We are now close to what seems to be a new inflection point, where the wealth of connected people, and the abundance of business opportunities will surprise the ones who dare to care about Latin America’s Data arouse.
Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.
SOUNDING OFF-Ernest Riba: “The Top 5 Brands That Lead the Global Ranking Today are Technology Brands”
In the below Sounding Off-Thought Leadership article, Ernest Riba, Head of Business & Product Development at Havas Media Group Argentina explains that technological brands lead in all global brand valuation models and that the success of these emerging brands is different to the one achieved by traditional mass consumer brands which typically relied on high ad investment.
One way in which a company can stand out from the competition is through an excellent marketing strategy that not only attracts, but also retains customers. So what are some key parts of an excellent marketing strategy?
Miami is getting its feet wet into this multibillion-dollar industry, with a new eSport team.
Latinas (Latin American women) wash their hair because they want to look good, confident and attractive just like any other woman in the market. However, and in order to get to such stage, they have to purchase products that allow them to meet such expectations.
SOUNDING OFF: Mario X. Carrasco-ThinkNow Research “Bicultural Hispanics are More Brand Loyal Than Less Acculturated & Acculturated Hispanic Counterparts”
Mario X. Carrasco, Co-Founder & Principal of ThinkNow Research speaks on ThinkNow Affinity™ Brand Loyalty Study and how it suggests a shift in consumer behavior.
SOUNDING OFF: Cristian Figoli – Is Facebook’s Video Measurement Flaw what the Digital Industry Needed?
Back in September, the WSJ reported in an article that Facebook admitted to overestimating the average viewing time for video on its ad platform (WSJ article link). This was not a surprise as many in the industry suspected this was the case. But the WSJ created immediate reaction across major media firms and advertisers.
Marketing and strategy professional Daniel Villarroel talks about the differences between “multicultural marketing” and what today is known as “demographic targeting.”
Martha Montoya, Publisher award winner at El Mundo Newspaper & Creator of Los Kitos.
It seems that content marketing is on every marketer’s radar now, and for brands looking to reach the US Hispanic audience, the landscape is getting more and more competitive each day. George Levy, Director of Corporate Partnerships for Impactly, suggests 3 guideposts every market should follow: For starters, let’s go over the three main reasons why […]
Today more and more industries are trying to find out how to market to the Spanish speaking consumer. But it is not always an easy transition to enter into a new market and a lot of ways.Zeph Snapp, Altura Interactive and Altura Auto founder, suggests some tips to sell more to the Spanish speaking market.
Show Them The Facts
With nearly 13% of US citizens speaking spanish at home this is a huge opportunity for most businesses.
Help business owners realize the huge opportunities that are in the growing Spanish speaking market.
For example in the car dealer niche Hispanic auto sales grew by 15%, where as the auto industry as a whole only increased by 5.9%. Because of this car dealers are putting a lot of attention into marketing more to Spanish speakers.
Help Them Hire A Spanish Speaking Staff
Once the business is dedicated to focusing on the Spanish speaking market the next problem they run into is hiring the right staff.
You can help by creating checklists and guides that they can use to hire and train their employees.
For example, we created a list of tips to help auto dealers to sell cars to hispanics.
Make Sure They Have A Dedicated Phone & Email Address
Once they hire the right employees to work with Spanish speaking customers.
We recommend that the business set up a separate phone line and email for Spanish speakers. This helps the customer feel comfortable and important when engaging with the company.
Create A Website For Spanish Speakers
Don’t let a browser or robot “auto-translate” your website for you. This can cause a lot of confusion and turn potential clients away from the business.
To help them understand the feeling you can show them a few signs of people misusing English and they get the idea.
We can expect to see a lot more investment in marketing to Spanish speakers in 2016 and beyond.
Ismalis Mendoza, Principal Consultant for Maldonado Interactive Consultants reflects in the below Thought Leadership column on why a professional career has to be nurtured like an important relationship. Mendoza tells readers to ask themselves four key questions to know if they are at the right place in their careers.
Lee Vann is the founder and CEO of hispanic digital agency Captura Group
Patrizio Zanatta, Managing Director, Latin America at Rubicon Project.
Last week Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research analyzed ways through which marketers can leverage their presence in Twitter and Snapchat. In the below article, Diaz-Asper takes a look at YouTube and Instagram and the role they’ll play in reaching Hispanic audiences in 2015. YouTube: Video is king! YouTube has become, […]
Sounding Off: Julie Diaz-Asper “2015 Hispanic Social Media Marketing Update: Going beyond Facebook “
In the first of two Thought Leadership Articles, Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research, explores the dynamic development of Social Media properties and how marketers should best take advantage of them. Today she looks at Twitter and Snapchat. A new generation of highly social and mobile users has been reinventing the […]
Sounding Off: David Santana “Lost In Translation: Better Serving Hispanics with Relevant Digital Content”
As cultural trends shift, so too do the devices and means of getting a message broadcast in the most effective channels, says David Santana Art Director at Deep Focus, a company that defines itself as a “Modern Global Marketing Agency”.
Research: How effective was Macy’s, JC Penney’s, Walmart’s and Target’s Hispanic TV spend over the Holidays?
Sean Muller, CEO of TV advertising analytics provider iSpotTV writes the below exclusive column on how major retailers targeted the Hispanic population over TV during the Holiday period and the impact it had on social media activity related to the airings. As the Hispanic market continues to grow, big brands have been catching on. And, this season’s holiday and […]
Lee Vann is the founder and CEO of hispanic digital agency Captura Group. Recently Portada asked a question that has been on the minds of content marketers everywhere: Will marketer owned media stretch consumer trust to a breaking point? The specific case examined was of Kellogg’s Días Grandiosos, noting that for the first time in its seven-year history, […]