20% of Canada’s population is composed of ethnic consumers, and nearly half of Canadians identify with more than one ethnic group. Yet, there is not enough attention to multicultural marketing above the U.S. border.
The NASL (North American Soccer League), US Soccer’s third division, has canceled the 2018 season. The league has several teams with strong Latin fan bases that are now in jeopardy but could also transition to more MLS and USL support.
Horizon Media has won the UnitedHealth Group account in the U.S. UnitedHealth Group is the biggest U.S. health insurer. This addition is another among Horizon Media’s previous big wins, like the account for Sprint.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.