How Brand Disruptors are Unlocking the Opportunity - #PortadaNYData

Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and the way data and content are leveraged plays a pivotal role in determining ROI. At Portada’s Data & Content Marketing Forum we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies.

Take advantage of the Early-Bird rate. Offer expires on Friday March 22!

SPEAKERS

    • Guillermo Arduino

      CNN Anchor and Correspondent for Encuentro

      CNN en Español

      @arduinoCNN

      Guillermo Arduino

      CNN Anchor and Correspondent for Encuentro
      CNN en Español
      @arduinoCNN

      Guillermo
    • Marcos Baer

      President

      Portada

      @portada_online

      Marcos Baer

      President
      Portada
      @portada_online

      Marcos

      Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

    • LaToya Christian

      Managing Partner Marketing Strategy and Analytics

      GroupM

      @GroupMWorldwide ‏

      LaToya Christian

      Managing Partner Marketing Strategy and Analytics
      GroupM
      @GroupMWorldwide ‏

      LaToya

      Bio: (Via LinkedIn)

      Consummate Brand Development Manager, Senior Consumer Insight and Analytics Expert and Digital Marketing Strategist with 10+ years of experience creating and implementing brand strategies for high impact marketing campaigns for Fortune 500 companies (i.e., Target, Chevron, Google, AARP, Unilever, IKEA and NBCUniversal). Effectively manages strategic and tactical marketing functions (e.g., acquisition, retention) as well as qualitative and quantitative analytics. Responsible for the strategy, marketing and success of new client accounts for major corporations.

      Expert in project management, spearheading customer-facing digital and mobile branding efforts and managing teams of multi-channel marketing specialists, development partners, platform, and media partners...

    • Robin Garfield

      Senior Vice President of Research and Scheduling for CNN

      CNN

      @cnnee

      Robin Garfield

      Senior Vice President of Research and Scheduling for CNN
      CNN
      @cnnee

      Robin

      Robin Garfield is the Senior Vice President of Research and Scheduling for CNN. She is responsible for all consumer research and audience analytics for CNN Worldwide which includes CNN U.S., CNN Digital, HLN, as well as the domestic footprint of CNN International and CNN en Español.

    • Izzy Gonzalez

      Director Cross Platform Sales, US

      CNN en Español

      @cnnee

      Izzy Gonzalez

      Director Cross Platform Sales, US
      CNN en Español
      @cnnee

      Izzy

      Media professional with vast experience in linear, digital and social platforms.

    • Annie Granatstein

      Head of WP BrandStudio

      The Washington Post

      @washingtonpost

      Annie Granatstein

      Head of WP BrandStudio
      The Washington Post
      @washingtonpost

      Annie

      (via linkedin)
      Annie heads up The Washington Post’s in-house creative agency, WP BrandStudio (explore washingtonpost.com/wpbrandstudio), which she grew from a nascent line of business to an award-winning, content powerhouse. At the Studio, she shepherds inventive multimedia programs for hundreds of major brands, including Bank of America, JP Morgan Chase, Prudential, Paramount, FX, Canon, Allstate, AT&T, Dell, Samsung, Mercedes, Jaguar and Audi.

      In just the past three years, she has built the team out to 6x the revenue, staff and number of advertisers, garnering a slew industry accolades from leading organizations, including Webby, Digiday, OMMA, Pearl, FCS, min, MarCom and dotCOMM. She has also led talks at numerous industry events, ranging from SXSW to the IAB Leadership Summit.

      A true business/creative blend, Annie’s rich content background spans the gamut from content strategy and creation to copywriting and video production. She began her career in Hollywood, where she was an entertainment attorney and producer negotiating mega-deals for actors, directors, screenwriters and producers and developing feature films. She holds a JD from UCLA Law School, where she graduated #7 in her class and a B.A. from Johns Hopkins University where she was awarded Phi Beta Kappa.

    • Janet Grynberg

      Head of Content

      Portada

      @grynberg_janet

      Janet Grynberg

      Head of Content
      Portada
      @grynberg_janet

      Janet

      Janet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures.

    • Karina Masolova

      Contributor at Large

      Portada

      Karina Masolova

      Contributor at Large
      Portada

      Karina

      Business journalist and analyst on marketing, brands, and consumer behavior. Six years of expertise in writing for the consumer products licensing and advertising industries. Graduate of City College CUNY and Brooklyn Law School.

    • Edwina Morales

      Group Media Director Multicultural

      Horizon Media

      @edwinamorales

      Edwina Morales

      Group Media Director Multicultural
      Horizon Media
      @edwinamorales

      Edwina

      Bio: (Via LinkedIn)

      Integrated advertising and marketing professional – with 10 years experience - providing dedicated and personalized client support alongside repeated success managing multimillion-dollar accounts.

      Continuously taking an ownership role in building clients’ businesses, introducing fresh, new strategies and cross-channel marketing opportunities. Delivering media programs across all media channels (traditional, digital, native and custom) from concept through execution.

    • Belen Pamukoff

      Heineken, Brand Director

      Tecate & Tecate Light

      @CervezaTecate

      Belen Pamukoff

      Heineken, Brand Director
      Tecate & Tecate Light
      @CervezaTecate

      Belen
      (Via LinkedIn)
      Marketing-Strategy and Execution. Dynamic marketer with strong track record of building brands. Committed to people and teamwork. Lead and manage all consumer marketing communication, including digital. Develop annual planning process.Oversee outside agencies who focus on brand messaging, social media, public relations, media planning and all related reporting. Lead and manage the implementation of the Heineken global campaigns in the US in order to impact Brand health and sales performance. Oversee the development of the social media strategy and local implementation of the digital activations.
    • John Passerini

      Global VP Interactive Marketing

      Sotheby’s International Realty

      @johnpasserini

      John Passerini

      Global VP Interactive Marketing
      Sotheby’s International Realty
      @johnpasserini

      John

      John Passerini has been the Global VP of Interactive Marketing for the Sotheby’s International Realty brand since 2008. Passerini is responsible for strategizing, creating and managing all digital marketing solutions including the brand’s web and mobile platforms, search engine marketing efforts, social media, content management, analytics, video platform, virtual and augmented reality and property syndication. The initiatives and platforms developed by the digital marketing team are designed to create brand awareness and enhance business growth in markets around the globe connecting the real estate professional with the real estate consumer no matter where they are and on their preferred device.

    • Marcelo Rodriguez

      CEO Americas

      INQMC

      @inQmatic

      Marcelo Rodriguez

      CEO Americas
      INQMC
      @inQmatic

      Marcelo
      Marcelo Rodriguez works tirelessly to improve the quality of the Hispanic community by helping them understand financial literacy, gain access to capital, and networking opportunities. His bicultural background, engineering degree, and business-oriented thinking makes him an expert in digital transformation for Spanish speaking small businesses. He’s a sought-after lecturer and panelist who advises clients on how to apply big business processes and systems to gain a foothold in their respective industries. He has been instrumental in helping companies and organizations tackle Hispanic challenges in finance, healthcare, education, immigration, and politics.
    • Augusto Romano

      CEO

      DIGO Hispanic Media

      @AugustoRomano

      Augusto Romano

      CEO
      DIGO Hispanic Media
      @AugustoRomano

      Augusto

      Digital Media and Marketing executive with 20 years of experience in the field. Recognized for his business vision and leadership, as well as his extensive experience in the successful application of new business models and development of digital media companies and agencies. Always open to learning more and passionate about online marketing.

    • Juan Carlos Samper

      CEO

      We Are Content

      @jcsamperp

      Juan Carlos Samper

      CEO
      We Are Content
      @jcsamperp

      Juan Carlos

      Juan Carlos has worked in the last 19 years in the development of digital marketing in the Andean region, Central America and the Caribbean.

      He has founded 8 companies among which I NETWORK (now www.vix.com), NETBANGERS and now WE ARE CONTENT stand out. He is the founder of the IAB in Colombia (www.iabcolombia.com).

      He has been a professor, columnist, lecturer, member of boards of directors and jury of the main universities, magazines and digital events in the region.

      Today, Juan Carlos leads WeAreContent, the first self-managed content platform for the Hispanic market.

    • Leonor Palao

      AVP, Brand and Advertising

      Oppenheimer Funds

      Leonor Palao

      AVP, Brand and Advertising
      Oppenheimer Funds

      Leonor Palao

      Leonor Palao is responsible for the development and strategy of the firm’s advertising and branding. She transitioned to the client side at OppenheimerFunds 7.5 years ago to manage the development and execution of their media strategy and the creative assets tied to the firm’s brand and advertising efforts.  She meets with senior leaders and digs deep to discover stories that inspire not only the agencies but media partners to propose interesting and advantageous programming. Since her hire, she has led, driven and crafted the strategy of numerous award winning communication platforms that have disrupted the category and helped navigate the rebranding of OppenheimerFunds. Leonor received her B.S. in Management with a focus in Marketing and minors in International Business and Sociology from The Pennsylvania State University.  Most recently she received a Marketing Strategy Certificate from Cornell University. She’s a member of the Financial Communications Society and supports charities through the organizations’ works. Leonor was also recently recognized amongst the 2019 Gramercy Institute’s 20 Rising Stars in Financial Marketing.

AGENDA

  • Portada Data Marketing Forum
    8:15 am

    REGISTRATION OPENS

    Join us for a special breakfast panel courtesy of CNN en Español  

    WELCOME AND OVERVIEW

    Welcome by

    Izzy Gonzalez

    Director Cross Platform Sales, US

    CNN en Español

    @cnnee

    Marcos Baer

    President

    Portada

    @MarcosBaer

    Karina Masolova

    Contributor at Large

    Portada

    @portada_online

    9:10 am

    HOW DATA AND CONTENT CONTINUE TO FUEL THE EVOLVING WORLD OF ADVERTISING

    Moderator

    Guillermo Arduino

    CNN Anchor and Correspondent for Encuentro

    CNN en Español

    @arduinoCNN

    Robin Garfield

    Senior Vice President of Research and Scheduling for CNN

    CNN

    @cnnee‏

    LaToya Christian

    Managing Partner Marketing Strategy and Analytics

    GroupM

    @GroupMWorldwide ‏

    Belen Pamukoff

    Heineken, Brand Director

    Tecate & Tecate Light

    @CervezaTecate

    Additional panelists tba.

    10:10 am

    CREATING MEANINGFUL CONNECTIONS WITH AFFLUENT CONSUMERS:

    Successful brand connections come from strong storytelling. Sotheby’s International Realty video-centric digital approach follows Millennials’ natural discovery behavior. Learn how the executive at the helm of the largest real estate luxury brand uses digital media to make meaningful connections with consumers through VR, augmented reality and more...

    John Passerini

    Global VP Interactive Marketing

    Sotheby's International Realty

    @johnpasserini

    10:35 am

    CASE STUDY: A CONTENT DISRUPTOR

    Learn how a FinTech start-up markets to underbanked Hispanic business owners. An in-depth discussion on data based content strategies that derive e-commerce transactions.

    Marcelo Rodriguez

    CEO

    INQMC

    @inQmatic

    11:00 am

    DRIVING CONTENT WITH DATA AND AI

    Learn how global asset manager Oppenheimer Funds partners with the Washington Post to leverage data and ensures that native content is served within contextually relevant content served up by the Washington Post. Hear how brand and tech innovators answer questions about the role of AI, how brands who do not use first party data or a DMP can profit from a partnership with a publisher and more….

    Leonor Palao

    AVP, Brand and Advertising

    Oppenheimer Funds

    @OppFunds

    in conversation with

    Annie Granatstein

    Head of WP BrandStudio

    The Washington Post

    @washingtonpost ‏

    11:25 am

    CONTENIDO EN  ESPAÑOL

    Key Insights into Spanish-language content marketing in the United States

    Juan Carlos Samper

    CEO

    We Are Content

    @jcsamperp

    11:50 am

    CONTENT PREFERENCES OF SPANISH-SPEAKING CARIBBEAN CONSUMERS IN THE U.S.

    Puerto Rican, Dominicans and Cubans living in the U.S. mainland are a driving group within the Hispanic population amounting to more than 8 million consumers. Which are the content preferences and passion points of Caribbean Americans? How can brands best market to this critical part of the Hispanic population? Hear all the answers from the executive at the helm of the U.S. digital audience network born from the union of the two largest media groups in the Caribbean.

    Augusto Romano

    CEO

    DIGO Hispanic Media

    @AugustoRomano

    interviewed by

    Edwina Morales

    Group Media Director Multicultural

    Horizon Media

    @edwinamorales

    12:15 pm

    CONCLUDING REMARKS

    What we learned today.

    12:20 pm

    NETWORKING

    Light snacks and drinks.

    12:50 pm

    ADJOURNMENT

     

PARTNERS


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For more information about this event and/or other Portada offerings, please contact Sales Coordinator Michelle Lopez at
michelle@portada-online.com



VENUE


HYATT-REGENCY-MIAMI510 W 42nd St. New York, NY 10036

CACHET BOUTIQUE NYC

CHR focuses on branding and managing lifestyle hotels, resorts and residences, restaurants and nightlife establishments. We provide hotel owners, developers and investors with a full range of capabilities that deepen customer relationships and create valuable, enduring brand equity.

The debut U.S. flagship property of Cachet Hospitality Group is an urban cultural oasis with 105 contemporary rooms and suites set amidst three discreet outdoor gardens. Our signature restaurant TREADWELL PARK, is a dining experience you don’t want to miss.

rom our sun-drenched outdoor spaces to our stylish restaurants, Cachet Boutique NYC is the ideal backdrop in the heart of New York City. With close proximity to Hudson Yards, the Javits Convention Center and Chelsea Art Gallery scene, our venues offer a variety of flexible spaces.

Get your tickets!


TICKET TYPE (Click: show details+ for more info) PRICE QUANTITY
Full Access Ticket (Early Bird Rate Expires Friday March 22!) show details + $249.00 (USD)  

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