With a GDP of almost $2 trillion, California is an economy bigger than Russia, Brazil, Canada, India or Spain. In addition, it is the largest “Hispanic state” when counted by both population and economic power.
Publisher Lilian de la Torre speaks out on the size of the market and Bodas USA’s distribution strategy, including podcasts and iTunes delivery. Tapping into the $9.5 billion Hispanic wedding market.
Incorporates In-store promotions, Print, Online.
Producers of Ortho Evra, Topamax and other drugs are stepping up their Hispanic marketing efforts.
Both targeted print advertising giants will combine their strengths (Valassis, newspaper FSI business) and ADVO (targeted co-op direct mail) and offer it to advertisers targeting Hispanics.
Advertisers look to score goals, hit home-runs, and land punches
With an average annual household income of $57,038, San Diego is considered one of the most affluent of all the major Hispanic markets in the U.S.A. And it is definitely growing: Hispanics only comprise one third of the population but account for half of
Quince Girl, a magazine targeting Hispanic teens celebrating their quinceañera—15th birthday and entry into adulthood—will launch in March. The independent annual publication will have a 300,000 rate base and be sold in major Hispanic markets for a cover price of $5.99.
Are newspaper supplements targeting Hispanics effective advertising vehicles?
