Young & Rubicam and Movistar launched last month a new multi media campaign to promote the new regulation in the country about the number portability, in which each user can choose the company that provides the mobile service without changing their phone number.
The new campaign is called “Incorporaciones” and features the benefits of joining Comunidad Movistar.
The campaign includes a TV Spot, produced by Primo and directed by Santi Elías and Nico&Martín. The video is also online and Movistar has also created a new section at its web site to answer question about the new regulation.
[youtube https://www.youtube.com/watch?v=dtVtCjREhTM&w=350&h=208]
The TV spot is based on the basket “star game” presentation and includes as its soundtrack “Jump around” (Cypress Hill – House Of Pain).
