Advertising Campaigns: P&G’s Pantene Anti-Sponge
Procter & Gamble is boosting its Hispanic hair care products lineup.
Procter & Gamble is boosting its Hispanic hair care products lineup.
Procter & Gamble’s Tide No Stain Campaign, created by Conill New York was one of the Gold Winners at Advertising Age 2005 Hispanic Creative Ad Awards in the Magazine Category.
Hearst Magazines will publish a special lifestyle supplement for young Hispanic women called Tu Vida.
Publishers and Advertisers participating at AHAA’s 19th semiannual conference noted that an industry-wide research study about the benefits of print advertising would be very beneficial to increase prints share in Hispanic advertising.
The National Association of Hispanic Publications signed an agreement with El Universal News Service.
KeySpan started a solo mail advertising campaign last week.
The National Association of Hispanic Publications signed an agreement with El Universal News Service.
The Ford Motor Company Fund is sponsoring a bilingual Newspaper In Education program.
Embassy Suites Hotels has launched a new print advertising campaign.
El Diario de El Paso, Al Dia and Diario La Estrella of Dallas, and La Frontera (Mc Allen/Harlingen) recently joined Texas Hispanic Newspaper Network.
Last night publishers and media execs from major outlets in Spain, Latin America, and the U.S. came together to discuss the major challenges facing the media today.
Keith Clinkscales, Michael E. Phelps, Matt Montemayor, Sebastian Pallares, Graham Hall.
Hoy, the Spanish-language newspaper with daily editions in New York, Los Angeles, and Chicago, released the multi-market Hoy Media Consumption Study conducted in early 2005.
Keith Clinkscales, Michael E. Phelps, Matt Montemayor, Sebastian Pallares, Graham Hall.
Fresh from its first-ever BPA audit, Tiempos Del Mundo (Weekly, circ. 105,000) is settling into its new, streamlined structure.
InterContinental Hotels & Resorts is launching a new global brand advertising campaign.
A roundtable with publishers of Spanish-language newspapers.
Ambassador Publications celebrated the launch of Nuestra Guia, a Spanish-language Yellow Pages directory targeting Hispanics in the borough of Manhattan. Read more.
Loraine Lederman, Alan Weintraub, Carlos Verdecia.
Lopez Negrete has formed a direct marketing department to service existing and prospective clients.