Travel Marketing

Trump does not Scare American Tourists who want to Travel to Mexico

What:  Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]


WHO IS IN CHARGE? A look at the “New Marriott’s” Brand Marketers

Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International henceforth. The Starwood name will, therefore, cease to exist. Let’s look at who the hospitality behemoth’s key brand marketers and main agency relationships are. (Based on information in Portada’s Interactive Databases of Marketers).


RANKING: The 10 Most Visited Travel Sites by Latin American Users

What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.


Havas to Launch LuxHub in Latin America (INTERVIEW with Tammy Smulders, Global MD)

LuxHub, the centre of excellence within Havas that focuses on fashion, luxury and premium lifestyle, is expanding to Latin America. The LuxHub will be based in Buenos Aires, Argentina and have offices also in Mexico City and São Paulo. Tammy Smulders, Global Managing Director of Havas LuxHub based in London, UK, speaks with Portada about current challenges in luxury goods […]


Luxury Ads to Grow 3%: Strong In-house Native, Print Dominates “High Luxury”

Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.


TRAVEL ROUND-UP: Skyscanner, Sabre, ASUR, and More…

A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. U.S./U.S.-HISPANIC MARKET A recent AAA survey has shown that more than one-third of Americans (35%) are planning on taking a vacation involving two or […]


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Scout’s Michael Neuman on Why He’s Bullish on MLS

Scout’s Michael Neuman on Why He’s Bullish on MLS

Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.


CHANGING PLACES: Nicole Cordero, Andy Amendola, Marcus Fisher…

CHANGING PLACES: Nicole Cordero, Andy Amendola, Marcus Fisher…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


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