We kick off the series with Leandro Santoro, Commercial Director at Psicofxp.com, one of the largest social networks for content, offering a comprehensive platform for sharing information and multimedia content. Molina tells us how the company manages its advertising and ad campaigns, and outlines its goals and objectives for this year.
We kick off the series with Leandro Santoro, Commercial Director at Psicofxp.com, one of the largest social networks for content, offering a comprehensive platform for sharing information and multimedia content. Molina tells us how the company manages its advertising and ad campaigns, and outlines its goals and objectives for this year.
Following is a preview of Joe Kutchera’s forthcoming book “Latino Link: Building brands online with Hispanic communities and content” – from Paramount Books coming out this September.
Following is a preview of Joe Kutchera’s forthcoming book “Latino Link: Building brands online with Hispanic communities and content” – from Paramount Books coming out this September.
Following is a preview of Joe Kutchera’s forthcoming book “Latino Link: Building brands online with Hispanic communities and content” – from Paramount Books coming out this September.
When José Luis Nazar immigrated to the United States from Chile, he saw firsthand the difficulties involved in learning English and recognized the need for a product that would help Hispanics learn at home in an unpressured, convenient manner. In 1974…
Reader's Digest Association, Inc. (RDA) recently launched Allrecipes.com.mx, a new Spanish language version of its Allrecipes.com site targeted to the Mexican community.
…The Story of an Abandoned Blog
Today, in Content for Latin World, Portada interviews Alejandro Nieto, Vice-President of Programming for Union Radio. Union Radio is a holding company that owns more than one thousand radio stations in Latin America.
Today, in Content for Latin World, Portada interviews Alejandro Nieto, Vice-President of Programming for Union Radio. Union Radio is a holding company that owns more than one thousand radio stations in Latin America.
Earlier this year, Spanish newspaper El Mundo launched a digital edition oriented to the Americas (the U.S. Hispanic and Latin American markets).
Few weeks ago, we looked at BBC Mundo content offerings, the site in Spanish of BBC. Today we looked into Vanidades, one of the most popular Televisa´s magazine.
The following is a preview to the Joe Kutchera´s forthcoming book – Latino Link: Communities and Content Online – from Paramount Books.
The following is a preview to the Joe Kutchera´s forthcoming book – Latino Link: Communities and Content Online – from Paramount Books.
Last week we looked at one of the mayor news agencies with worldwide presence, Agencia Efe. Today, the fourth chapter of our series about how major companies target Latin audiences: BBC Mundo, the site in Spanish of BBC.
Last week we looked at Union Radio’s global content offerings. It was the first chapter in our editorial series about the way major media companies target Latin audiences worldwide.
Spanish-speaking audiences are an important and growing segment of the media industry, and especially of online media. When media executives view online user statistics…
Spanish-speaking audiences are an important and growing segment of the media industry, and especially of online media. When media executives view online user statistics…
This is an excerpt from Joe Kutchera's upcoming book: The Spanish Net: How to reach and segment the 136 million Spanish-speakers online; to be published by Paramount.
This is an excerpt from Joe Kutchera's upcoming book about the Spanish-language Internet to be published by Paramount Books. Scott Heiferman, now famous for starting