Soccer Marketing: The Colorado Rapids’ Bet on Millennials
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
digital media
Sabio Mobile Announces Validated Publishers Feature to Secure High Quality Supply
Mobile ad platform Sabio Mobile announced a “Validated Publishers” feature for its supply offering.
Brands will be able to secure high-quality supply on Sabio Mobile’s platform through a rigorous vetting process without worrying about brand safety and fraud.
Outbrain Acquires Native DSP Zemanta
Outbrain has acquired Zemanta, a Slovenian-founded startup headquartered in New York City that paires with Outbrain’s interest to put native advertising on the same scale as display.By pairing Outbrain’s global network with Zemanta’s platform, marketers will be able to deliver scale, brand safety, and user engagement in one offering.
How IOT Will Create Innovative Business and Marketing Models
What: Connecting any device to the Internet. Why It matters: Because although exact figures are not yet available (since it is a new trend), the fact is that advertising will become a critical point to understanding the user. It will be like doing re-targeting, except it will be directed at things. The concept behind IOT […]
eSports in Latin America is Far From Being a Sport in Brands’ Minds
While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.
How TOK.tv Is Changing Live Soccer Consumption
We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched in China, releasing the official Real Madrid app for Chinese fans.
INTERVIEW: Gameloft Bets on Native Advertising
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
PebblePost® Secures US$47 million in Series B Round
PebblePost closes series B equity and debt totaling US$47 million, a sum that includes a term loan facility with Horizon Technology Finance and secured credit facility with Silicon Valley Bank (SVB).
DataXu Debuts Its Validated Inventory Marketplace
Programmatic marketing software DataXu has released the DataXu Validated Inventory Marketplace a tool comprised of real publishers and their authorized resellers that consists of multiple layers of supply curation to prevent counterfeit inventory.
Sizmek Buys Rocket Fuel for US $145 million
Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.
Mediotiempo, One of Mexico’s 5 Native Digital Media Outlets, Changes Hands
Grupo Milenio is preparing to announce the purchase of sports portal Mediotiempo.
Antevenio Acquires Majority Stake in Performance Marketing Specialist React2Media
ispDigital, an international technology marketing services holding company, has acquired React2Media via one of its companies, Antevenio.The acquisition expands ispDigital digital marketing capabilities and services in the US and is the first footprint for Antevenio, which has presence in Europe and Latin America.
Programmatic Ad Buying Declines 12% in Q1 of 2017 vs. Q1 2016
In Q1 2017, the number of programmatic advertisers dropped substantially, falling 12% year-over-year, according to MediaRadar latest results of its “2016 Consumer Advertising Report”.The number of print ad pages decreased 8% year-over-year to 107,698 pages while native ad buyers stood the biggest growth in buyers for any ad format.
RANKING: Top 10 Sports Video Platforms Preferred by US Hispanics
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.
NBC and Chivas Unite to Create Chivas TV 2.0, Univision Retains Rights
Chivas TV announces an alliance with Playmaker Media, part of NBC Sports, for the launch of Chivas TV 2.0; while Univision maintains U.S. broadcasting rights.
RANKING: Top 10 Travel Websites Most Visited by US Hispanics
Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.
Snapchat: A Look at its Acquisitions and Numbers in Latin America
Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.
IMS Acquires Majority Stake in European and Asian Ad Network Httpool
What: Digital ad sales and media buying company IMS Internet Media Services (IMS) will acquire a majority stake in Httpool, an international cross channel ad network. Why it matters: The deal will create one of the largest digital marketing and ad sales companies in the industry, with a combined operation supporting more than six thousand agencies and brands worldwide. […]
ONLINE VIDEO ROUNDUP: Long Form Content Triumphs, $4 Billion Spent on 2016 US Mobile Video Ads
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Minute Media Launches Esports Platform
Minute Media announces the launch of its newest brand, esports platform DBLTAP.
