SALES LEADS LATAM: Amazon, Richemont, General Motors…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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Amazon has launched a review of its global media planning and buying account, Adweek has reported. The review has invited media agencies to pitch for the business. The estimated US$1 billion-plus media services account includes North American and other markets worldwide. Incumbent IPG Mediabrands' Initiative handles global media AOR, while WPP’s MEC handles U.S. digital media-buying.
Luxury-goods giant Richemont has appointed WPP’s MediaCom to handle its US$400 million global media planning and buying business. Publicis Media agencies handled the account.Richemont brands include Montblanc, Piaget, Cartier and Alfred Dunhill.
- General Motors
General Motors Brazil has chosen Dentsu Aegis Network to handle both traditional and digital media buying and planning duties in Brazil. The company's retail account will continue to be handled by Publicis.
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Gaming giant Ubisoft has appointed IPG’S UM to handle media planning and buying duties in USA. UM office in San Francisco, where Ubisoft’s U.S. operations are based, will oversee the account. GroupM handles global media for Ubisoft and that relationship so far continues. Among Ubisoft’s gaming products are the Assassin’s Creed, Far Cry and Just Dance titles.
- PHD Mexico
PHD, Omnicom Media Group's (OMG) media agency, is opening a new office in Santa Fe, physically separating the operations of PHD from the rest of OMG. Julián Porras, CEO OMG Latin America, and local authorities like Riccardo Ferraris, and Manuel Arellano, Mexico’s CEO and CFO respectively and Jean Charles Cabrol, General Manager of PHD México, were all present in the opening. PHD is the media agency of well-known brands in Mexico such as Volkswagen Group, Ferrero, Bayer Laboratories, SC Johnson, HP and Bacardí, among others. PHD has around 4,000 employees in more than 80 offices worldwide.
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