Sounding Off: E. Fonseca “5 Things to do to Embrace Social Media in the U.S. Hispanic market”
Engel Fonseca examines the use of the digital media among U.S. Hispanic marketing executives.
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Engel Fonseca examines the use of the digital media among U.S. Hispanic marketing executives.
Latinos and Latinos are taking to social media “como zapatero a su zapato”, as a natural instinct.
Commitment, Competency, Capabilities and Compensation
I just finished a two hour marathon of CBS’ fantastic program “Undercover Boss” and felt compelled to rush into my home office to pen this entry. The last installment this evening depicted a senior level Subway executive working under cover in the field with local franchise managers and workers. All I can say is, Subway should have hired a consultant to help socialize the meaning of this endeavour.
According to The Florida State University Center for Hispanic Marketing Communication and DMS Insights Multicultural Marketing, Hispanics are digital pioneers in having blogs and personal websites.
If you were a shark and I dropped you out of an airplane and into the Pacific Ocean…
Internet access is rapidly expanding its reach in Latin America, providing more opportunities and a better economic future for many.
Watching events unfold over the past few months around the Middle East has forced me to marvel yet again at the global paradigm shift that has been ignited by the evolution of communication technologies.
“Social” is the biggest buzz word in media today. Everyone talks about it, but few know about the largest driving factor of social media: Gaming.
Direct marketing is a love/hate relationship. It is the stair master of advertising. You love to hate it, but it is so good for you
Here are the most important points of the 2010 Census Results and their dramatic impact termed the “transformational decade”, and their many businesses implications today.
Conventional media strategy typically believes that television followed by radio is the best way to take your message to market because of their high audience reach. Newspapers are rarely mentioned…
When it comes to conveying the importance and relevance of the Hispanic market to businesses, the information that is usually highlighted is all about the percentage…
The Spanish language is considered to be the fourth most spoken language after English, Hindustani and Chinese. The ability to speak numerous languages could be an advantage in landing a job or trying to start your own business.
In the first decade of this millennium, there was something in Miami called a pan-regional media market. This market included creative agencies, media agencies, clients, publishers, brokers, media representatives and some technology players.
In the first decade of this millennium, there was something in Miami called a pan-regional media market. This market included creative agencies, media agencies, clients, publishers, brokers, media representatives and some technology players.
In the first decade of this millennium, there was something in Miami called a pan-regional media market. This market included creative agencies, media agencies, clients, publishers, brokers, media representatives and some technology players.
Almost Half of the Hispanics in this All-Important Market Live in NJ
The now-famous Wall Street Journal article about Yale Law professor Amy Chua and her book, Battle Hymn of the Tiger Mother generated more than 5,700 comments on the Journal's website, more than any other article in the history of WSJ.com. The firestorm of commentary surrounding her strict mothering technique covered the gamut and included comparisons to the cultural influence on motherhood from a wide variety of ethnicities. One voice, however, was missing: The Latina mom.
Does the number 569 million sound like a lot to you? This is the population of Latin America. How about the 46.9 million Hispanics living in the United States? Hispanics already comprise the largest U.S. minority. If you want to attract the increasing purchasing power of the Hispanic consumer, learn more about the culture. Here's a good start.