digital media

CNNEE Thought Leadership Breakfast at Portada LA: We Need to Rethink What Total Market Means

For the third time this year, Portada and CNN en Español partnered up for the last thought leadership breakfast for multicultural markets. This edition’s brilliant panelists included Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas, Elizabeth Barrutia, CEO & Founder of Baru Advertisement, and Teylez Perez, VP, Marketing & Advertising at Pantaya, Lionsgate.


CNNEE Thought Leadership Breakfast at Portada Miami: Times Are Changing, so Should We

With multicultural consumers representing an increasingly important percentage of the U.S. population, media buyers and vendors need to be very aware of where ad dollars should go, as well as really understand the process of media buying according to what’s happening in the marketplace. Pannelists at the CNN breakfast included Isabella Sánchez, VP, media integration at Zubi Advertising; Ana L. Soto, National Media Manager at JCPenney; David Mesas, VP, Business Development at Geoscape; and Jessica Román, VP, Media Director at Publicis Media.


Kyu Collective Acquires Majority Stake in Kepler Group

The kyu Collective has announced that it has acquired a majority stake in six-year-old independent digital marketing services company Kepler Group. Kyu will inherit the Kepler Intelligence Platform, a tool that automates the media buying process from ad creation to targeting. 


Netflix Plans 54% Increase in Marketing Spend

What: Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Why it matters: Netflix is a  major global advertiser, particularly in the digital category. The ad spend is producing a positive  ROI: “We’re taking marketing spend up a little faster than revenue […]


Facebook’s Algorithm Change: 5 Silver Linings According to U.S Multicultural and Latin American Publishers

What: We touched base with key executives of  U.S. and Latin American media properties to know their thoughts on what this latest change in Facebook’s algorithm might mean for traffic referral and content viewership. 5 things to take into account. Interviewees: Iván Adaime, Juan Convers, Henry Pacheco, Juan Romero, Christian Wilkins, Matan Har, and Rafael Urbina. Why […]


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Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.