The two NBCU brands had not spent that much on advertising before Spark Foundry took over. We can expect an increase in ad spend starting now that the agency will promote two shows scheduled to air in February.
El Chapo boosted Sunday-night viewership for Univision and was one of the most binge-watched shows on Netflix. Both firms will capitalize on the success of the show’s theme in five more “narcoseries”.
Claudia Sandoval, the winner of Master Chef Season 6, is one of the three judges of the Spanish language version of the show. Born and raised in San Diego from a Mexican family, Claudia Sandoval’s life changed when she won the sixth season of MasterChef in 2015. She published a best-selling cooking book in 2016, titled Claudia’s […]
Latin American media owners’ net advertising revenues (NAR) to grow by +9.3% in 2018, to US$26.3 billion, following a +7.3% growth in 2017, thanks economic recovery becomes more robust in the region according to MAGNA.
Olympusat, Inc. launches OlyHub, a brand-new online marketplace specifically designed to offer an easy way to sell and acquire TV content.
Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
Azteca Los Angeles 54 announced an exclusive multiyear agreement as the Los Angeles Chargers Spanish-language flagship television station and broadcaster. Meanwhile, cognac brand Hennessey became the exclusive partner of boxer Canelo Alvarez.
Azteca America seems to have found an answer to president Trump’s plans for a wall between Mexico and the United States. And media buyers at agencies may like it: the network kicked off its 2017-2018 upfront roadshow in New York by announcing a timely new original production, “El Muro” (The Wall), a hauntingly familiar drama, ripped-from-the-headlines […]
Juan Carlos Rodríguez, president at Univision Deportes, confirmed during Sport Innovation Summit (SiS) Mexico 2017 that LigaMX team, Las Chivas from Guadalajara has signed one more year of TV rights with the Hispanic-focused broadcaster.
Univision Holdings, Inc. and Grupo Televisa expand their relationship by unifying both of their content development and production efforts.
As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
CNBC International and Sky Mexico partnered to create CNBC Latin America, a dedicated business and financial TV news service. CNBC Latin America will air in Latin American countries including Mexico, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Telemundo announced the appointment of Lia Silkworth to Senior Vice President of Insights and Consumer Development.Silkworth will develop and lead the programming and consumer research departments for Telemundo Network, NBC UNIVERSO and its digital properties.
Patty Marchak, international director at Club América, tells us about the team’s expansion plans in the U.S..
Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.
Last week the TV upfront and digital NewFront season concluded in New York City. A lot of buzz, schmoozing and wining and dining. But there were some salient news and trends that will shape broadcast and advertising over the next 12 months. Here are 8 important facts, lets’ take a look.
Azteca America reorganized its content to reinforce its strategy of getting closer to its Hispanic audiences in LA, Chicago, New York, and Dallas.
Felix Palau, Tecate’s VP, talks about why the Mexican beer is going after U.S.-Hispanic Millennials, and why the brand chose the sports of boxing and soccer as its focus in engaging with new consumers.
NBCUniversal moves forward in its suite of data products with an advancement of its Audience Targeting Platform (ATP) product with ATP 2.0.NBCUniversal now joins other networks in offering “the targeted delivery of optimized investments as the exclusive currency” with “select” marketers for the 2016-2017 upfront marketplace.