Hispanic TV

CNNEE Thought Leadership Breakfast at Portada LA: We Need to Rethink What Total Market Means

For the third time this year, Portada and CNN en Español partnered up for the last thought leadership breakfast for multicultural markets. This edition’s brilliant panelists included Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas, Elizabeth Barrutia, CEO & Founder of Baru Advertisement, and Teylez Perez, VP, Marketing & Advertising at Pantaya, Lionsgate.


Claudia Sandoval Is the New MasterChef Latino Judge

Claudia Sandoval, the winner of Master Chef Season 6, is one of the three judges of the Spanish language version of the show. Born and raised in San Diego from a Mexican family, Claudia Sandoval’s life changed when she won the sixth season of MasterChef in 2015. She published a best-selling cooking book in 2016, titled Claudia’s […]


Upfronts: Azteca America to Broadcast “El Muro” (The Wall)

Azteca America seems to have found an answer  to president Trump’s plans for a wall between Mexico and the United States. And media buyers at agencies may like it: the network kicked off its 2017-2018 upfront roadshow in New York by announcing a timely new original production, “El Muro” (The Wall), a hauntingly familiar drama, ripped-from-the-headlines […]


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MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.