The “Global Review of Data-Driven Marketing and Advertising”, a new White Paper sponsored by MediaMath, for the first time includes major insights on Data Driven Marketing in Latin America. The report includes data from a survey of thousands of marketers in 3 major Latin American markets. Download it here.
One of the main insights of the White Paper, a “Global Review of Data-Driven Marketing and Advertising”, is that not only does data matter, but it’s coming to represent a central pillar of marketing, advertising and customer experience practice, all around the globe. The report, which is based on a survey of nearly 3,000 marketers, provides in-depth quantitative and qualitative information on whether and how companies are investing in Data Marketing. For the first time data about three major Latin American markets is disclosed.
