
    Light snacks and drinks.
    12:50 pm ADJOURNMENT

     

PARTNERS


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For more information about this event and/or other Portada offerings, please contact Sales Coordinator Michelle Lopez at
michelle@portada-online.com



ATTENDEES INCLUDE


VENUE


HYATT-REGENCY-MIAMI510 W 42nd St. New York, NY 10036

CACHET BOUTIQUE NYC

CHR focuses on branding and managing lifestyle hotels, resorts and residences, restaurants and nightlife establishments. We provide hotel owners, developers and investors with a full range of capabilities that deepen customer relationships and create valuable, enduring brand equity.

The debut U.S. flagship property of Cachet Hospitality Group is an urban cultural oasis with 105 contemporary rooms and suites set amidst three discreet outdoor gardens. Our signature restaurant TREADWELL PARK, is a dining experience you don’t want to miss.

rom our sun-drenched outdoor spaces to our stylish restaurants, Cachet Boutique NYC is the ideal backdrop in the heart of New York City. With close proximity to Hudson Yards, the Javits Convention Center and Chelsea Art Gallery scene, our venues offer a variety of flexible spaces.

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