Machine learning is paving the way to a new, more effective approach for reaching specific cultural audiences and will be a featured topic at Portada Los Angeles on March 15. But digital platforms, like Google and YouTube need to do more to protect brands from inappropriate content, Bharwani says.
ImpreMedia’s years of experience with Hispanic audiences and Ivan’s career path are an example of how hard work, willingness to adapt and an ability to recognize your strengths are the basic requirements for success in the digital age.
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
We talked to Augusto Romano, CEO of DIGO Hispanic Media, about him joining Portada’s Council System and his company’s unique offering. Caribbean Hispanics account for 16% of the U.S. Hispanic Population, but there aren’t many agencies addressing them as a separate segment.
Video is one of the leading advertising formats, to the extent that 99% of marketers use it as part of their marketing initiatives. However, video exposure doesn’t guarantee attention. In this exclusive interview, Bharwani talks about how to improve attention rates and thus ensure higher efficiency.
Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.
We talked to Juan Carlos Samper, co-founder and CEO of We Are Content, about why every company should have an adequate content marketing strategy. By the end of 2017, the global content marketing industry was projected to grow 16% a year, reaching a value of more than US $400 billion by 2021.
Consumers are spending increasingly more time on an expanded range of diverse digital activities. It is undisputed that internet accessibility, mobile technology, and digital innovations are redefining consumers’ every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyles well into the future.
Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.
Viant has published the results of its TV Viewability study, in which it analyzes device ownership and distraction factors. The answer, concludes the study, is a cross-channel and retargeting strategy.
With her experience in advertising and media planning, and specifically in the multicultural space, Willis is a great addition to Pulpo Media’s Digital Sales team.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Zenith’s Advertising Expenditure Forecasts, published today, expect two-thirds of growth in advertising expenditure by 2020 to come from paid search and social media ads.
Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.
Digital advertising has gained important ground in the U.S. Hispanic market. Companies like Mobvious, that moved up two spots in the ranking compared to the previous year, are leading the way to reach Hispanic audiences in a more transparent and effective way.
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Insights like Nielsen’s can help understand the fragmented media landscape, as well as how the myriad of available options shapes consumers’ behavior while forcing marketers and advertisers to produce tailored experiences.
We are introducing a biweekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women.
Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.
We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.
