Hispanic TV

Upfronts: Azteca America to Broadcast “El Muro” (The Wall)

Azteca America seems to have found an answer  to president Trump’s plans for a wall between Mexico and the United States. And media buyers at agencies may like it: the network kicked off its 2017-2018 upfront roadshow in New York by announcing a timely new original production, “El Muro” (The Wall), a hauntingly familiar drama, ripped-from-the-headlines […]


CNBC and Sky Team up To launch CNBC Latin America

CNBC International and Sky Mexico partnered to create CNBC Latin America, a dedicated business and financial TV news service. CNBC Latin America will air in Latin American countries including Mexico, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and Panama.


Internet Advertising to Take Over Broadcast Advertising in 2017

Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.


The Upfronts are Over: 8 Things You Need to Know

Last week the TV upfront and digital NewFront season concluded in New York City. A lot of buzz, schmoozing and wining and dining. But there were some salient news and trends that will shape broadcast and advertising over the next 12 months. Here are 8 important facts, lets’ take a look.


Honey Maid New TV and Social Campaign Shares Stories of Acceptance

Honey Maid, a Mondelēz International brand, has released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing american culture.The new integrated marketing campaign will run on television and social media. In addition, the company is introducing the browser app Wholesome Button to allows users experience the Internet through the lens of acceptance and positivity. Carat is Honey Maid’s media agency.


AT&T Enters Programmatic TV, Partners with Videology

AT&T is about to enter the world of programmatic TV with the launch of automated, self-service private marketplace Video Inventory Platform (VIP), a data-optimized TV and video planning tool.VIP is one of the first major ad products AT&T has released since its US$49 billion merger last year with DirecTV.


ComScore and Rentrak Merge, Creating Leading Cross-Platform Measurement Company

What: Internet analytics company ComScore has acquired film and TV viewership tracker Rentrak Corp.,  a move to diversify its media tracking business. Why it matters: The combined company is expected to have total synergies of at least US$20 million in 2016 and at least US$35 million in 2017.The merger paves way for new cross-platform ratings currency and expands choice for television […]


MORE FROM PORTADA

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: