We are now close to what seems to be a new inflection point, where the wealth of connected people, and the abundance of business opportunities will surprise the ones who dare to care about Latin America’s Data arouse.
Sounding-Off Latin America
Sounding Off – Luiz G. Duarte – Do you know what’s happened with TV in Latin America in the last 10 years?
Luiz G. Duarte, Ph.D. – “Even the savviest executives would be excused for not having a complete grasp on the various media trends of the region”
Martin Kogan, CEO & Co-Founder at Headway Digital , provides Portada the 8 key trends for 2016 in the Latin American digital market.By 2016, users are expected
Kim Xrossing, a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City suggests that as Millennials have the consumer culture engraved in their brain, they always want the next best thing and the, so to say, “coolest” trend out there. They do the most talking and spread the most buzz around town. That’s why it’s a pretty big deal to lure in Millennials for your brand especially when they are the largest age group in Latin America, according to a report from Tendencias Digitales released in March 2014.
Damián Molina is Chief Revenue officer and Marketing Manager at Taringa!
Kim Xrossing is a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City notes that Latin American consumers are evolving quicker than a sneeze. To match this change, media planners must have an updated look on what the market looks like. Below some insights to take note of, according to Xrossing.
Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.
[ctalatinb] Mike Caprio is the VP of Latin America and GM of Global Trading for Sizmek. Two years ago Latin America and Asia Pacific were
Based on our work, we think that 2014 will bring an increased focus on the following: RTB, Native advertising, Social TV, Mobile…
Sounding Off: E. Tomiya – Millward Brown “Why global beer brands will never beat the local favourites”
Mexican beer brand Corona has become Latin America’s most valuable brand, according to the latest BrandZ™. Beer is a part of life in Latin America And the size of the market is huge,which makes it very attractive to overseas brands – but none of them can successfully compete.
The lack of legacy systems and processes that can inhibit seemingly more ‘mature’ markets means that emerging markets have the potential to more easily install the next generation of technology infrastructure.
In the pre-Internet days, brands exerted enormous influence over consumers. Their messages, delivered effectively over the limited number of available channels, compelled us to go out and buy their wares. And we obeyed…
Ronald Geskey is CEO of Marketing Communications LLC and author of “Media Planning & Buying in the 21st Century.” Geskey has over 30 years of experience
Silvina Moschini is an international expert on social media and Internet marketing. Silvina is the founder and CEO of Intuic | The Social Media Agency
Adam Ada is a marketing executive of Ocular Concepts, a digital marketing agency in US. ‘Haiti struck by a massive earthquake’ – the horrible news that
For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI, a public relations firm. With over three decades
Heidi McCrary is Managing Partner at Ad Shop, etc. If you’ve ever rolled your eyes while closing yet another pop-up of Netflix on your computer
Mike Brown is General Manager of The Wholesale Airtime Auction. Measuring the effectiveness of legal TV advertising is an inexact science. There’s no amount of
Craig Tucker is Owner and CEO of Tucknologies LLC a Web Design and Development company in Lansing, Michigan. Tweeting. Tweeple. Adventuritter. Twart. These are just
Carol Thompson is a media planner and buyer executive in Ad Cetera, Inc. , a Dallas, TX advertising agency. Media planners and media buyers don’t