CHANGING PLACES: H Code Media, Edgardo del Villar, Erin Voden…

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H Code Media, a digital advertising company targetint the US Hispanic market, announced the addition of three new positions to help strengthen the company’s leadership team:

 

 

 

Gonzalez, who has more than 15 years of industry experience, will work as president with H Code Media’s CEO Parker Morse to oversee the company’s efforts to expand its purview into new markets and strategies. Prior to joining H Code Media, Gonzalez was Head of Corporate Development at RhythmOne plc, a publicly listed online advertising company.

 

 

 

 

 

 

 

New Director of Data Science, Dr. Ramon Cendejas will develop and implement audience segment generators from internal data as H Code Media’s director of data science as well as analyze segments and identify segment insights to help create new optimization solutions. Before H Code Media, Dr. Cendejas was a Senior Data Scientist at Blinkx Plc.

 

 

 

 

 

 

 

 

New Head of East Coast Sales, Blake Belanger will act as an advocate for increasing H Code Media’s East Coast marketing and sales efforts and will be a catalyst for generating revenue, fostering relationships to increase new business and assisting in US-Hispanic product development evolution & ideation. Previous to working at H Code Media, Belanger served in a Senior Sales Director role at Pulpo Media (an Entravision Company).

 

 

 

 

Telemundo 47 / WNJU announced the addition of Edgardo del Villar to the station’s news team. He will co-anchor the 5 PM weekday edition of “Noticiero 47 Telemundo” starting Monday, October 23.   With more than 20 years of experience in reporting news for Spanish-language audiences, del Villar joins Telemundo 47’s news team after working as a news correspondent for Telemundo’s “Al Rojo Vivo con María Celeste.” Prior to joining Telemundo network in 2013, del Villar served as anchor of “Las Noticias,” Televisa’s primetime newscast in Monterrey, Mexico for 12 years. A native of Mexico, del Villar earned a Bachelor’s Degree in Marketing and Business Administration from the Universidad Iberoamericana in Mexico City and a Master’s Degree in Public Policy from the University of Chicago. He will be relocating to the New York Tri-State area for his new position.

Entravision Communications Corporation, a diversified media company serving Latino audiences and communities, has promoted Erin Voden to Senior Vice President of Integrated Marketing Solutions in Washington, D.C., effective immediately. Voden will report to Lilly Gonzalez, Executive Vice President of Integrated Marketing Solutions at Entravision. Her responsibilities primarily include overseeing and growing sales for the company’s television and online media properties and operations serving the Washington, D.C. market.Erin Voden joined Entravision in 2015 as Vice President, Integrated Marketing Solutions in Washington D.C.

 

 

 

Alysia Borsa has been promoted to chief marketing and data officer at Meredith Corporation. She will lead corporate marketing strategy, integrated marketing communications, first-party data strategy and management, and consumer- and advertiser-focused insights and analytics across all Meredith national media channels. Borsa has been with Meredith since 2011 and most recently was executive VP/chief data and insights officer.

 

 

 

 

Karen Costello has been appointed executive creative director at The Martin Agency, where she will oversee the Mondelez account. She was most recently ECD at Deutsch Los Angeles.

 

 

 

 

 

Steve Cahillane has been named CEO of Kellogg Co., replacing John Bryant, effective Oct. 2. He will also succeed Bryant as chairman on March 15, 2018. Cahillane was most recently CEO of Nature's Bounty. Prior to that position,  he was a top executive at Coca-Cola.

 

 

 

 

 

 

Jim Norton, Condé Nast president of revenue and Chief Business Officer, is leaving the Company. Pamela Drucker Mann, who has been promoted from CMO to Chief Revenue and Marketing Officer of the Publisher, will replace Norton. She is the first woman to hold this position at Condé Nast and will oversee all ad sales and marketing efforts for the company’s portfolio of 22 brands.

 

 

 

 

Josh Stinchcomb, the Chief Experience Officer, has also been promoted. Now, Drucker Mann and Stinchcomb will report to Condé Nast president and CEO Bob Sauerberg.

 

 

 

 

 


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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