Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.
It’s time to evaluate this year and set up plans for 2017. We asked major brand marketers and agency executives what they asking their partners to do more of next year and what they plan to invest in. Video/Social, Data-analytics, Owned Events and Talent are the main areas of investment.
Under the restructuration plan outlined by Publicis Groupe, Stardom Mediavest and Zenith Optimedia Group are no longer.
What: Victor Garcia has been appointed SVP, Managing Director for SMG Latin America at Starcom Mediavest Group. In addition, ZenithOptimedia named Diego Fernandez, who formerly held
Luxury Goods and Services Marketing is going to be very well represented at our upcoming 7th Annual edition of the Portada LatAm Summit in Miami June 3 and 4. We just got the confirmation from 4 major players in the Latin American Luxury Goods and Services Sector.
La firma ZenithOptimedia ha publicado las predicciones de gasto publicitario de septiembre del 2012.
La firma ZenithOptimedia ha publicado las predicciones de gasto publicitario de septiembre del 2012.
Hispanic Media buying and to a lesser extent planning is increasingly being the domain of general market agencies.
Global advertising spending is set to grow by 4.3 percent to $502 billion this year, a slightly slower rate than previously predicted, dragged down by Europe's ongoing debt crisis, according to market research group ZenithOptimedia.
Global advertising spending is set to grow by 4.3 percent to $502 billion this year, a slightly slower rate than previously predicted, dragged down by Europe's ongoing debt crisis, according to market research group ZenithOptimedia.
Global advertising spending is set to grow by 4.3 percent to $502 billion this year, a slightly slower rate than previously predicted, dragged down by Europe's ongoing debt crisis, according to market research group ZenithOptimedia.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
Zenith Optimedia Multicultural Direct’s new CEO Joe Shain is interested in a Hispanic FSI program. A Q&A. Read more.
Michelob ULTRA, Toyota, Peter Piper Pizza and other brands targeting the U.S. consumer right now.
Toyota will have a Spanish-language ad during the Univision broadcast of the Super Bowl on February 11, a spokesperson at Saatchi & Saatchi tells Portada.
Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS NYC The Lambs Club March 5, 2024 Overview Effective growth marketing in the United States makes it
McDonald’s, Acura, Insurance Navy… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Avocados from Mexico Commercial and Multichannel, Tidal, ParmCrisps, Jack in the Box…and other brands targeting the U.S. consumer right now.