DeWalt, Home Depot, HBO Sports, Aflac – Conexion, Goal.com, Carolina Herrera – The Milk Processor Education Program, Domino’s Pizza – House Party, Bimbo, Maseca, BorderJump – Aerospost International Services.
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
Dynamic Response Group-Medico Express, Julio César Chávez Bebidas, Taco Bell, Xenon Pictures-Best Buy, Warner/Chappell Latin America, Burger King, Sensis. A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Coca Cola, Foster Farms, Census Bureau, Fairfax County, Drive Healthy, Blue Shield of California, Secretary on Demand.
Alberto Vourvoulias-Bush {Impremedia}, Maryam Banikarim {NBC Universal}, Roy Zuloaga {AlPunto}, Richard Monturo {La Comunidad}, Scott Sternberg {ESPN International}, Diego Colombo {Alma DDB}, John Daniszewski {AP} and Mike Oreskes {AP}.
The Soccer World Cup is one of the best ways for Hispanics to connect with their heritage.
While advertisers and media executives concur that sports content is one of the best vehicles through which to reach Hispanics, the current economic malaise and Detroits' quasi death rattle are having a deep impact on Hispanic sports media. Sports Illustrated Latino will close after publishing its December issue, and it is not clear whether Disney is renewing Televisa's ESPN Deportes license. The challenges and opportunities ahead. A Portada analysis…
How big is the market? How fast is it growing? What content is most in-demand? Who are some of the main players in the Hispanic space? Answers inside…
The Hispanic youth market might well be the Holy Grail in the Hispanic marketing space.
An example of advertisers attempting to connect with Latin youth on their own terms came this past year in the Latin American market, when FOX and Axe deodorant teamed up to produce a custom animated series.
Portada Speaks with Time Fielding, President of Buzzd Mobile
Whats hot and what’s not…What deserves a premium in valuation? Recommendations about how to increas the value of media companies ….A Portada report.
Dodge Journey, Ikea and more.
Dodge Journey, Ikea and more.
It’s what men talk about at work and at parties; it’s what men dream about at night and look forward to on the weekends. Sports content is a huge passion point among Latino men, and a major driver of online traffic.
The cat is out of the bag. Hispanic parenting media is big business and is only getting bigger. New York-based Palladium Equity Partners just wagered $15 million dollars on it, when it approved financing for Todobebé’s expansion, which includes the launch of its print publication in April.
A Q&A with Loida Ruiz, head of Hispanic projects and Online Sales Manager Gerald Johnson.
Will capitalize on Hispanic affinity for mobile content.
Almost as important as what goes on on the panels, is what attendees say to each other at the networking events. Here is a recount: Online Advertising Sales Network, the state of the Hispanic print advertising market, Launches and closures and more….