Pizza Patron will roll out three new advertising campaigns that will reinforce the brand's commitment to its Hispanic roots and honor the positive force of change immigrants bring to communities throughout America. The first campaign is slated for late April and will celebrate the language that unifies most Hispanics. The second campaign, scheduled for a July 4th launch, will honor the history of American immigration. The final campaign in October will promote community action and will feature Mexican pesos, putting a Latin twist on the company's annual fundraising efforts for St. Jude Children's Research Hospital. A spokeswoman for Pizza Patron tells Portada that the campaigns will be grassroots oriented and include doorhangers.
In January 2007, Pizza Patron launched Pizza por Pesos(R) announcing that it would accept Mexican pesos at all of its U.S. locations. When company executives received threats over the program, Pizza Patron was catapulted into the international news spotlight. Today, every Pizza Patron location across the U.S. continues to gladly accept Mexican pesos (bills only) as a method of payment. Five years after Pizza por Pesos(R) our brand focus remains laser sharp," said Gamm. "With these new campaigns, we want to send a message to our core customers that we are here for them, and we are here to stay."
Pizza Patron is headquartered in Dallas and celebrated the opening of its 100th restaurant in 2011 with locations in seven states and 85 more under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.
