Meltwater Acquires Cosmify, Bolsters Data Analytics Offerings & Machine Learning Engine

What: Media intelligence and data analytics company Meltwater has acquired Cosmify, a knowledge discovery platform that uses advanced machine learning technology.
Why it matters: The fifth deal in Meltwater’s ongoing M&A streak adds machine-learning, data-science experts to in-house machine learning team.

Meltwater, a global leader in media intelligence and data analytics, announced the acquisition of Cosmify, a knowledge discovery platform that uses advanced machine learning technology for in-depth analysis of corporate data sets. Cosmify’s technology will help Meltwater’s industry-leading platform intelligently manage the vast amounts of data from multiple sources that businesses need to make competitive decisions based on insights from the outside.

With its fifth acquisition in less than nine months, Meltwater is quickly building on its impressive data science engine aimed at offering the most innovative and dynamic media intelligence platform in the world. With 55 offices throughout six continents, Meltwater employs more than 1,500 employees and 50 percent of Fortune 500 companies use its services to shape business decisions.

Cosmify founder Eugene Ciurana and chairman Bart Swanson launched their first machine learning company, Summly, with 16-year old founder and Oxford student Nick D’Aloisio, and sold it to Yahoo for $30 million in  2013. In 2014, the team, with co-founders Dr. Ana Nelson, Connor Goodwolf, and Sriram Krishnan, launched Cosmify. Bart Swanson of Horizons VenturesMuleSoft founder Ross Mason, and CA Technologies VP of Engineering Leonid Igolnik are part of the advisory board.

Now, after selling two companies in four years, the team is joining Meltwater’s push to build the largest AI-driven data repository in the world, giving companies a competitive edge by allowing them to leverage insights from  external data when making business decisions

“The best business decisions are based on forward-looking data. Today external data on the open internet is one of the most important sources for forward-looking information,” says Jorn Lyseggen, CEO and founder of Meltwater. “Cosmify’s advanced discovery, clustering, and classification capabilities will enhance Meltwater’s ability to connect the dots between a wide range of data types from internal and external data and ultimately help business leaders make more informed decisions.”

“95% of all data is unstructured and unwieldy, but it also contains a vast trove of unexploited value,” says Eugene Ciurana, CEO and Founder of Cosmify.  “Our unsupervised learning system extracts knowledge from internal and external, unstructured data sources like PDFs, free-text, spreadsheets, media files, presentations, cloud drives, calendars, or chat systems - most often hitting on valuable information nuggets that eluded the very users who produced them.”

“Cosmify’s knowledge discovery engine analyzes customers’ very large and dynamic data lakes to produce vectorized information, and when fed into our existing Data Science platform, automates generation of highly customized outside insights – all without having to import their internal data into our systems,” says Aditya Jami, Senior Director of Engineering & Head of AI at Meltwater.

The acquisition of Cosmify comes on the heels of several key acquisitions for Meltwater that have broadened its global footprint and cemented the company’s commitment to data science and machine learning. Meltwater recently announced its plans to acquire Canada’s Infomart, followed closely by Hong Kong-based social big data SaaS solution Klarity. Earlier this year, it acquired Oxford University spinout, Wrapidity, to add AI-based crawling to Meltwater’s platform and last year, Meltwater acquired Encore Alerts, a US-based data science driven media monitoring company.

Meltwater is actively seeking investment opportunities and partnerships to continue expanding its media intelligence services globally, with a strong emphasis on data science.

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.