A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
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- Sprint
Telecom giant Sprint is reviewing its media planning and buying assignment for the first time in 10 years. Last year, the company conducted a review for its’ creative AOR business won by agency Droga5.Media planning and buying incumbent since 2011 Mediavest is said to defend in the upcoming review.Alma continues to be Sprint’s Hispanic creative agency.
- Honda
Santa Monica-based agency RPA has regained American Honda US$600 million media account. (for Honda’s corporate, automotive and Acura.) Publicis Groupe’s Mediavest was the incumbent on the account. RPA will officially incorporate media buying and planning for Honda in mid-March. In 2013, the car company awarded media duties to MediaVest following a review. In 2016, it began a new review.Orci, which retain the multicultural assignments, will continue to be Honda’s creative agency.Honda spent US$580 million on ads in the U.S. in 2015, in support of both its Honda and Acura nameplates, according to Kantar Media.
To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier [email protected] to activate your subscription at the special offer price.
- Tyson Foods
Mindshare has been awarded Tyson Foods U.S. media planning and buying business following a review that includes marquee brands Jimmy Dean, Ball Park, Hillshire Farm and Tyson Brand.IPG Mediabrands’ BPN was incumbent for three years. Tyson Foods spent over US$135 million on paid media in 2015, according to Kantar Media.
- Fiesta Mart
Houston-based Fiesta Mart LLC has announced the opening of their South Richey store on Wednesday, January 11. This new location will feature a Scratch Bakery where everything is baked in-store, an expanded product selection and a full-service Carniceria and kitchen offering traditional, home-cooked dishes.The grand opening event will begin with a ribbon cutting ceremony followed by a live Mariachi performance, and guests can enjoy complimentary cake to celebrate. The first 200 customers will receive a US$10 Fiesta gift card!In 2016, Fiesta embarked on a path of reinvigoration to improve customer experience within their 70 stores in the Houston, Austin and Dallas-Fort Worth markets.
- The Carrolls Restaurant Group, Inc.
Holding company Carrols Restaurant Group, Inc. was upgraded by Zacks Investment Research from a “sell” rating to a “buy” rating in a note issued to investors on Thursday. CARROLS RESTAURANT GROUP, INC., operating through its subsidiaries, including Carrols Corporation, is one of the largest restaurant companies in the United States. The Company operates three restaurant brands in the quick-casual and quick-service restaurant segments with over five hundred company-owned and operated restaurants in 16 states, and several franchised restaurants in the United States, Puerto Rico and Ecuador. Carrols Restaurant Group owns and operates two Hispanic Brand restaurants, Pollo Tropical and Taco Cabana. It is also the largest Burger King franchisee, based on number of restaurants, and has operated Burger King restaurants since 1976.
To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier [email protected] to activate your subscription.
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
–New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
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Editorial Staff @portada_online
- American Honda, Fiesta Mart, Inc., Sprint, The Carrolls Restaurant Group, Tyson Foods
