Consumers are spending increasingly more time on an expanded range of diverse digital activities. It is undisputed that internet accessibility, mobile technology, and digital innovations are redefining consumers’ every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyles well into the future.
Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.
Viant has published the results of its TV Viewability study, in which it analyzes device ownership and distraction factors. The answer, concludes the study, is a cross-channel and retargeting strategy.
With her experience in advertising and media planning, and specifically in the multicultural space, Willis is a great addition to Pulpo Media’s Digital Sales team.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Zenith’s Advertising Expenditure Forecasts, published today, expect two-thirds of growth in advertising expenditure by 2020 to come from paid search and social media ads.
Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.
Digital advertising has gained important ground in the U.S. Hispanic market. Companies like Mobvious, that moved up two spots in the ranking compared to the previous year, are leading the way to reach Hispanic audiences in a more transparent and effective way.
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
Insights like Nielsen’s can help understand the fragmented media landscape, as well as how the myriad of available options shapes consumers’ behavior while forcing marketers and advertisers to produce tailored experiences.
We are introducing a biweekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women.
AT&T obtained approval from the Department of Justice to acquire Time Warner for US $85 million after a six-week trial. This was the first time in four decades that the government directly intervened in a vertical merger, gaining the attention of corporations who feared a change in the course of the history of the media industry.
NGL Collective will represent YoAmo Media exclusively in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly-launched ELLA platform. This partnership with the world’s leading Latina media platform will leverage NGL’s video scale and in-house production studio to U.S. advertisers.
For the third time this year, Portada and CNN en Español partnered up for the last thought leadership breakfast for multicultural markets. This edition’s brilliant panelists included Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas, Elizabeth Barrutia, CEO & Founder of Baru Advertisement, and Teylez Perez, VP, Marketing & Advertising at Pantaya, Lionsgate.
Cox Media Group (CMG) announced plans to sell the Mundo Hispánico newspaper, which serves as metro Atlanta’s largest Spanish-language newspaper.
With multicultural consumers representing an increasingly important percentage of the U.S. population, media buyers and vendors need to be very aware of where ad dollars should go, as well as really understand the process of media buying according to what’s happening in the marketplace. Pannelists at the CNN breakfast included Isabella Sánchez, VP, media integration at Zubi Advertising; Ana L. Soto, National Media Manager at JCPenney; David Mesas, VP, Business Development at Geoscape; and Jessica Román, VP, Media Director at Publicis Media.
At Portada Miami, over 150 brand leaders and decision makers gathered to hear our outstanding speakers and witnessed the official launch of Portada’s brand new council system.
Hispanic Exchange offers marketing to U.S. Hispanic and Latin American through a varied list of media like newspapers, magazine, and also Fox Deportes. HEX covers more than 30% of Hispanics audiences and pretends to reach them more effectively through high journalistic standards.
Teads hosted a networking event featuring over 500 professionals in the advertising and digital media industry. Advertising agencies had a great networking opportunity in Miami on April 5.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
