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Sales Leads: Verizon Wireless – Zenith Multicultural, Culture Health, Napa County

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

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Verizon Wireless-Zenith Multicultural
Sources at Global Hue in New York tell Portada that the Verizon Wireless media planning and buying business has been picked up by Zenith Multicultural. Global Hue is making a number of the positions connected with the Verizon Wireless account redundant. There are no changes in the Verizon Fios business which continues to be done out of Lopez Negrete.

Napa County
Napa County will be required to provide elections material in both English and Spanish, effective immediately, based on recent data collected by the U.S. Census Bureau.The decision comes as the result of a section of the federal Voting Rights Act, which establishes certain triggers for when a county must furnish information in a foreign language. Napa is now one of 27 California counties required to publish information in Spanish/ John Tuteur, Napa’s registrar of voters told the Napa Valley Register that he  expects to see a significant increase in postage and printing costs, as the inclusion of Spanish translations will cause ballots and voter guides to be larger. In all, those costs could increase 25 to 45 percent, Tuteur estimated.

  • Vox collective – Culture Health

Cultur health was launched by the vox collective and Cooney/Waters Group.

  • Domino’s – RL Public Relations

Domino’s Pizza has selected RL Public Relations (RLPR) as its Hispanic PR Agency of Record.

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