Last week we looked at Union Radio’s global content offerings. It was the first chapter in our editorial series about the way major media companies target Latin audiences worldwide. Today Portada’s editorial team looks into another global Latin media company: Gossip magazine Hola, which has expanded its digital offerings.
HOLA is a Spanish weekly magazine with a history of more than 50 years, offering news and pictures from the world of celebrities and show business. The magazine publishes several local editions in Europe, such as HOLA in Spain, HELLO in the UK, and has operations in 10 other countries.
In Latin America and the Caribbean, HOLA is present in Argentina, Brazil, Colombia, Costa Rica, Chile, Dominican Republic, Ecuador, United States, Guatemala, Mexico, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela (see table below).
Gossip for the Latin World
Source: Hola, 2009
In the United States, the magazine distributes both HELLO to the Anglo market and HOLA in Spanish, with an average weekly circulation of 12,837 copies and 19,816 copies, respectively.
Its online edition, www.hola.com, has an estimated 1.2 million unique users in Latin America and 473,000 in the U.S. Hispanic market.
Overall, Hola.com had 2,463,950 unique users for the month of September 2009.
Hola has separate website editions for www.hellomagazine.com and HOLA Mexico (www.mx.hola.com), which have their own separate advertising departments.