A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
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Telecom giant Sprint is reviewing its media planning and buying assignment for the first time in 10 years. Last year, the company conducted a review for its’ creative AOR business won by agency Droga5.Media planning and buying incumbent since 2011 Mediavest is said to defend in the upcoming review.Alma continues to be Sprint’s Hispanic creative agency.
Santa Monica-based agency RPA has regained American Honda US$600 million media account. (for Honda’s corporate, automotive and Acura.) Publicis Groupe’s Mediavest was the incumbent on the account. RPA will officially incorporate media buying and planning for Honda in mid-March. In 2013, the car company awarded media duties to MediaVest following a review. In 2016, it began a new review.Orci, which retain the multicultural assignments, will continue to be Honda’s creative agency.Honda spent US$580 million on ads in the U.S. in 2015, in support of both its Honda and Acura nameplates, according to Kantar Media.
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- Tyson Foods
Mindshare has been awarded Tyson Foods U.S. media planning and buying business following a review that includes marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand.IPG Mediabrands’ BPN was incumbent for three years. Tyson Foods spent over US$135 million on paid media in 2015, according to Kantar Media.