We are now close to what seems to be a new inflection point, where the wealth of connected people, and the abundance of business opportunities will surprise the ones who dare to care about Latin America’s Data arouse.
Luiz G. Duarte, Ph.D. – “Even the savviest executives would be excused for not having a complete grasp on the various media trends of the region” The recent decade has seen an explosive change in media trends around the world and Latin America has been a particular cradle for the growth of television. Fueled by […]
Martin Kogan, CEO & Co-Founder at Headway Digital , provides Portada the 8 key trends for 2016 in the Latin American digital market.By 2016, users are expected to spend 3.15 hours on average using apps and the number of users with smartphones is expected to rise to 2 billion. “Although the most significant part of year – […]
Kim Xrossing, a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City suggests that as Millennials have the consumer culture engraved in their brain, they always want the next best thing and the, so to say, “coolest” trend out there. They do the most talking and spread the most buzz around town. That’s why it’s a pretty big deal to lure in Millennials for your brand especially when they are the largest age group in Latin America, according to a report from Tendencias Digitales released in March 2014.
Damián Molina is Chief Revenue officer and Marketing Manager at Taringa!
Kim Xrossing is a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City notes that Latin American consumers are evolving quicker than a sneeze. To match this change, media planners must have an updated look on what the market looks like. Below some insights to take note of, according to Xrossing.
Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.
Mike Caprio is the VP of Latin America and GM of Global Trading for Sizmek. Two years ago Latin America and Asia Pacific were considered emerging digital markets. Both were ripe with new opportunities to take advantage of the groundwork laid by the more developed digital territories like Europe and the U.S. However, two years […]
Based on our work, we think that 2014 will bring an increased focus on the following: RTB, Native advertising, Social TV, Mobile…
Mexican beer brand Corona has become Latin America’s most valuable brand, according to the latest BrandZ™. Beer is a part of life in Latin America And the size of the market is huge,which makes it very attractive to overseas brands – but none of them can successfully compete.
The lack of legacy systems and processes that can inhibit seemingly more ‘mature’ markets means that emerging markets have the potential to more easily install the next generation of technology infrastructure.
In the pre-Internet days, brands exerted enormous influence over consumers. Their messages, delivered effectively over the limited number of available channels, compelled us to go out and buy their wares. And we obeyed…
Ronald Geskey is CEO of Marketing Communications LLC and author of “Media Planning & Buying in the 21st Century.” Geskey has over 30 years of experience at major advertising agencies. He has a B.S. and M.S. from Southern Illinois University, doctoral work at Texas Tech University, and Executive Education at Wharton School of Business, Northwestern University, […]
Silvina Moschini is an international expert on social media and Internet marketing. Silvina is the founder and CEO of Intuic | The Social Media Agency and cofounder and President of Transparent Business. The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than […]
Adam Ada is a marketing executive of Ocular Concepts, a digital marketing agency in US. ‘Haiti struck by a massive earthquake’ – the horrible news that broke down on me first thing in the morning. My computer screen was swarming with live updates, pictures, videos, fund-raising campaigns LIVE from Haiti. The Haiti Earthquake had launched a […]
For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI, a public relations firm. With over three decades of experience in marketing and PR, in the last few years I have been awed and excited by the new opportunities afforded by the Internet. The explosion of Internet applications, […]
Heidi McCrary is Managing Partner at Ad Shop, etc. If you’ve ever rolled your eyes while closing yet another pop-up of Netflix on your computer screen, you’re not alone. Once again, Netflix caught your attention and guess what? YOU are their target prospect…that person who is computer savvy and probably comfortable receiving DVD’s by mail. […]
Mike Brown is General Manager of The Wholesale Airtime Auction. Measuring the effectiveness of legal TV advertising is an inexact science. There’s no amount of number crunching that will tell you exactly how your advertising spending translates into the number of leads your TV ads are generating. However, there are still ways to estimate how […]
Craig Tucker is Owner and CEO of Tucknologies LLC a Web Design and Development company in Lansing, Michigan. Tweeting. Tweeple. Adventuritter. Twart. These are just some of the slang words that developed since the birth of Twitter. March 21st, 2013 marked the seventh year since the launch of this social media site, and since then, […]
Carol Thompson is a media planner and buyer executive in Ad Cetera, Inc. , a Dallas, TX advertising agency. Media planners and media buyers don’t just focus on radio, television, magazines, billboards or newspapers anymore. In fact, with a few exceptions, magazines and newspapers are becoming obsolete. There’s a host of new options available to […]
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
