We are excited to announce our exclusive partnership with the Association of National Advertisers (ANA) for the publication of a Multicultural Thought Leadership Issue. The partnership reflects Portada’s standing as the leading media in multicultural marketing, media and technology reaching more than 130,000 marketing and technology executives in the Americas through leading events, digital and print properties.
Tostitos launched a new packaging campaign to save super-bowl fans from driving drunk.
WPP’s GTB has acquired hispanic-focused advertising agency Zubi Advertising Services, Inc in the U.S.
Zubi is headquartered in Coral Gables, Florida with offices in Los Angeles and Detroit and its’ client roster includes Ford Motor Company, J.P. Morgan Chase Bank, N.A., and Dunkin’ Donuts.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Walgreens Boots Alliance, Inc. has awarded WPP its US$600 million global businesses after a 1 year review.Team WBA’ will provide services including traditional and digital advertising, media investment management, promotion & relationship marketing, public affairs, media relations and communications.
As a result of the high amount of ticket purchases at the super early bird rate, we are extending the Super Early Bird to PortadaLat to Friday February 17!
Erik Castillo has been promoted president, Latin America at Xaxis.
Castillo replaces Lucas Mentasti who left the company to become the President of [M]Platform, Latam at GroupM Worldwide Inc last December.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Apps are at their peak and we will be seeing many ad-tech companies developing specific apps for each market under one same platform. As a result, mobile app producers will have to increase the current benefits of existing apps. Here are our 4 top mobile app predictions for 2017.
Advertising technology company Viant, part of Time Inc., has signed an agreement to acquire Adelphic. The combination will create the industry’s first people-based demand-side platform, powered by over 1 billion registered users globally.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
Jorge Inda Meza, Head of Marketing at Anheuser-Busch, talked to Portada about the brand’s last-year marketing successes, and about why they will keep betting on sports marketing as one of their most reliable strategies.
Carlos Slim is planning to launch a 100% Mexican channel aimed at Mexican audiences in the United States, in late 2017.
AppsFlyer has raised an additional US$56 million in Series C financing, bringing its total funding to US$84 million. The round was led by Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth Join Investors Roster.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
Sprint is reviewing its media planning and buying assignment for the first time in 10 years.Mediavest, the incumbent since 2011, is expected to defend.Sprint spent around US$700 million in media in 2016.
A summary of the most exciting recent news in online video and ad-tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this
Monica Gil is the new Executive Vice President of Corporate Affairs at NBCUniversal Telemundo Enterprises. Based in Miami, Gil will report directly to Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.