Brand | Company
| Agency | Period | Vehicle | Comment |
Dodge Journey | Chrysler | General Market: BBDO NY Multicultural: Global Hue. Organic: all online online and Web activity. | Launched on April 8. | · TV · Print Adds · Digital media · Mobile marketing tour in April · Promotion in partnership with Time Inc. | The theme of the campaign is “if you can dream it, do it” It will be one of the largest digital launch strategies of the company,
|
IKEA | IKEA | Anita Santiago Advertising | 2008 | TV
| Spanish-language campaign with slogan “enamorate mas de tu hogar," or "Love your Home More." |
Alliance for Climate Protection
| Alliance for Climate Protection
| The Martin Agency | The campaign started on April 2. | · TV · Print ads · Digital Media | The TV ad will Run on network and cable channels. Outreach to online social networks and grass-roots organizations. |
National Wildlife Federation
| National Wildlife Federation
| RightMinds | Still waiting for the final approval to implement the strategies. (this was announced on April 2). | · Radio campaign.
| Outreach through grass-roots organizations. |
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