Few weeks ago, we looked at BBC Mundo content offerings, the site in Spanish of BBC. Today we looked into Vanidades, one of the most popular Televisa´s magazine.
Vanidades magazine was founded in Cuba in the 1930s, before transferring its operations to Miami in the 1960s in the wake of the Cuban revolution. Vanidades has been published by Televisa Publishing, a unit of Televisa, the largest media company in the Spanish-speaking world, since 1961, and has headquarters in both Mexico and the U.S.
In fact, this year Vanidades is celebrating its 50th anniversary year celebration. It will be creating a 250 page collectable special issue focusing on Vanidades' most covered categories over the last 5 decades: supermodels, gastronomy, fashion, beauty, travel destinations, fragrances, music, and Hollywood celebrities.
The biweekly magazine covers international trends and local market news, with articles combining information on fashion, beauty, decorating, cooking, travel and lifestyle.
In recent years, Vanidades has added new sections such as Dicen los expertos (Experts Corner), in which readers can get experts’ opinions on topics relevant to women; Vanidades & Co., which offers new articles to readers with home delivery; and Consejos del editor (Tips from the Publisher), which offers readers tips on fashion and other current topics.
The magazine is present in Europe, the U.S. and Latin America, and has correspondents around the world, including major fashion centers such as Paris, Milan and New York.
Vanidades focuses its advertising according to the needs of each specific market, handling it out of local offices in each region it operates in.
Mariana Toledo, marketing manager at Televisa Publishing and Digital in Miami tells Portada that on a regional level (including Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela), Vanidades has 2,174,000 readers per issue, according to TGI data.
Readers can visit the magazine’s web site Vanidades.com to access the content online.