What: 2btube, an MCN that targets the Spanish-speaking world, launched a new technology platform powered by Bent Pixels to better serve the needs of its growing talent base.
Why it matters: 2btube is taking advantage of Bent Pixels’,a software platform that helps multi-channel networks to use collaboration resources, guides, third-party apps, and support.Using the Bent Pixels platform, 2btube creators can now enjoy these tools and more, all in one place.
The Bent Pixels software platform helps multi-channel networks (MCNs) like 2btube easily manage and scale their businesses by simplifying back-office tasks like contract management, partner onboarding, business intelligence, and payments.2btube is also taking advantage of Bent Pixels’s Partner Dashboard, which provides creators with a centralized hub for channel earnings and analytics, collaboration resources, guides, third-party apps, and support.Using the Bent Pixels platform, 2btube creators can now enjoy these tools and more, all in one place.
2btube CEO Fabienne Fourquet noted: “We analyzed different technology platforms and considered building a platform in-house, but for our needs, Bent Pixels was the best technology available. It was easy and fast to implement, and it will allow 2btube to fuel the next growth phase.”
The Madrid-based network has experienced tremendous growth since it launched last September. In just 9 months, 2btube has signed more than 100 top Spanish language channels with 6.2M subscribers and over 60M recurring monthly views. “Today, we are the largest YouTube company in Spain,” Executive Chairman Bastian Manintveld noted, “and we’re on track to be number 1 in Mexico by the end of the year. As we grow, we need to help our talent with more efficient tools to develop their audience, foster collaborations with other creators, and provide access to other monetization opportunities.”
“We have been extremely impressed with 2btube’s development and are thrilled to leverage our technology to fuel their continued success,” remarked Bent Pixels SVP, Growth James Creech. “They have a very talented team dedicated to serving the needs of their creators”. With the right technology and partnerships in place, 2btube is poised for even more explosive growth through the remainder of this year and beyond.