@Latin Content Marketing: Can Journalists and Brands Get Along?
A midmorning panel at the Latin Content Marketing Forum included two journalists and a marketer (Ford) who came together to talk about the role of
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A midmorning panel at the Latin Content Marketing Forum included two journalists and a marketer (Ford) who came together to talk about the role of
There were many news last week at the NewFronts, the weeklong series of presentations from digital content powerhouses in New York City. The focus on Spanish-speaking
Nick Denton, founder and owner of Gawker Media, the publisher of popular sites including Gizmodo, has very interesting views about the digital advertising and media
Programmatic digital media buying, or computerized trading of digital advertising, is advancing at a very rapid pace in the U.S. digital media market. Is it
Top-tier U.S. media also have strong brand equity outside the U.S. Their audiences, both in the U.S. and internationally, are the dream of many marketers:
..Integrating Print and Digital Media Let’s not forget that Latinos also still read newspapers, magazines and mail, and avidly surf the Internet. Technological innovations are
“Can you save the information on a cederrón (CD-ROM)? In a moment, I’m doing zapeo (zapping). Okay, I’ll do it while I eat a sándwich“.
BuscaPé is a product and pricing comparison site targeting the Latin world. At the same time BuscaPé is an important digital advertiser Mariela Sandroni (photo), Marketing Manager for BuscaPé Latin America, tells Portada that the site devotes 55% of its budget to advertising campaigns on search engines and social networks. Yet the 93% of the sites traffic is organic.
BuscaPé is a product and pricing comparison site targeting the Latin world. At the same time BuscaPé is an important digital advertiser Mariela Sandroni (photo), Marketing Manager for BuscaPé Latin America, tells Portada that the site devotes 55% of its budget to advertising campaigns on search engines and social networks. Yet the 93% of the sites traffic is organic.
BuscaPé is a product and pricing comparison site targeting the Latin world. At the same time BuscaPé is an important digital advertiser Mariela Sandroni (photo), Marketing Manager for BuscaPé Latin America, tells Portada that the site devotes 55% of its budget to advertising campaigns on search engines and social networks. Yet the 93% of the sites traffic is organic.
BuscaPé is a product and pricing comparison site targeting the Latin world. At the same time BuscaPé is an important digital advertiser Mariela Sandroni (photo),
Techcrunch has recently ranked Mexico as one of the top investment destinations for tech companies, highlighting its proximity to Silicon Valley (only a short flight away), its economic growth (40% faster than Brazil), and its status as one of the 14 largest economies in the world.
For today’s Latin Interactive World feature, we interviewed Celeste North, General Director and CoFounder of Nuflick, a Mexican startup that distributes films online.
With over 250,000 users, 1.5 million page views per month, and a structure that is 100% social, Kiwi Limón has established itself as the market leader in online recipes in Mexico.
Gigigo Group is a Spanish holding company that offers mobile products and services, with offices in Spain as well as Korea and the Philippines to serve the Asian market. The company has recently expanded its operations to Latin America and opened a new office in Mexico.
Gigigo Group is a Spanish holding company that offers mobile products and services, with offices in Spain as well as Korea and the Philippines to serve the Asian market. The company has recently expanded its operations to Latin America and opened a new office in Mexico.
Portada interviewed Gaston Bercún, founder of Hunt Mobile Ads, a mobile advertising network that operates in 22 countries in Latin America.
Portada interviewed Gaston Bercún, founder of Hunt Mobile Ads, a mobile advertising network that operates in 22 countries in Latin America.
Portada interviewed Gaston Bercún, founder of Hunt Mobile Ads, a mobile advertising network that operates in 22 countries in Latin America.
Sony Pictures Television (STP) launched in late March its multiplatform entertainment network Crackle in Brazil. According to Sony, Crackle is the “first online network to offer ad-supported, free full-length movies and television series in the region.”