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What: Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.
Why it matters: If these predictions are true, it would mean that while global advertising is still growing, it’s doing it slowly, which points to a saturation in media.

GroupM, Magna Global, and Zenith have released their reports of 2019 ad spending forecasts. Though they predict growth, it will be slower than in 2018. If we look at each of the forecasts, we can see their different predictions are directly related to the fact that digital advertising has been growing at great speed since 2010. However, it might be starting to grow less rapidly, giving way to certain formats to become protagonists, such as video.

GroupM Downgrades Ad Investment Growth Predictions

According to GroupM’s statement, WPP’s media investment group downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach US $19B instead of the US $23B earlier predicted. Stress on the auto category stood out in feedback from GroupM’s worldwide network, as did the absence of any rebound in CPG investment with traditional media.

“GroupM’s still strong but slightly fraying 2018 view ties to macro questions: tighter money, China’s slowing growth, and the potential for pricey trade wars,” said Adam Smith, Futures Director.

GroupM forecasts that ten countries will provide 83% of all 2019 growth. China remains the largest contributor, but 2019 will be the nation’s sixth successive year, with single-digit ad growth. It will mark its lowest growth rate yet recorded. That said, its $90 billion ad market is second only to the U.S. and has doubled since 2010.

Other big contributors to spending growth next year include the U.S., India, Japan and the UK.

Magna Global, on the Other Hand, Raises its Growth Forecast

While Magna released its forecast report right about the same time as GroupM, its results were quite different. Magna, which measured 2018 in retrospect, said global ad spend grew by a record 7.2% this year to $552 billion. And while GroupM revised its ad spend downward, Magna raised its own 2019 forecast from 4.0% to 4.7% to reach $578 billion. Magna’s optimism for 2019 is thanks to a robust global economy and cyclical events, like the US midterm elections and World Cup, that added $6 billion of incremental ad spend to the market.

According to Ad Exchanger, Magna said digital will make up half of global ad spend by 2020, but GroupM still forecasts digital’s share at 42% in 2019. Of the digital pie, Magna said search grew 16%, video 29% and social media 33% this year, while mobile ad sales grew by 32% to make up 62% of digital impressions. GroupM did not break out ad spend by format.

Zenith’s Forecast Slightly Down

Zenith, part of Publicis Media, has forecast that global ad expenditure will grow 4.5 percent in 2018, reaching $581 billion by the end of the year, boosted by the Winter Olympics, FIFA World Cup and U.S. mid-term elections.

The forecast for 2019 is down slightly from its September prediction of 4.2-percent growth, now forecast at 4 percent, but the 2020 forecast is stable at 4.2 percent. The 2021 forecast is for 4.1-percent growth. Overall, Zenith expects advertising expenditure to grow behind the global economy as a whole throughout its forecast period.

By region, North America’s ad market has been growing “fairly steadily but unspectacularly” since 2010, the firm said. North American ad-spend is expected to grow 3% in 2019 and to average 3.4% growth each year to 2021.

By 2021 Zenith expects television and video will have a combined 49% share of global “display” – a higher share than television ever achieved on its own. Further, linear TV’s share is projected to drop to 29.9% in 2021, the lowest point since Zenith started tracking the medium in 1980.

It’s time to evaluate this year and set up plans for 2017.  We asked major brand marketers and agency executives what they asking their partners to do more of next year and what they plan to invest in. Video/Social, Data-analytics, Owned Events and Talent are the main areas of investment.

The 3 questions  we asked:
1. For 2017 what are you asking your media partners to do more of, or what would you like to see more from them?
2. What are you asking your agency partners to do more of  in 2017 (If the interviewed is an agency executive then the question refers to their brand partners).
3.  What are the main areas of investment for your company on the marketing side  in 2017?

Xavier Turpin, Director – Multicultural and DD SW/West Field Marketing at Dunkin’ Brands Inc.

1. “We are asking our key media partners to understand our strategic direction and challenge back how they can build customized programs to help achieve them.”
2. “For agencies, it’s all about making sure they are focusing the right intellectual horse power in the right areas to help us best drive the business.”

3. In video (both Linear and Digital) and Social Media.

Gloria Constanza, Partner, Chief Contact Strategist,  d exposito & Partners, New York

1. “Ideas that truly support our clients’ objectives, that are designed based on data and facts, but still take into account the cultural art of our audience.  Ideas that can easily be tested and that can deliver results.”
2. “We need those advertisers that had shifted the pendulum to “a one size fits all approach” to rethink their strategies and focus on being relevant to the different audiences/segments of their business.”
3. “Continue to build our data/analytics offering in order to effectively address the ongoing transformation the industry is facing.  While advertising has always been grounded in data, in today’s age, the ease of gathering consumers learning by the minute, requires a more robust application to the available data.”

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Zach Rosenberg, President at MBMG, Los Angeles

1.Invention and first to market ideas to help our clients break through the clutter. Accountability in the form of helping to drive ROI such as better measurement.”

2. “Access to more first party data to allow for better optimization and to acquire deeper, more actionable insights.Willingness to take risks and to test and learn.”

3. “Talent and tools.”

 

 

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Manny Gonzalez, Senior Director, Multicultural Marketing Moet Hennessy, New York

1. “Identify more media partners, especially in the digital space, that have stronger original content creative capabilities.”

2. Same as question 1.

3. On one hand digital. On the other hand,   wholly-owned influencer events (original, not sponsored or third-party).

 

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Sonia Rocha – Villalba, VP Account Director-Media, Zenith Media,Los Angeles

1.  Holistic campaigns that fluidly leverage all their assets (TV, digtal, radio and especially social).  Capitalizing on the social success of our media partners to collectively deliver on campaigns is a big goal for next year.

2. We recommend brands assign more resources to create content and messaging that resonates with consumers and their interests. Ideally, it would be great to make all this content shareable to follow on consumption trends we are seeing today.

 3. N.A.

Join us at PORTADA Mexico!

What: Under the restructuration plan outlined by Publicis Groupe, Starcom Mediavest and  Zenith Optimedia Group are no longer.
Why it Matters: Publicis Groupe is a global leader in marketing and communication services. It is present in 108 countries and has more than 77,000 employees.

In order to maximize performance and operations, the French company has decided to reorganize the two media advertising companies Starcom Mediavest and Zenith Optimedia Group. There will now be four conglomerates operated by Starcom, Zenith, Mediavest Spark and Optimedia Blue 449, which will continue to deliver advertising services to its clients around the world.

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Steve King, CEO Publicis Media

“We have the strength to make it to the future first,” said Steve King, CEO of Publicis Media, in the press release.

 “Publicis Media is a fresh opportunity to simplify our organization, invent more modern ways to gain efficiency, introduce structures to increase collaboration and effectiveness, and reach a scale and clients of greater value.”

This change is being done under the context of Mediavest’s recent decision to fire 80 of its employees after the loss of some of its most important clients: Procter & Gamble, Coca-Cola and Walmart. With this new structure, the money from the four agencies will be united under one roof instead of split between the two giants.

And American TV media outlets are about to begin selling their ad spaces for the next season. For that reason, the Publicis agencies (and all of them in general) need to prepare for negotiations in which clients will invest millions of dollars in channels like CBS, NBCUniversal, 21st Century Fox and Walt Disney.

In terms of management, each of the companies is led by a global brand president. Lisa Donohue, who was the CEO of Starcom, is now the global brand president of said agency. Vittorio Bonori is at the head of Zenith. Brian Terkelsen is in charge of Mediavest Spark, and Andras Vigh will run Optimedia Blue 449.

At the same time, each agency has a CEO responsible for operations in the United States. Chris Boothe will assume the position of CEO of Mediavest SparkDave Ehlers will stay at the head of Optimedia Blue 449Lou Rossi will also stay at Zenith; and Donohue will lead Starcom until a successor is named. All of the brand leaders in the United States will report to Tim Jones, CEO of the Americas.

In Mexico, the Starcom spokesman told Portada: “We have four brands – Starcom, Mediavest, Zenith and Optimedia – working very well. We will continue to focus on giving clients from each brand the priorities that they demand, with a focus on the disciplines that we know will impulse brand growth.”

“We will leverage the Publicis global excellence centers to keep leading in digital, data, analytical, content and technology.” With respect to the structure for Latin America, he could only say that “it is being defined, and will be shared shortly.”

What: Victor Garcia has been appointed SVP, Managing Director for SMG Latin America at Starcom Mediavest Group. In addition, ZenithOptimedia named Diego Fernandez,  who formerly held Garcia’s new role, SVP, Client Services, Latin America.
Why it matters: Garcia will report to Monica Gadsby, CEO, US Multicultural & Latin America.Fernandez will report to Sergio Lorca, CEO, Iberia and Latin America, ZenithOptimedia.

3YDlqHHn_400x400 yBuhgoyv_400x400Starcom MediaVest Group has appointed Victor Garcia to SVP, Managing Director, SMG Latin America.  Diego Fernandez, who formerly held the role, has moved to ZenithOptimedia to take up the new role of SVP, Client Services, Latin America.

Garcia, formerly head of business development for SMG Latin America, will now lead operations for the division in Miami and across Latin America.  Garcia will report to Monica Gadsby, CEO, US Multicultural & Latin America.Garcia has been with SMG since 2006, most recently serving as SVP, Americas Business Development, where he led business development and revenue growth for Latin America and SMG’s US Multicultural business.  During his tenure as new business lead, Garcia led over 25 new business pitches, supporting and developing unique and innovative opportunities for SMG’s global clients and carving strategic media alliances that have been first of their kind.  Garcia demonstrated a level of innovation that supported significant revenue growth across clients and delivered best in class results. Prior to his new business role, Garcia was VP, Media Director at SMG, working across several agency brands within the SMG network managing clients such as Kelloggs, Darden, H&R Block, and Walgreens.  Garcia is fluent in English and Spanish and holds a B.A. from Florida International University.

053d3e2Reporting to Sergio Lorca, CEO, Iberia and Latin America, ZenithOptimedia, Diego Fernandez will have responsibility for regional clients and will lead operations for Latin America. Based at ZenithOptimedia’s Miami office, Fernandez will join ZenithOptimedia’s Leadership Team for Latin America.In his leadership role at SMG Latin America, Fernandez had regional responsibility for clients including Mondelez, Kellogg’s, and Samsung. Prior to this, he worked for nine years at Burger King as Head of Media and Digital for North America. Fernandez has also managed international clients for JCDecaux Spain, and at AOL Time Warner in Argentina he led the licensing department that launched the Harry Potter franchise throughout the Southern Cone. Fernandez is a graduate in Business Administration from the Universidad de Buenos Aires

“It’s with great pleasure that we announce Victor’s new role, leading our Latin America operations,” said Gadsby. “His knowledge of the region and of our various clients based on his outstanding performance leading growth for us in the last two years will be a significant asset. Victor will bring a fresh perspective, with a goal to drive increased integration and continue to increase our focus on vertical leadership, forming experts who will help lead the region across all emerging and growing digital, data and content platforms.”

“We are absolutely delighted to have someone of Diego’s experience and reputation take up this key role at ZenithOptimedia. We have seen fantastic growth in the region over the past year or so and Diego will play a key role in developing our Live ROI solutions for clients and in working with our markets to drive business growth,” said Sergio Lorca, CEO, Iberia and Latin America, ZenithOptimedia.

jpg_CTA-Latam_RegisterNowLuxury Goods and Services Marketing is going to be very well represented at our upcoming 7th Annual edition of the Portada LatAm Summit in Miami June 3 and 4. We just got the confirmation from 4 major players in the Latin American Luxury Goods and Services Sector:

Pedro Tabera, President and General Manager, Mercedes Benz Mexico

 

 
Alexis Thanasoulas, Managing Director Latin America, ZenithOptimedia Group

 


Stephanie Peña,
Regional Sales Director Americas, Longchamp and Javier Martinez Staines, Director General Editorial, Televisa have also confirmed their presence. More brand marketers will be confirmed in the next few days!

Tickets are going very fast, register here at the online promotion rate! 

The above brand marketers, agency executives and media companies will  dissect the main trends in Latin American luxury goods marketing and address questions including the below:
– What moves Latin Americans to acquire Luxury Goods and Services?
-Panregional vs. local Marketing, when is there tension, when do they complement each other?
– Paid Media and Content Marketing in the Luxury Sector

Other key brand marketers participating in #Portadalat include:
Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies
Manuel Medina Riveroll, Marketing Director, Bayer Mexico
Jon Suarez Davis, VP Global Media Strategy, Kellogg Company
Ivan Ahedo, Marketing Director, Comex
Carlos Espíndola, Gerente eHub Latinoamérica, 3M
Maya Kosovalic, Digital and Media Communications Manager, L’Oreal
and many more!

La firma ZenithOptimedia ha publicado las predicciones de gasto publicitario de septiembre del 2012. A continuación un resumen de lo más importante:

  • Latinoamérica terminará el año con un crecimiento de 7.7%, que subirá a 10.1% en 2013 y luego 8.7% en 2014.
  • Brasil será en 2014 el tercer contribuidor al crecimiento publicitario y pasará del sexto lugar como mercado de publicidad en 2011 al quinto en 2014, quitándole el lugar a Inglaterra.
  • El mercado publicitario global crecerá de 3.8% en 2012 a 4.6% en 2013 y 5.2% en 2014.
  • El crecimiento estimado en junio de 4.3% para 2012 ha bajado a 3.8%.
  • Los mercados emergentes crecerán 8% en 2013.
  • La publicidad en Internet crecerá 15% en el mismo año
  • Los medios digitales, particularmente la publicidad por Internet, están generando la mayor parte del crecimiento. El gasto en Internet crecerá 15.1% en 2013, medios tradicionales solo 2.3%.
  • El gasto en periódicos y revistas bajará año con año. En periódicos de 18.9% en 2012 llegará a 16.8% para el 2014. En revistas de 8.8% en 2012, llegará a 7.9% en el 2014.
  • La Eurozona en problemas, España en tercer peor lugar con -12.2% después de Grecia (-33.2%) y Portugal (13%).
  • La eurozona volverá a crecer lentamente el próximo año, después de la caída sufrida en 2012.
  • Los Estados Unidos contribuirán 29% al crecimiento de gasto publicitario del 2011 al 2014, los mercados emergentes 59%.
  • La Eurocopa, las olimpiadas y las elecciones en EUA ayudarán a que la televisión logre un record de gasto publicitario con 40.4% en 2012.

 

La firma ZenithOptimedia ha publicado las predicciones de gasto publicitario de septiembre del 2012. A continuación un resumen de lo más importante:

  • Latinoamérica terminará el año con un crecimiento de 7.7%, que subirá a 10.1% en 2013 y luego 8.7% en 2014.
  • Brasil será en 2014 el tercer contribuidor al crecimiento publicitario y pasará del sexto lugar como mercado de publicidad en 2011 al quinto en 2014, quitándole el lugar a Inglaterra.
  • El mercado publicitario global crecerá de 3.8% en 2012 a 4.6% en 2013 y 5.2% en 2014.
  • El crecimiento estimado en junio de 4.3% para 2012 ha bajado a 3.8%.
  • Los mercados emergentes crecerán 8% en 2013.
  • La publicidad en Internet crecerá 15% en el mismo año
  • Los medios digitales, particularmente la publicidad por Internet, están generando la mayor parte del crecimiento. El gasto en Internet crecerá 15.1% en 2013, medios tradicionales solo 2.3%.
  • El gasto en periódicos y revistas bajará año con año. En periódicos de 18.9% en 2012 llegará a 16.8% para el 2014. En revistas de 8.8% en 2012, llegará a 7.9% en el 2014.
  • La Eurozona en problemas, España en tercer peor lugar con -12.2% después de Grecia (-33.2%) y Portugal (13%).
  • La eurozona volverá a crecer lentamente el próximo año, después de la caída sufrida en 2012.
  • Los Estados Unidos contribuirán 29% al crecimiento de gasto publicitario del 2011 al 2014, los mercados emergentes 59%.
  • La Eurocopa, las olimpiadas y las elecciones en EUA ayudarán a que la televisión logre un record de gasto publicitario con 40.4% en 2012.

 

Hispanic Media buying and to a lesser extent planning is increasingly being the domain of general market agencies.

This is not exactly news, what is remarkable, though, is that the trend has accelerated over the last sixth months. See for example Publicis Groupe’s ZenithOptimedia, which since Lisa Torres joined the agency as President, Zenith Media Multicultural in February 2011 has snapped several accounts from agencies that are in the Multicultural /Hispanic specific niche.
ZenithOptimedia  won the Verizon Wireless media planning and buying business from Global Hue Latino. It also  took  General Mills  away from  Casanova Pendrill (Costa Mesa, CA) and Bromley (San Antonio, TX) as well as from Media 8 (Miami, FL) for the digital business.   Other ZenithOptimedia accounts include Denny’s, Pizza Hut and Sonic.

Total Market Approach…
Many marketing departments of major U.S. companies are integrating Hispanic marketing into their overall U.S. Marketing  plans as opposed to treating Hispanic as an independent niche.  (There definitely are exceptions like Clorox’s recent launch of Hispanic specific Spanish-language campaign Clorox Fragancia)  

…and how it affects the client- agency relationship
The Total Market approach also has organization and personnel consequences; Johnson & Johnson recently made the role of several of its multicultural marketing managers redundant. Generally, multicultural duties are being added to the job descriptions of the brand managers. This is also happening in several CPG companies. The consequence of these corporate reorganizations. for the client-agency relationship is that general market agencies obtain the Hispanic/multicultural business.

Again, this is the underlying trend, There is definitely still a role for Hispanic specific agencies, particularly in the creative space. Even in media buying and planning, e.g. see The Vidal Partnership (which plans and buys for J&J’s Zyrtec and Remy Martin), or Inspire which does the same for Sprint,  and many others.  Even small recently formed shops like Dallas based TruMedia which buys media for Maseca have been able to carve a niche.

Digital expertise

But the trend, particularly for major accounts, is to increasingly use general market agencies, albeit often their multicultural units (e.g. Starcom’s Tapestry).
Digital media expertise is also often a plus for general market agencies when pitching for Hispanic work.  Digitas , a member of the Publicis Group like ZenithOptimedia , for instance has the Hispanic digital accounts for the Mars brands Snickers, M&M and Twix.

Global advertising spending is set to grow by 4.3 percent to $502 billion this year, a slightly slower rate than previously predicted, dragged down by Europe's ongoing debt crisis, according to market research group ZenithOptimedia.

ZenithOptimedia scaled back its growth forecasts for Asia to 6.7 percent from 7.4 percent in March, and it now sees growth in Latin America of 7.8 percent, instead of 9.2 percent.

Only North America is proving more resistant, with Zenith maintaining its forecast for 3.6 percent growth this year.
The effects of Europe's woes are being felt even in fast-growing emerging markets of Asia and Latin America.
Ad spending by big companies will get a boost this year from big events such as the London Olympics, the Euro 2012 football championships, and the U.S. presidential elections. The events are expected to add $6.3 billion to the global ad market, concentrated from June to November.

"The ad market slowed in April and May as advertisers became more cautious about the state of the global economy," ZenithOptimedia said in a statement on Tuesday.

"The Greek elections have revived fears of a euro zone breakup. … Economic growth has slowed across the developed world and recessions have deepened in Southern Europe."

As a result, ad spending will actually shrink by 1.1 percent in the 17 member states of the euro zone this year, with Spain, Italy, Greece and Portugal being hit the hardest.

The forecasting group, which is part of advertising group Publicis, left its forecasts for 2013 and 2014 unchanged. It had previously seen growth this year of 4.8 percent

Global advertising spending is set to grow by 4.3 percent to $502 billion this year, a slightly slower rate than previously predicted, dragged down by Europe's ongoing debt crisis, according to market research group ZenithOptimedia.

ZenithOptimedia scaled back its growth forecasts for Asia to 6.7 percent from 7.4 percent in March, and it now sees growth in Latin America of 7.8 percent, instead of 9.2 percent.

Only North America is proving more resistant, with Zenith maintaining its forecast for 3.6 percent growth this year.
The effects of Europe's woes are being felt even in fast-growing emerging markets of Asia and Latin America.
Ad spending by big companies will get a boost this year from big events such as the London Olympics, the Euro 2012 football championships, and the U.S. presidential elections. The events are expected to add $6.3 billion to the global ad market, concentrated from June to November.

"The ad market slowed in April and May as advertisers became more cautious about the state of the global economy," ZenithOptimedia said in a statement on Tuesday.

"The Greek elections have revived fears of a euro zone breakup. … Economic growth has slowed across the developed world and recessions have deepened in Southern Europe."

As a result, ad spending will actually shrink by 1.1 percent in the 17 member states of the euro zone this year, with Spain, Italy, Greece and Portugal being hit the hardest.

The forecasting group, which is part of advertising group Publicis, left its forecasts for 2013 and 2014 unchanged. It had previously seen growth this year of 4.8 percent

Global advertising spending is set to grow by 4.3 percent to $502 billion this year, a slightly slower rate than previously predicted, dragged down by Europe's ongoing debt crisis, according to market research group ZenithOptimedia.

ZenithOptimedia scaled back its growth forecasts for Asia to 6.7 percent from 7.4 percent in March, and it now sees growth in Latin America of 7.8 percent, instead of 9.2 percent.

Only North America is proving more resistant, with Zenith maintaining its forecast for 3.6 percent growth this year.
The effects of Europe's woes are being felt even in fast-growing emerging markets of Asia and Latin America.
Ad spending by big companies will get a boost this year from big events such as the London Olympics, the Euro 2012 football championships, and the U.S. presidential elections. The events are expected to add $6.3 billion to the global ad market, concentrated from June to November.

"The ad market slowed in April and May as advertisers became more cautious about the state of the global economy," ZenithOptimedia said in a statement on Tuesday.

"The Greek elections have revived fears of a euro zone breakup. … Economic growth has slowed across the developed world and recessions have deepened in Southern Europe."

As a result, ad spending will actually shrink by 1.1 percent in the 17 member states of the euro zone this year, with Spain, Italy, Greece and Portugal being hit the hardest.

The forecasting group, which is part of advertising group Publicis, left its forecasts for 2013 and 2014 unchanged. It had previously seen growth this year of 4.8 percent

ZenithOptimedia estima que la inversión publicitaria mundial terminará este año en US$ 464.000 millones, una cifra un 3.5% más alta que en 2010, y seguirá aumentando hasta representar US$ 486.000 millones – a una tasa de crecimiento del 4.7%– a pesar de la continua desaceleración económica en Europa.

Según el informe de la compañía, opinan que  “los anunciantes han aprendido bien la lección de la última recesión, sobre todo tienen muy presente el hecho de que las crisis son óptimas para ampliar la participación en sus marcas en el mercado, ya que durante periodos de recesión los consumidores fundamentalmente reexaminan sus hábitos de consumo, en parte para ahorrar dinero, en parte para poder así darse un capricho en estos tiempos de penumbra".

ZenithOptimedia  prevee un aumento inversor del 5.2% para el 2013 y el 5.8% para 2014.

Gran parte del crecimiento mundial en inversión publicitaria proviene de países en desarrollo que aportarán un 58% de nueva inversión entre 2011 y 2014. Asia Pacífico, Europa Central & Este y Latinoamérica están creciendo mucho más rápido que el mundo desarrollado. Se estima que en los próximos tres años Latinoamérica crecerá al 7.3% anual.

En los próximos 3 años aproximadamente la mitad (48%) del crecimiento mundial en inversión publicitaria se generará en los países en desarrollo. Los cuatro BRICs – Brasil, Rusia, India y China – se prevé que aporten el 33% del crecimiento global. Más allá de los BRICs, hay seis mercados de rápido crecimiento que añadirán previsiblemente entre US$ 1.000 millones y US$ 4.000 cada uno al mercado publicitario y producirán un 15% del crecimiento global: Indonesia, Sudáfrica, Argentina, Turquía, México y Corea del Sur. En estos diez mercados la inversión publicitaria supone el 0.32% de su PIB a día de hoy, menos de la mitad de la media mundial que se sitúa en un 0.70%, lo que demuestra el enorme potencial de crecimiento.

Verizon Wireless-Zenith Multicultural
Sources at Global Hue in New York tell Portada that the Verizon Wireless media planning and buying business has been picked up by Zenith Multicultural. Global Hue is making a number of the positions connected with the Verizon Wireless account redundant. There are no changes in the Verizon Fios business which continues to be done out of Lopez Negrete.

Napa County
Napa County will be required to provide elections material in both English and Spanish, effective immediately, based on recent data collected by the U.S. Census Bureau.The decision comes as the result of a section of the federal Voting Rights Act, which establishes certain triggers for when a county must furnish information in a foreign language. Napa is now one of 27 California counties required to publish information in Spanish/ John Tuteur, Napa’s registrar of voters told the Napa Valley Register that he  expects to see a significant increase in postage and printing costs, as the inclusion of Spanish translations will cause ballots and voter guides to be larger. In all, those costs could increase 25 to 45 percent, Tuteur estimated.

  • Vox collective – Culture Health

Cultur health was launched by the vox collective and Cooney/Waters Group.

  • Domino’s – RL Public Relations

Domino’s Pizza has selected RL Public Relations (RLPR) as its Hispanic PR Agency of Record.

  • El Pollo Loco

Costa Mesa-based El Pollo Loco has named Hollywood's goodness Mfg. as its new advertising agency of record to handle marketing and communications efforts for the grilled-chicken chain. Goodness Mfg. will handle general market and Hispanic advertising for the Mexican fast food chain, which has more than 400 restaurants, mostly in California.

The decision ends a search process that began last fall with the review of more than 35 agencies, including L.A.-based McCann West/Casanova Pendrill and Santa Monica-based RPA. El Pollo Loco's former ad agencies, Venice-based Kreuger Communications and Burbank-based cruz/kravetz: IDEAS, did not take part in the review.

  • La Bella

A 13-week campaign giving away 25-cent coupons for any La Bella product in Vallarta Supermarkets is coupled with a contest to win a $1000 grocery value gift certificate. The promotion is the latest venture aimed to connect with the Hispanic community. Integrated in its efforts to grow the brand, Newhall retained Power Media Group for its efforts in marketing the Hispanic sector.

  • Gasolina Urban Blends

Pan American Properties announced the launch of its ready to drink cocktail product line, Gasolina Urban Blends in the state of Florida. Gasolina, which has been successful in Puerto Rico, will be distributed by Premier Beverage.

Rene Acosta, Director- Liquor Division of Pan American Properties, said, "Our success in Puerto Rico combined with really positive market research results in the US, gives us great confidence that the brand will be a winner in Florida and therefore our point of entry into the US mainland," added Acosta.

  • ZenithOptimedia

ZenithOptimedia, The ROI Agency, announced that Lisa Torres has been named President of its Multicultural Unit, effective immediately. In this newly created position, Ms. Torres will be responsible for providing leadership around the company’s state-of-the-art ROI strategies which are geared towards multicultural consumers. She will work directly with the company’s planning and buying teams and report to ZenithOptimedia’s Dave Ehlers, Executive Vice President, Managing Director.

Launched in 2006, the division handles $150MM in media billings. Clients include JPMorgan Chase, Denny’s, General Mills, Twentieth Century Fox, L’Oreal, Nestle and Payless.

If you are a Subscriber to the Directory login and access the Directory.Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

 

ZenithOptimedia, The ROI Agency, announced that Lisa Torres has been named President of its Multicultural Unit, effective immediately. 

In this newly created position, Ms. Torres will be responsible for providing leadership around the company’s state-of-the-art ROI strategies which are geared towards multicultural consumers. She will work directly with the company’s planning and buying teams and report to ZenithOptimedia’s Dave Ehlers, Executive Vice President, Managing Director.

ZenithOptimedia’s Multicultural Unit provides integrated, disciplined and productive planning and buying models to its clients.  Launched in 2006, the division handles $150MM in media billings. Clients include JPMorgan Chase, Denny’s, General Mills, Twentieth Century Fox, L’Oreal, Nestle and Payless.

Mostly recently, Ms. Torres was Executive Vice President, Group Account Director for MPG’s Diversity Unit. During her tenure, she substantially grew the company’s diversity business, while helping the business acquire new clients such as Dannon and Sears Holding Company. She has also held management positions at Carat USA, Inc., Conill Advertising and SiboneyUSA.

“I am very excited to take on this new role and work with ZO’s clients,” said Ms. Torres. “Understanding the role multicultural consumers play to a client’s business and how their influence can impact mainstream trends is important in this ever evolving media landscape.  I am glad to be bringing that big picture perspective and expertise to ZO.”

Among her notable accomplishments, Ms. Torres was named President of the AAAA’s Multicultural Committee in 2008. She has also been recognized as one ofCrain’s New York Business Top 40 Under 40 and a Media All-Star by Mediaweek. 

“With the minorities of America poised to be become the majority, and a new population census this year, our $150MM investments in multicultural media are becoming ever more critical,” said Tim Jones, CEO of ZenithOptimedia, N.A. “Lisa's appointment acknowledges the priority we are making in this area.”

Publicis Groupe’s ZenithOptimedia media services agency has revised upward its global advertising spending forecast from 3.5% growth to 4.8% this year compared with 2009. In North America, Zenith Optimedia expects ad spending to grow 2.4% for the year rather than the 1.3% it predicted in July.

Latin America is providing explosive growth, according to Zenith Optimedia. The agency forecast that ad spending growth in that region will reach 16.8% for the year, compared with the earlier prediction of 7.0%.

B2b publications in the U.S. will experience an ad spending decline of 6.0% this year and 5.0% next year, ZenithOptimedia said. 

Joe Shain was appointed as the new CEO of ZenithOptimedia Multicultural Direct (ZOMD), a new multicultural, primarily Hispanic oriented, marketing division introduced by Zenith Optimedia Direct. Portada® interviewed Shain last week.

Q: How many employees are employed in Zenith Optimedia Multicultural Direct?

A: “We are launching the new unit with Managing Director Len Sherman at the helm. Sherman will have a team of 5 people. In addition, we have the support of the team in Zenith Optimedia Direct.”

Q: What clients will you be working with?

A: “Zenith Optimedia Direct offers direct marketing services to clients including Hewlett-Packard Co., Abbott Labs, Schering-Plough, AstraZeneca, Aventis, T-Mobile, JP Morgan Chase and Curves International (Curves for Women Fitness Centers). Some of these clients may be interested in pursuing Hispanic direct marketing programs. Curves for Women, a fitness franchise, is also interested in targeting Hispanics via direct marketing. We are actively seeking clients targeting the Hispanic market via direct mail, broadcast and print and Internet.”

Q: How do you see the opportunities for direct response through print advertising in the Hispanic market?

A: “I think that print is strong. It's a function of how many publications exist for the marketplace. We do Newspaper FSI's for the general market. We don't do them yet for the Hispanic market, but I am sure we will. Some categories, like financial, are particularly suitable for direct mail. Direct mail bodes well where there is more information available for the consumer to look through. We are going to be media neutral. The beauty of direct response is that research is part of the campaign itself, because you are getting a response for each media.”

Q: In what categories do you see the most growth potential in terms of direct marketing to Hispanics?

A: “Financial services, Activation of new Credit Card customers, Direct to Consumer insurance companies, Mortgages, Health. However, often we find that corporations still lack the infrastructure to target Hispanics like a Spanish-speaking sales force."

Q: In what way are the techniques to target Hispanics different to the techniques used in the general market?

A: “An offer targeting the general market may not be that easily understood by Hispanics. It may need to be explained more clearly. Since credit card penetration is lower, offers may need more check payments as opposed to credit card payments. Additionally, the message needs to be culturally relevant.”

Georgia-Pacific, Utz Brands, Target-Ulta Beauty, Honda, McDonald’s, Volaris…. and more brands targeting the U.S. consumer right now.

  • Georgia-Pacific

Georgia-PacificPaper goods manufacturer Georgia-Pacific, a Koch Industries subsidiary, has selected Omnicom Media Group’s OMD as its U.S. media agency of record. Georgia-Pacific spent an estimated US $66 million on offline media from July 2019 to June 2020, according to data consultancy COMvergence. OMD will be tasked with all traditional and digital media planning and buying in the U.S. across Georgia-Pacific’s consumer brands portfolio, which includes the Angel Soft and Quilted Northern toilet paper brands, Brawny and Sparkle paper towels, Dixie cups and paper plates and Vanity Fair napkins. Georgia-Pacific handles programmatic media buying in-house.
Publicis Groupe’s Zenith was incumbent on the account for nearly two decades. .“Like most in our industry, 2020 has required Georgia-Pacific to fundamentally change how we work,” Georgia-Pacific vp, consumer experience Laura Knebusch said in a statement. “We look forward to partnering with OMD as we transform our media approach to achieve our brand growth objectives.” The paper good category saw a boost in 2020. Demand has come down since the 200% surge in paper good consumption in the early days of the pandemic when consumers were panic buying.

 

Utz Brands

Utz BrandsSalty snacks manufacturer Utz Brands  announced that two of its subsidiaries entered into a definitive agreement to buy Truco Enterprises, the producer of the ON THE BORDER (OTB) brand of tortilla chips, salsa, and queso. Heron Holding Corporation and Utz Quality Foods will pay $480 million to acquire the business. “This strategic acquisition will make Utz a significant player in the tortilla chip subcategory, where OTB holds the #3 position, and also provides us with a meaningful position in salsa, queso, and dips,” Dylan Lissette, chief executive officer of the snack maker said in a company release. “In combination with our small, but growing, premium Tortiyahs! Brand, the integration of the ON THE BORDER brand will continue to improve Utz’s scale and product diversification, which are important success factors for salty snacks.” Utz said it will utilize its capabilities in sales, manufacturing, and distribution to build the brand’s presence in channels where it is currently under-represented, including grocery and convenience. The company will also put its marketing and innovation resources behind OTB. The ultimate goal of Utz Brands is to become the fastest-growing, pure play branded salty snack platform in the U.S.  Utz Brands recently appointed Chattanooga, TN, based The Sasha Group as its marketing agency of record as the company shifts towards a digital-first, innovative and disruptive consumer marketing.

 

Portada LiveJOIN US AT PORTADA LIVE March 24, 2021

At this exclusive virtual event, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • Target – Ulta Beauty

    Target and Ulta Beauty announced a partnership to open more than 100 store-in-store locations in 2021. “The partnership brings Ulta Beauty’s best-in-class beauty authority to millions of guests who love the ease and convenience of Target’s one-stop shopping experience,” a joint news release said. More than 100 Ulta Beauty at Target locations, complementing Ulta’s existing store footprint, are expected to open in the second half of 2021, according to the release. There are plans to add hundreds more later. The 1,000-square-foot, shop-in-shop locations will mirror Ulta’s stand-alone stores, according to the release. They will be located next to Target’s existing beauty section. Ulta will train Target team members to be experts in its “prestige” beauty offerings.

  • Honda

    HondaHonda is taking an new approach to the next Civic’s online reveal. It is being broadcast on Twitch — a first for the industry — on Honda’s Head2Head Twitch channel. The event, to take place on Tuesday, Nov. 17 live  and will be hosted by Rachel Seltzer and MonsterDface, who will be joined by a quartet of top Fortnite players and another four top Twitch streamers. Those eight participants will form two teams and battle it out in Fortnite. The reveal and gameplay will also include a performance by Grammy-nominated recording artist Cordae. Honda says the 2022 Civic Sedan will launch in late spring 2021.

     

  • McDonald’s

    McDonald'sMcDonald’s announced a new growth strategy under the name “Accelerating the Arches”, which encompasses all aspects of McDonald’s business as a leading global omni-channel restaurant brand. One of the three growth pillars is denominated  “Maximize our Marketing” by investing in new, culturally relevant approaches to effectively communicate the story of brand, food and purpose. According to the press release, “underpinned by actions that support communities, the Golden Arches will maintain cultural relevance through clearer and more effective marketing, unlocking the power of the brand as a growth driver in its own right.” A renewed focus on McDonald’s purpose will come to life in a new campaign, “Serving Here. According to the release, “the campaign demonstrates the Company’s values and illustrates its commitments to the communities, customers, crew, farmers, franchisees and suppliers it partners with and will be animated with actions in its top markets. To drive that connection, the Company will continue listening to customers and finding opportunities to create cultural moments. The Famous Orders promotion in the U.S., so far with Travis Scott and J Balvin, is just the beginning.” McDonald’s will also introduce new packaging globally with a modern, refreshing feel and playful touches to unify branding in markets all over the world.

  • Volaris

VolarisVolaris, the ultra-low-cost Mexican airline, is introducing a new new Mexico City (MEX) – Houston (IAH) route with four weekly frequencies on Thursdays and Sundays. In the midst of the new normal, Volaris remains committed to being one of the airlines with the most active routes and operations, so during November 2020 it will connect Houston with two of the main tourist destinations in Mexico: Guadalajara and now Mexico City.  “It is our responsibility to offer a comfortable and safe airport with the necessary sanitation measures for all our visitors, which is why we have implemented our FlySeguro Houston initiative (https://www.fly2houston.com/vuela-seguro). We are honored that Volaris has implemented this new route between Houston and Mexico City, but most importantly that they work with us day after day for the welfare of the public ” said Mario Díaz, Director of the Houston Airports.

 

  • The Dominican Republic

    The Dominican Republic Ministry of Tourism has launched a new repositioning campaign showcasing the beauty and unparalleled experience of vacationing inthe Dominican Republic through the eyes and words of travelers. “The Real DR” is part of a multi-pronged marketing campaign which invites travelers to experience Dominican Republic’s brand through unscripted statements, stories and testimonials of actual tourists. In an effort to regain consumers’ trust and reinforce Dominican Republic’s reputation as a safe and paradise like destination, the Ministry of Tourism developed and launched #TheRealDR, an integrated marketing and communication campaign focusing on a six-pillared approach: Advertising, Public Relations, Social Media, Celebrity Marketing, Trade Marketing and Paid Search. The specific plans for each of the verticals are designed to work in unison to promote third-party endorsements, highlight the country’s strongest asset, the people, both visitors and locals, and show the world #TheRealDR.

  • South Eastern Grocers

    South Eastern GrocersSoutheastern Grocers opened four new Winn-Dixie stores in Boynton Beach, Gainesville, Jacksonville and Lakewood Ranch, Florida. These new locations are the first four openings of eight new Florida Winn-Dixie stores revealed this past May. The other four will be in Ft. Myers, Lake Mary and Melbourne later this year and Viera in early 2021. Customers at the four new Winn-Dixie locations will encounter such enhanced offerings as farm-fresh produce with 100-plus organic varieties, plant-based proteins made on site, specialty cheeses, fresh sushi made daily and a broad selection of grab-and-go meal options.  Among the stores’ other amenities are also new seafood departments and fresh bakery selections. Jacksonville, Florida-based Southeastern Grocers is one of the largest conventional supermarket companies in the United States, with grocery stores, liquor stores and in-store pharmacies serving communities throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. 

 

Dunkin’ Donuts and Baskin Robbins chains owner Dunkin’ Brands has held preliminary discussions to be acquired by Inspire Brands. Unilever, Quicken Loans, TikTok, Mazda, T-Mobile, Oreo and Verizon, Ocean Spray, Mellow Mushroom, Dollar General and more brands targeting the U.S. consumer right now.

For prior Sales Leads editions, click here.

 

  • Inspire Brands in Discussions to Buy Dunkin’ Brands

    Inspire Brands Exploring Purchase of Dunkin' BrandsDunkin’ Donuts and Baskin Robbins chains owner Dunkin’ Brands Group has held preliminary discussions to be acquired by Inspire Brands, a private equity-backed restaurant company, Dunkin’ said in a statement on Sunday. Inspire’s portfolio includes more than 11,000 Arby’s, Buffalo Wild Wings, SONIC Drive-In, Rusty Taco, and Jimmy John’s locations worldwide, according to the company’s website. Inspire Brands was formed in 2018 by private equity firm Roark Capital as a holding company after Arby’s completed the acquisition of Buffalo Wild Wings. Dunkin’ and Baskin Robbins 21,000 outlets are all franchised.  Inspire sees the Dunkin acquisition as a way to fuel its vision of operating a portfolio of large restaurant brands with growth potential. The model is rooted in the view of the portfolio of brands helping to gain economies of scale through food purchasing and talent sharing. “There is no certainty that any agreement will be reached,” said Karen Raskopf, Chief Communications Officer of Dunkin’ Brands. Dunkin’ declined to reveal further details. The deal being discussed would take Dunkin’ Brands private at a price of $106.50 a share, said the New York Times which first reported the development  The New York Time’s Andrew Ross Sorkin points out that Dunkin’ has done well during the pandemic. “The chain was investing in its digital business before the coronavirus outbreak, helping it offer contact-free takeout. Shifting work patterns mean more people are coming in later in the day, boosting premium products like espresso and specialty beverages, which diners may have bought from smaller, independent coffee shops before.”  Publicis Media is Dunkin Donuts media agency and BBDO its creative agency. In mid August Inspire Brands placed its national media business up for review, under Jones Lundin Beals + Partners (JLB+P). In 2014, the restaurant company spent US $424 million advertising its brands, including Arby’s, Sonic, Buffalo Wild Wings and Jimmy John’s, according to Kantar Media. Incumbent agencies have been invited to participate in the process, though it is unclear whether the representing agencies will defend. Inspire currently works with Zenith on Arby’s and Sonic, Mindshare for Buffalo Wild Wings, and Haworth on Jimmy John’s.

  • Mazda, Oreo, T-Mobile and Verizon

Mazda, Oreo, T-Mobile and Verizon were first-time sponsors of the 2020 Billboard Latin Music Awards aired last wednesday. Returning sponsors include Garnier Fructis, State Farm, Toyota and Comcast’s Xfinity brand. Comcast is also Telemundo’s parent company. The sponsors are integrated into the telecast and many will also be involved in digital and social media activities around and during the awards show.

  • TikTok

PMG has been selected by TikTok as lead social strategy agency for TikTok for Business, an ad/marketing solutions platform that the company launched in June. PMG, a Dallas-Ft. Worth based independent agency will oversee cross-channel strategy, creative, content development and production.

 

Portada LiveJOIN US AT PORTADA LIVE March 24, 2021

At this exclusive virtual event, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • Ocean Spray

    Ocean SprayOcean Spray Cranberries, the agricultural cooperative owned by more than 700 farmer families, unveiled its first ever national Hispanic marketing campaign “Sabor Único. Bueno Para Todos™,” highlighting the brand’s commitment to connecting farms to families and introducing the cranberry superfruit to new audiences. The national campaign, planned and executed by Ocean Spray’s media agency, KWG Advertising, includes TV, digital, social, radio, in-store as well as a unique branded entertainment partnership with Univision for a bi-weekly gamified segment on the network’s Despierta América morning show.
    Developed with Lerma, the TV spots and accompanying digital creative are based on the insight that Hispanic audiences were not familiar with cranberries as a fruit. The creative translates to “Unique flavor, Good for everyone,” and features artistic doodles and families enjoying a cookout in the park as they discover and enjoy cranberry-based fruit drinks. “We are proud to release ‘Sabor Único. Bueno Para Todos™’ on a national scale, highlighting the health benefits of the cranberry and encouraging a new audience to discover the delicious taste of our fruit juices,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. “What makes this campaign even more special is the fact we are celebrating our 90th Harvest and looking forward to the future of connecting farms to even more families for another 90 years.” Creative will launch across tv and digital starting this month.

     

  • Mellow Mushroom

    Mellow MushroomMellow Mushroom is taking its higher order of pizza and its in-store psychedelic eating experience and turning it into a new advertising campaign called the Art of Mellow. Launching on October 26, every guest who orders online from Mellow Mushroom and each person who mails in a postcard can enter a sweepstakes to win a piece of signature art commissioned exclusively for the Art of Mellow campaign from 13 contemporary artists (subject to eligibility requirements). Those who opt-in to participate will be notified via text. Each sweepstakes entry receives a digital gift that is perfect for Zoom backgrounds, Instagram and Snapchat filters, wallpapers, and more. Each entrant is also entered into a sweepstakes to win physical art objects, including t-shirts, pullovers, stickers, coasters, limited edition prints, and other wearable and displayable art.The sweepstakes will run until January 3, 2021, and guests are invited to opt-in when placing an order through the restaurant’s upgraded online ordering system or with no purchase via a mail in entry request. The art prizes are randomly awarded, and participants can enter up to 12 times during the sweepstakes period.“Creativity, design and art have always been part of the Mellow Mushroom dining experience,” says Anne Mejia, Vice President Brand Development. “Not only does this new campaign celebrate global artists, but it brings Mellow Mushroom out of the stores and into customers’ phones to be a part of their everyday lives. With more people dining at home right now, we want to bring the complete Mellow experience to our guests wherever they are.” Fitzco, a full-service, independent creative agency, developed the campaign for Mellow Mushroom. Mellow will drive engagement for the program across social and digital outlets, including Pinterest, YouTube, Facebook and Instagram, as well as through programmatic display and search. Visual arts, food and drink and cultural enthusiasts will be targeted. Video and static concepts will feature original art from the campaign alongside Mellow’s signature pizzas. Starting October 26, ads will run in market until the first week of January 2021.

     

  • Quicken Loans

    Quicken Loans has launched a spot for Spanish-speaking clients called Rocket Puede – Toma el control.

     

  • Unilever

    Unilever, the marketer of brands such as Dove soap and Lipton tea, plans to spend more to improve its digital marketing efforts, CEO Alan Jope said in a quarterly earnings call this week. The company increased its marketing spending in Q3, and plans to do so again during the  current Oct-Dec fourth quarter period.Some of the higher spending will go to traditional brand and marketing investment, while the company also seeks to invest in a “more manpower intensive marketing world, where digital programs take more resources,” Jope said. He highlighted the effectiveness of Unilever’s digital campaigns, saying the company has taken steps to ensure its advertising is seen in brand-safe environments by real people, not bots.

  • Dollar General

Dollar GeneralDollar General announced it is launching Popshelf, a concept store where about 95% of items sold will be $5 or less. Each store will be about 9,000 square feet. Inventory will include Dollar General’s private brands, home decor, electronics, food, health and beauty, and party supplies, according to a statement. Dollar General plans to open about 30 Popshelf stores by the end of fiscal year 2021. The first two locations will open in Tennessee, where the company is based.

 

 

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University of Phoenix, CAA, Whole Foods, Census Bureau, Estee Lauder…and more Sales Leads.

For prior Sales Leads editions, click here.

  • University of Phoenix

University of Phoenix has awarded its national broadcast advertising account to independent media agency Mediassociates. Mediassociates will guide the national and local offline buying for University of Phoenix including DRTV, OTT, and streaming audio channels. The agency is being tasked with reaching an expanding audience interested in online learning options. “The world of television and video is changing more than ever,” said Steve Gross, chief marketing officer, University of Phoenix. “Mediassociates has a deep understanding of these trends, and that combined with their years of experience in higher education, make them an ideal partner for the University of Phoenix. Mediassociates has added several other significant high profile new accounts to its roster including Mount Sinai Health System, Verisign, and Yale New Haven Health System, among others.

  • Whole Foods

Whole FoodsWhole Foods Market has refreshed the branding for its 365 private label products and has rolled out a campaign that combines marketing with education to showcase the rebrand. Called “Home Ec 365,” the initiative uses the 365 products as the foundation for free virtual classes that will address topics such as how to better clean kitchen appliances or how to use scraps and leftovers to whip up new meals.

Portada LiveJOIN US AT PORTADA LIVE, OCT. 14, 2020

To find out about Portada’s new virtual networking solutions at PortadaLive 2020 involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • Estee Lauder

Estee Lauder launched a worldwide, mobile-focused ANRcade site that features four video games themed around the benefits of the brand’s Advanced Night Repair Synchronized Multi-Recovery Complex product, such as “Serum Quest” and “Repair Racer.” The games are being promoted via social and digital.

 

  • Census Bureau

The U.S. Census Bureau has hired Integrated digital agency Sensis — along with Deloitte Consulting LLP — to provide social media and digital marketing services to the agency.

  • Inspire Brands

Inspire BrandsInspire Brands is placing its national media business up for review, under Jones Lundin Beals + Partners (JLB+P). Last year, the restaurant company spent US $424 million advertising its brands, including Arby’s, Sonic, Buffalo Wild Wings and Jimmy John’s, according to Kantar Media. Incumbent agencies have been invited to participate in the process, though it is unclear whether the representing agencies will defend. Inspire currently works with Zenith on Arby’s and Sonic, Mindshare for Buffalo Wild Wings, and Haworth on Jimmy John’s. “As a multibrand company, we see an opportunity to better align our media approach with a focus on custom targeting, digital business, and CRM efforts alongside optimizing media delivery and impact,” said Brian Pruitt, vice president, media strategy and planning of Inspire Brands.

 

  • One Club

The One Club is rebranding the “Here Are All The Black People” multicultural conference back to its original name, “Where Are All The Black People” for this year’s event taking place Sept. 22-24. In support of the name change, the event has new branding developed pro bono by Anthony O’Neill and Benny Gold, a pair of creatives at Goodby Silverstein & Partners. “In the 90s, Ed Crayton asked, ‘Where are all the Black people?’ said Jimmy Smith, chairman/CEO/CCO at Amusement Park Entertainment and One Club Board member. “In the mid-2000s, Mike Hughes, former president of The Martin Agency, said ‘Jimmy, I’d hire them (Black people); I just don’t know where to find them.’ As the saying goes, ‘If it ain’t broke, don’t fix it.’ Clearly, when it comes to race, the advertising industry is broken.”

  • Dunkin’ Donuts’s New Cereal Line

Dunkin' Donuts
Dunkin’ Donuts Hot Logo. (PRNewsFoto/Dunkin’ Donuts)

Dunkin’ Donuts is releasing two new breakfast cereals based on two of its most popular coffee drinks: Caramel Macchiato and Mocha Latte. Dunkin’ is teaming up with Post Consumer Brands , the makers of Honey Bunches of Oats, Shredded Wheat, Raisin Bran and other familiar cereals. The new cereals are expected to hit grocery shelves later this month. The companies say Dunkin’ coffee concentrate is added to the cereal, which consists of little crunchy spheres mixed with flavored marshmallow bits. A serving has about as much caffeine as a tenth of an 8-ounce cup of coffee. Nearly 65% of American adults drink coffee every day and nearly 90% of U.S. households consume cereal, according to Dunkin’.

  • CAA

MediaMonks is announcing a first-of-its-kind deal with Creative Artists Agency to serve as the company’s agent to help navigate Hollywood deals and content partnerships. MediaMonks’ Eric Shamlin told MediaPost this partnership seeks to position the company ahead of the accelerating trends towards interactive digital content in entertainment and sports.
While CAA has long created content deals for premium streaming services like Netflix and HBO, this partnership will help CAA be a “first mover” to develop content for new platforms such as Snap, Twitch, and TikTok. “Ones that offer all-new possibilities for viewers,” adds Shamlin, SVP Growth, MediaMonks. “Think interactive content, new ways of storytelling and short originals.”