SALES LEADS LATAM: Amazon, Richemont, General Motors…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada's Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Amazon 

Amazon has launched a review of its global media planning and buying accountAdweek has reported. The review has invited media agencies to pitch for the business. The estimated US$1 billion-plus media services account includes North American and other markets worldwide. Incumbent IPG Mediabrands' Initiative handles global media AOR, while WPP’s MEC handles U.S. digital media-buying.

 

 

  • Richemont

Luxury-goods giant Richemont has appointed WPP’s MediaCom to handle its US$400 million global media planning and buying business. Publicis Media agencies handled the account.Richemont brands include Montblanc, Piaget, Cartier and Alfred Dunhill.

 

 

  • General Motors

General Motors Brazil has chosen Dentsu Aegis Network to handle both traditional and digital media buying and planning duties in Brazil. The company's retail account will continue to be handled by Publicis.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Ubisoft

Gaming giant Ubisoft has appointed IPG’S UM to handle media planning and buying duties in USA. UM office in San Francisco, where Ubisoft’s U.S. operations are based, will oversee the account. GroupM handles global media for Ubisoft and that relationship so far continues. Among Ubisoft’s gaming products are the Assassin’s Creed, Far Cry and Just Dance titles.

 

 

 

  • PHD Mexico

PHD, Omnicom Media Group's (OMG) media agency, is opening a new office in Santa Fe, physically separating the operations of PHD from the rest of OMG. Julián Porras, CEO OMG Latin America, and local authorities like Riccardo Ferraris, and Manuel Arellano, Mexico’s CEO and CFO respectively and Jean Charles Cabrol, General Manager of PHD México, were all present in the opening. PHD is the media agency of well-known brands in Mexico such as Volkswagen Group, Ferrero, Bayer Laboratories, SC Johnson, HP and Bacardí, among others. PHD has around 4,000 employees in more than 80 offices worldwide.

 

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
-New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

 


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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