#Portada16

#Portada16: Coverage and Pics!

The Hispanic Sports Marketing Forum and 10th Annual Hispanic Advertising and Media Conference were co-produced with MediaPost and succesfully held on September 14 & 15 at Yotel, NYC. The complete coverage in links below: Hispanic Sports Marketing Forum: #Portada16 Sports Marketing Forum: Five Myths About E-Sports #Portada16: Marketers Talk About The Challenges of Reaching Soccer Fans How Brands Can […]


#Portada16 Top Marketer Award: Jose Silva, Patricia Diaz, Xavier Turpin, Felix Palau…? Vote by Wednesday!

Excellent marketers, many of them practising the total market approach, are candidates for the Top Marketer to Hispanic Audiences Award presented by presented by d’expósito & Partners. Check out the candidates below and make sure to vote by this Wednesday August 31! TOP MARKETER TO HISPANIC AUDIENCES presented by d’expósito & Partners • José Vélez-Silva, VP […]


#Portada16: GroupM, Macy’s, Sprint, Dunkin’ and Rooms To Go to Judge Total Market and Innovation Awards

Gonzalo del Fa, president GroupM, Multicultural, Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go, Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s, Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands and Kymber Umana, Hispanic Marketing Manager, Sprint will be the judges of the Multicultural Marketing and Digital Innovation Awards to be announced during the […]


#Portada16: More Impressive Additions to Speaker Lineup, Early Bird Expires Wednesday!

Stephanie Shannon, Culture and Segment Strategist, Verizon, Nelson Peña, Vice President Global Foods, Nestlé, Sandra Howard, AVP-Advertising, AT&T  and Javier Delgado Granados, Group Director Multicultural, Coca Cola are the latest additions to our 10th Annual Hispanic Advertising and Media Conference, NYC, Sept. 15, preceded by the Hispanic Sports Marketing Forum on Sept. 14. As ‘multicultural becomes the new mainstream, MediaPost […]


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FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.