Sounding-Off Latin America

Sounding Off – Martín Kogan-Headway Digital: 8 Key Trends for 2016

Martin Kogan, CEO & Co-Founder at Headway Digital , provides Portada the 8 key trends for 2016 in the Latin American digital market.By 2016, users are expected to spend 3.15 hours on average using apps and the number of users with smartphones is expected to rise to 2 billion. “Although the most significant part of year – […]


Sounding Off – Kim Xrossing – “Millennials have the consumer culture engraved in their brain”

Kim Xrossing, a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City suggests that as Millennials have the consumer culture engraved in their brain, they always want the next best thing and the, so to say, “coolest” trend out there. They do the most talking and spread the most buzz around town. That’s why it’s a pretty big deal to lure in Millennials for your brand especially when they are the largest age group in Latin America, according to a report from Tendencias Digitales released in March 2014.


Sounding Off: Silvina Moschini: “Is Miami the next innovation capital?”

Silvina Moschini is an international expert on social media and Internet marketing. Silvina is the founder and CEO of Intuic | The Social Media Agency and cofounder and President of Transparent Business. The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than […]


Sounding Off: Adam Ada “Effect of Web 2.0 on Journalism”

Adam Ada is a marketing executive of Ocular Concepts, a digital marketing agency in US. ‘Haiti struck by a massive earthquake’ – the horrible news that broke down on me first thing in the morning. My computer screen was swarming with live updates, pictures, videos, fund-raising campaigns LIVE from Haiti. The Haiti Earthquake had launched a […]


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