Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
Azteca Los Angeles 54 announced an exclusive multiyear agreement as the Los Angeles Chargers Spanish-language flagship television station and broadcaster. Meanwhile, cognac brand Hennessey became the exclusive partner of boxer Canelo Alvarez.
Azteca America seems to have found an answer to president Trump’s plans for a wall between Mexico and the United States. And media buyers at agencies may like it: the network kicked off its 2017-2018 upfront roadshow in New York by announcing a timely new original production, “El Muro” (The Wall), a hauntingly familiar drama, ripped-from-the-headlines […]
Juan Carlos Rodríguez, president at Univision Deportes, confirmed during Sport Innovation Summit (SiS) Mexico 2017 that LigaMX team, Las Chivas from Guadalajara has signed one more year of TV rights with the Hispanic-focused broadcaster.
Univision Holdings, Inc. and Grupo Televisa expand their relationship by unifying both of their content development and production efforts.
As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
CNBC International and Sky Mexico partnered to create CNBC Latin America, a dedicated business and financial TV news service. CNBC Latin America will air in Latin American countries including Mexico, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
Telemundo announced the appointment of Lia Silkworth to Senior Vice President of Insights and Consumer Development.Silkworth will develop and lead the programming and consumer research departments for Telemundo Network, NBC UNIVERSO and its digital properties.
Patty Marchak, international director at Club América, tells us about the team’s expansion plans in the U.S..
Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.
Last week the TV upfront and digital NewFront season concluded in New York City. A lot of buzz, schmoozing and wining and dining. But there were some salient news and trends that will shape broadcast and advertising over the next 12 months. Here are 8 important facts, lets’ take a look.
Azteca America reorganized its content to reinforce its strategy of getting closer to its Hispanic audiences in LA, Chicago, New York, and Dallas.
Felix Palau, Tecate’s VP, talks about why the Mexican beer is going after U.S.-Hispanic Millennials, and why the brand chose the sports of boxing and soccer as its focus in engaging with new consumers.
NBCUniversal moves forward in its suite of data products with an advancement of its Audience Targeting Platform (ATP) product with ATP 2.0.NBCUniversal now joins other networks in offering “the targeted delivery of optimized investments as the exclusive currency” with “select” marketers for the 2016-2017 upfront marketplace.
Honey Maid, a Mondelēz International brand, has released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing american culture.The new integrated marketing campaign will run on television and social media. In addition, the company is introducing the browser app Wholesome Button to allows users experience the Internet through the lens of acceptance and positivity. Carat is Honey Maid’s media agency.
AT&T is about to enter the world of programmatic TV with the launch of automated, self-service private marketplace Video Inventory Platform (VIP), a data-optimized TV and video planning tool.VIP is one of the first major ad products AT&T has released since its US$49 billion merger last year with DirecTV.
Hemisphere Media Group, Inc. the cable TV property targeting the high growth Spanish-language television and cable networks business in the U.S. and Latin America, announced the appointment of Lucia Ballas-Traynor as EVP of Advertising Sales.
NBC UNIVERSO, the entertainment and sports cable channel for Latinos, has announced it has acquired from AMC the exclusive television rights to air the hit apocalyptic series “The Walking Dead” in Spanish in the United States. This will mark the first time the series will air in Spanish on U.S. television and other platforms*.
What: Internet analytics company ComScore has acquired film and TV viewership tracker Rentrak Corp., a move to diversify its media tracking business. Why it matters: The combined company is expected to have total synergies of at least US$20 million in 2016 and at least US$35 million in 2017.The merger paves way for new cross-platform ratings currency and expands choice for television […]
Verizon has launched AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.
After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:
