How Brand Disruptors are Unlocking the Opportunity - #PortadaNYData

Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and the way data and content are leveraged plays a pivotal role in determining ROI. At Portada’s Data & Content Marketing Forum we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies.

SPEAKERS

    • Juan Carlos Samper

      CEO

      We Are Content

      @jcsamperp

      Juan Carlos Samper

      CEO
      We Are Content
      @jcsamperp

      Juan Carlos

      Juan Carlos has worked in the last 19 years in the development of digital marketing in the Andean region, Central America and the Caribbean.

      He has founded 8 companies among which I NETWORK (now www.vix.com), NETBANGERS and now WE ARE CONTENT stand out. He is the founder of the IAB in Colombia (www.iabcolombia.com).

      He has been a professor, columnist, lecturer, member of boards of directors and jury of the main universities, magazines and digital events in the region.

      Today, Juan Carlos leads WeAreContent, the first self-managed content platform for the Hispanic market.

    • Kevin Thompson

      Chief Marketing Officer

      Sotheby's International Realty

      @sothebysrealty

      Kevin Thompson

      Chief Marketing Officer
      Sotheby's International Realty
      @sothebysrealty

      Kevin
      Kevin D. Thompson serves as Chief Marketing Officer for Sotheby’s International Realty Affiliates LLC. In this role, he is responsible for overseeing and implementing all marketing, interactive, digital, advertising, and public relations initiatives for the Sotheby’s International Realty brand.
      With an extensive background working with globally recognized luxury brands, Thompson’s focus and passion are centered on creating an unparalleled customer experience through exceptional marketing and brand management. His unique perspective contributes to innovative ideas for developing systems and campaigns that complement the Sotheby's International Realty brand vision.
      Prior to joining Sotheby’s International Realty Affiliates LLC, Thompson was vice president of marketing and customer experience for Simon Property Group, a global leader in retail real estate ownership, management and development. He has also held senior positions within globally recognized brands, most recently at Barney’s New York and Gucci. Thompson’s well-rounded executive leadership experience spans across an array of specialties including marketing, management, project development, operations, training, and sales forecasting, in a variety of industries, such as, luxury fashion, real estate andpublic institutions.
      An active speaker at events, Thompson has delivered keynote addresses, hosted executive roundtable discussions and has been asked to lead discussions at national and international marketing conferences on a variety of topics; his core focus being the evolution of brands, their role in influencing consumer behavior and the power of brands to change the world for the better.
      Thompson is a Co-founder of Ruiru Rising, a not-for-profit organization that funds higher education programs for at-risk youth in rural Kenya. A native of Canada, Thompson is a graduate of the University of Guelph in Ontario and holds a graduate degree from Simon Fraser University. He currently resides in New York State.

AGENDA

  • 10:00 am

    REGISTRATION OPENS

    10:10 am

    WELCOME AND OVERVIEW

    10:20 am

    CREATING MEANINGFUL CONNECTIONS WITH AFFLUENT CONSUMERS:

    Successful brand connections come from strong storytelling. Sotheby’s video-centric digital approach follows Millennials’ natural discovery behavior. Learn how the executive at the helm of the largest real estate luxury brand uses digital media to make meaningful connections with consumers through VR, augmented reality and more...

    Kevin Thompson

    Chief Marketing Officer

    Sotheby's International Realty

    @sothebysrealty

    10:45 am

    CASE STUDY: A content disruptor

    How a fast-growing e-commerce business uses content to its advantage.

    11:10 am

    AI AND CONTENT

    How Artificial Intelligence can inform and manage a content strategy targeting multicultural consumers.

    11:35 am

    HOW TO DRIVE CONTENT WITH DATA

    A data scientist explains how to look at data generated by consumer interactions with content.

    12:00 pm

    CONTENIDO EN  ESPAÑOL

    Key Insights into Spanish-language content marketing in the United States

    Juan Carlos Samper

    CEO

    We Are Content

    @jcsamperp

    In conversation with tbd

    12:50 pm

    CONCLUDING REMARKS

    12:55 pm

    NETWORKING

    Light snacks and drinks.

    1:20 pm

    ADJOURNMENT

     

PARTNERS


Become a Premium Partner


For more information about this event and/or other Portada offerings, please contact Sales Coordinator Michelle Lopez at
michelle@portada-online.com



VENUE


SOON

Get your tickets!


TICKET TYPE (Click: show details+ for more info) PRICE QUANTITY
All sessions access show details + $249.00 (USD)  

47051

Past Events & Speakers


Leave a comment