James M. McNamara, Chairman of Panamax Films and Pantelion Films, will be a keynote speaker at AHAA’s Annual Conference next week. Portada interviewed Mc Namara ahead of this speaking engagement to ask him about the evolution of the marketplace, motion picture marketing, TV Everywhere, SVOD and more…
Should you run your social media marketing in Spanish or English? It depends on many things, from age to acculturation level to medium to context. It’s not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are.
Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some Hispanic heritage, that jumps to 30 percent. While MLB has long reached out to Latinos, Opening Day 2015 on ESPN Sunday Night Baseball revealed the kickoff of the organization’s first Hispanic ad campaign via LatinWorks.
In our second Agency profile, Susan Kuchinskas covers The Media Kitchen and how entrepreneurial “media chefs” cook up the best media plans at an agency that prides itself on its culture. The Media Kitchen was spun out of kirshenbaum bond senecal + partners in 2001, and it’s been riding the waves of digital change ever since.
A nice brand mix and media clout, for sure. But will accounts go back for another round of reviews? Two food giants are merging to form The Kraft Heinz Company. The merger likely means brand expansion into Latin America, tighter screws on media agencies, and account reviews.
A lot is happening on the Sports Marketing front with Chernin Group’s CEO Peter Chernin expecting major sports live events to move online and be profitable, FIFA’s Soccer World Cup profit, GOLTV securing Scottish Cup Broadcast Cup Rights and NYC FC debuting in the Yankee Stadium with huge merchandising sales.
Unilever recently released the #LoveYourCurls hashtag and campaign to promote its new Dove Hair Quench Absolute product. The campaign includes a wide array of marketing tools including Traditional media (TV, Print, Digital) as well as Unilever owned properties and a wide array of social media vehicles and influencers. We interviewed Jennifer Healy, Brand Building Director at Unilever Hair Care in order to discuss the details of the Campaign.
Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.
St. Louis, MO, headquartered rental car company Enterprise Rent-a-Car just announced “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign focuses on Enterprise’s offer to pick up local neighborhood car rental customers at no extra cost. Portada interviewed Lee Broughton, assistant vice president, Enterprise Brand Marketing, North America, in order to understand the campaign.
With the continued growth of mobile marketing comes a growing tracking and attribution problem. Cookies and tracking pixels have been the standard for measurement and attribution for close to 20 years, but what do we do now that cookieless mobile accounts for more than 50 percent of traffic to commercial websites?
Portada, the leading Source on Latin Marketing and Media, is pleased to announce the release of our 2015 Soccer Marketing Guide. The Guide can be DOWNLOADED for free (Log-In/Reg. required) at https://www.portada-online.com/soccer/.
A lot is going on in the Sports Marketing front. First and foremost FIFA’s controversial decision to extend 2026 World Cup Rights without consulting with former right holders Univision and ESPN. What are the implications of this decision? Plus ESPN’s Vince Doria retires, Kingsford Charcoal new bags and more…
In the first article of our Hyperlocal Digital Strategies series presented by MAXPOINT, Amy Gittelman, General Manager, National Agency Sales, at MAXPOINT, analyzes how marketers should use mobile to target multicultural audiences.
We are happy to publish the 2015 Soccer Marketing Guide, a must-have Guide for Soccer Marketing and Sports Marketing Professionals!
Reston-based company ComScore, whose measures of web, mobile and other digital consumer behavior are used to track how ad campaigns perform, has announced a strategic alliance with WPP‘s data investment management division, Kantar to boost the companies’ cross-platform audience and ad measurement capabilities outside of the U.S.
Honda’s "Space for Dreams" campaign encourages parents to help their kids aim for the stars, with heavy use of digital video supported by social media. Honda liked the footage so much that it also hopes to create a 30-second TV spot – and carve out a budget to air it.
Lots of news on the Sports Marketing side with yesterday’s Super Bowl match ads, NBC Universo launching, WPP betting big on Sports Marketing Firm Sports Capital and beinSports taking U.S. ad sales in-house.
YouTube and other social media channels could make TV buys less critical, as Millennial consumers move to over-the-top viewing. Find out why earned views on YouTube help movie marketers gain an effective cost-per-view below that of AdWords campaigns.
One more piece in the puzzle of the emerging Latin Digital entertainment and online video space: FAV! Network, a digital entertainment company created to bond global content creators, audiences and advertisers around the diverse Latino cultural DNA has officially launched across the Americas.
Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.