One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel “Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.
Portada’s 2016 Hispanic Sports Marketing Forum was held at Yotel, NYC, this was the first day of #Portada16.
Camilo Durana, VP Property and Commercial at MLS, explained how important it is connecting with their fans and how they do it, during Portada’s Hispanic Sports Marketing Forum.
tuart Lipson, Executive Director of the E-Sports Advertising Bureau, Josh Spiegelman, Managing Director at Mindshare Spotlight Mindshare NA, and Andrew Benfer, Director of Brand Partnerships at Whistle Sports talked about how E-Sports work and the myths that surround them.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Check out more than 50 nominees in 11 different categories. Start voting! Winners to be announced at #Portada16 in New York City on Sept. 14/15. Vote for your favorite candidates!