Join Us at the Marketing in Multicultural America Summit, NYC, March 5

June 29, 2015

Into MiTú’s Latin American Expansion

Major Multi Channel Networks (MCN’s), or Multiplatform Networks (MPN’s) like some want to be called, are expanding into Latin America. Latin America is a region which is almost a natural extension for those who are already present in the U.S. Hispanic market. MiTú Network is one of the main platforms entering the Latin American market. Portada talked to Adeline Cassin, Head of International Revenue at MiTú Network, about the platform’s expansion into Latin America.

Mexico Fans

Sports Marketing: How Makita Uses Soccer and Racing to Engage its Customer Base

Soccer online retailer SOCCER.COM and Makita USA last week announced their Seventh Annual El Tricolor Contest. “Makita’s active sponsorship of the Mexican National Team (MNT), as well as Major League Soccer (MLS), is a key part of the company’s effort to integrate the Makita brand into the life and passions of the Hispanic contractor,” says Raquel Portillo, senior marketing specialist, emerging markets at Makita.