#Portada16

#Portada16: Coverage and Pics!

The Hispanic Sports Marketing Forum and 10th Annual Hispanic Advertising and Media Conference were co-produced with MediaPost and succesfully held on September 14 & 15 at Yotel, NYC. The complete coverage in links below: Hispanic Sports Marketing Forum: #Portada16 Sports Marketing Forum: Five Myths About E-Sports #Portada16: Marketers Talk About The Challenges of Reaching Soccer Fans How Brands Can […]


#Portada16 Top Marketer Award: Jose Silva, Patricia Diaz, Xavier Turpin, Felix Palau…? Vote by Wednesday!

Excellent marketers, many of them practising the total market approach, are candidates for the Top Marketer to Hispanic Audiences Award presented by presented by d’expósito & Partners. Check out the candidates below and make sure to vote by this Wednesday August 31! TOP MARKETER TO HISPANIC AUDIENCES presented by d’expósito & Partners • José Vélez-Silva, VP […]


#Portada16: GroupM, Macy’s, Sprint, Dunkin’ and Rooms To Go to Judge Total Market and Innovation Awards

Gonzalo del Fa, president GroupM, Multicultural, Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go, Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s, Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands and Kymber Umana, Hispanic Marketing Manager, Sprint will be the judges of the Multicultural Marketing and Digital Innovation Awards to be announced during the […]


#Portada16: More Impressive Additions to Speaker Lineup, Early Bird Expires Wednesday!

Stephanie Shannon, Culture and Segment Strategist, Verizon, Nelson Peña, Vice President Global Foods, Nestlé, Sandra Howard, AVP-Advertising, AT&T  and Javier Delgado Granados, Group Director Multicultural, Coca Cola are the latest additions to our 10th Annual Hispanic Advertising and Media Conference, NYC, Sept. 15, preceded by the Hispanic Sports Marketing Forum on Sept. 14. As ‘multicultural becomes the new mainstream, MediaPost […]


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Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

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We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.