El Super, a grocer owned by Grupo Comercial Chedraui, is acquiring Houston-based Fiesta Mart. With the acquisition of Fiesta Mart’s 63 branches, this new chain will become one of the largest Hispanic-focused supermarket companies in the U.S.
Endeavor and NeuLion have entered an agreement by which the former will acquire the latter in an all-cash deal valued at approximately USD $250 million. NeuLion powers the video delivery of a wide range of content owners, particularly major sports leagues, some of them owned by Endeavor.
Portada presents the highest level unit in Portada’s Council System: its Council of the Americas, a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech, and Media.
More MLB teams have Spanish-Language broadcasts and dedicated Spanish Websites than ever. As more Latino players dot MLB rosters and more Spanish-speaking fans consume the sport in new ways, marketers can reach these fans of more teams, en español, via TV and online.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.