A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
- AXA Seguros and Ting – Mexico
Leo Burnett Mexico announced it has won two new accounts, AXA Seguros and Ting (from Sanofi-Aventis) Leo Burnett Mexico also manages the accounts of P&G, Kellogg’s, Philip Morris, Grupo Modelo, Chrysler and Mars.
- GlaxoSmithKline – Global
GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated 100 million Aquafresh global advertising account.
- Ernst & Young – Global
Ernst & Young has called media agencies for a pitch for its global media planning and buying requirements. Ernst & Young has previously worked with agencies on a project basis and often does much of its buying in-house.
- Coca Cola – Global
Coca-Cola has outlined a plan to re-invest up to $400m of operational cost savings into brand-building initiatives over a period of four years. The company is calling the initiative its 'Productivity And Reinvestment' programme.
- Pepsi – Global
The global drinks and snacks brand announced an investment of between $500 million and $600 million in 2012 in advertising and marketing support. It mirrors a similar announced by Coca-Cola, which recently announced it was to re-invest up to $400 million in brand-building initiatives
Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans
An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.
Search fields include:
Name
Company
Job -Title
Address
City
E-mail
Accounts under management
Phone
Other Comments
Methodology:
Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc…
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.
Price:
Annual Subscription: $649 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.
Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41.
