#Portada16

#Portada16: Coverage and Pics!

The Hispanic Sports Marketing Forum and 10th Annual Hispanic Advertising and Media Conference were co-produced with MediaPost and succesfully held on September 14 & 15 at Yotel, NYC. The complete coverage in links below: Hispanic Sports Marketing Forum: #Portada16 Sports Marketing Forum: Five Myths About E-Sports #Portada16: Marketers Talk About The Challenges of Reaching Soccer Fans How Brands Can […]


#Portada16 Top Marketer Award: Jose Silva, Patricia Diaz, Xavier Turpin, Felix Palau…? Vote by Wednesday!

Excellent marketers, many of them practising the total market approach, are candidates for the Top Marketer to Hispanic Audiences Award presented by presented by d’expósito & Partners. Check out the candidates below and make sure to vote by this Wednesday August 31! TOP MARKETER TO HISPANIC AUDIENCES presented by d’expósito & Partners • José Vélez-Silva, VP […]


#Portada16: GroupM, Macy’s, Sprint, Dunkin’ and Rooms To Go to Judge Total Market and Innovation Awards

Gonzalo del Fa, president GroupM, Multicultural, Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go, Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s, Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands and Kymber Umana, Hispanic Marketing Manager, Sprint will be the judges of the Multicultural Marketing and Digital Innovation Awards to be announced during the […]


#Portada16: More Impressive Additions to Speaker Lineup, Early Bird Expires Wednesday!

Stephanie Shannon, Culture and Segment Strategist, Verizon, Nelson Peña, Vice President Global Foods, Nestlé, Sandra Howard, AVP-Advertising, AT&T  and Javier Delgado Granados, Group Director Multicultural, Coca Cola are the latest additions to our 10th Annual Hispanic Advertising and Media Conference, NYC, Sept. 15, preceded by the Hispanic Sports Marketing Forum on Sept. 14. As ‘multicultural becomes the new mainstream, MediaPost […]


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Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.