• Perry Ellis International – La Comunidad
Perry Ellis International announced the appointment of La Comunidad, a global independent advertising agency, as its new full-service agency of record for Original Penguin by Munsingwear after a review amongst other digital agencies. Read full article Perry Ellis International Appoints La Comunidad as Full-Service Agency of Record.
• Susan G. Komen – Bromley Communications
Bromley Communications was selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. Read full article Susan G. Komen Selects Bromley to Lead First Ever National Hispanic Marketing Initiatives.
• Cine Las Americas – Latin Works
Austin, TX-based LatinWorks this weekend launched the television portion of its multi-media campaign to pitch the 2011 edition of Cine Las Américas. The campaign also includes radio, online and print media. For more detailed information read tomorrow’s Best Practices-Marketing to Hispanics Regular Feature.
AT&T* announced the launch of a new Spanish-language advertising campaign featuring Latin GRAMMY and GRAMMY(R) award winning artist, Natalia Jimenez, to showcase the power of staying connected. The high-energy TV spot features a performance by Jimenez — so close and clear that everyone gathers around to join in the experience created by her music — while at the same time it highlights the power of staying connected to the information, content and services that customers want through AT&T's latest High Speed Internet offerings. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer. The ad, created for AT&T by Dieste and directed by GRAMMY(R) Award-winning producer and songwriter Emilio Estefan, showcases Natalia's debut single, "Por Ser Tu Mujer.”
• Iowa Credit Union League- Veridian Credit Union -Bankers Trust
Iowa Credit Unions and banks are targeting the States more than 150,000 Latinos, the Des Moines Register reports. Credit Union Veridian sponsors the 37-team International Soccer League, which is largely Hispanic. Bankers Trust, the state's largest Iowa-chartered bank, launched an initiative a year ago to attract Hispanic business and has doubled its goals for new accounts, said Alex Orozco, a Bankers Trust vice president who's heading the initiative.
• State Farm.
State Farm launched State Farm Latino, a new social networking page for Latinos on Facebook "Due to the increasing number of Latinos who use Facebook on a daily basis, we have created an online meeting point where all U.S. Hispanics who are fans of State Farm can share or express their ideas and opinions, become informed or just spend a pleasant time with us, in the language of their choice," said Tim Van Hoof, State Farm director of marketing.
To inaugurate the launch of State Farm Latino, State Farm will invite Facebook users to converse about the nominees, presenters, and performers leading up to the Latin Billboard Awards on April 28th. This site will also encourage music fans to visit Telemundo.com where one can register to win a trip and tickets to attend the Latin Billboard Awards show in Miami, FL.
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