Throughout all of the amazing presentations at #Portada17, one key question was brought up time and time again: As a marketer, how do we market ourselves? Is “Hispanic”-targeted marketing dying, and if so, how do we justify our jobs?
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Portada spoke with Armando Rodriguez, VP & Managing Director, LATAM & US Hispanic Region at Oath, about how the new brand will position itself in the Latin American and US Hispanic market.
Media intelligence and data analytics company Meltwater has acquired Cosmify, a knowledge The fifth deal in Meltwater’s ongoing M&A streak adds machine-learning, data-science experts to in-house machine learning team.
Facebook has unveiled its latest premium video effort called “Watch,”a new platform for shows on Facebook that will be available on mobile, desktop, laptop and in Facebook’s TV apps.
With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of Facebook’s efforts and investments are going into the creation of a major video advertising platform.
Prisa Brand Solutions, parent company of Prisa Digital, has acquired digital media sales house Latam Digital Ventures (LDV). Prisa wants to accelerate LDV’s current capabilities with a globalization plan to cover new markets such as Colombia, Argentina and Chile.
Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
Mobile ad platform Sabio Mobile announced a “Validated Publishers” feature for its supply offering.
Brands will be able to secure high-quality supply on Sabio Mobile’s platform through a rigorous vetting process without worrying about brand safety and fraud.
Outbrain has acquired Zemanta, a Slovenian-founded startup headquartered in New York City that paires with Outbrain’s interest to put native advertising on the same scale as display.By pairing Outbrain’s global network with Zemanta’s platform, marketers will be able to deliver scale, brand safety, and user engagement in one offering.
What: Connecting any device to the Internet. Why It matters: Because although exact figures are not yet available (since it is a new trend), the fact is that advertising will become a critical point to understanding the user. It will be like doing re-targeting, except it will be directed at things. The concept behind IOT […]
While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.
We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched in China, releasing the official Real Madrid app for Chinese fans.
Gameloft, a leading global publisher of mobile video games, seeks to move up in the market with its offer to integrate ads into its video games.
PebblePost closes series B equity and debt totaling US$47 million, a sum that includes a term loan facility with Horizon Technology Finance and secured credit facility with Silicon Valley Bank (SVB).
Programmatic marketing software DataXu has released the DataXu Validated Inventory Marketplace a tool comprised of real publishers and their authorized resellers that consists of multiple layers of supply curation to prevent counterfeit inventory.
Marketing platform Rocket Fuel has reached a definitive agreement to be privately acquired by Sizmek Inc. for US$2.60 per share in cash and an enterprise value of approximately US$145 million.Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe.