09/23/2014

#Portada14: The unended Quest-How to best connect with a changing Hispanic audience

One of the highlights at the 8th Annual Hispanic Advertising and Media Conference was the expert panel discussion “The unended Quest: How to connect In-Language or in-culture across generations.” The panel, presented by GFK, was moderated by Carlos Garcia, SVP Multicultural at GFK with Maria Lopez Knowles, CMO, Pulpo Media, Leonardo R. Torréss, General Manager of DishLatino, Vilma Vale-Brennan, Managing Partner, Multicultural Lead, MEC and Steven Millerman, CEO, Prime Access as panelists.

Chris Whalen is Kimberly-Clark’s new Global Media Director

Former OMD global account director Chris Whalen has been appointed Kimberly-Clark’s new Global Media Director, as part of the company’s executive changes that further enhance its

Brazil’s Globosat and Colombia’s Caracol to launch Hispanic pay-TV channel

Brazil’s Globosat and Colombia’s Caracol TV, Two major Latin America’s broadcasters, have signed a Memorandum of Understanding to launch a Spanish-language pay-TV channel in the United States in 2015. This will be Globosat’s most ambitious international expansion to date.

Dream Foods International, LLC to Acquire Casa Mexicana Brand from Hispanic Specialty Brands, LLC

Dream Foods International, LLC, a specialist in organic ethnic foods, has acquired The Casa Mexicana brand from Hispanic Specialty Brands, LLC to join the other natural and specialty brands owned by Dream Foods International, LLC.

Chris Whalen is Kimberly-Clark’s new Global Media Director

Former OMD global account director Chris Whalen has been appointed Kimberly-Clark’s new Global Media Director, as part of the company’s executive changes that further enhance its

DOWNLOAD #Portada14 presentations (Log-in or Free Reg. required)

Last week’s #Portada14 (Portadas’ Hispanic Music and Entertainment Marketing Conference and the 8th Annual Hispanic Advertising and Media Conference ) was a “terrific” event , in the words of many attendees with amazing content and great networking opportunities. DOWNLOAD the presentations of many of the speakers below!

September 23, 2014

#Portada14: The unended Quest-How to best connect with a changing Hispanic audience

Chris Whalen is Kimberly-Clark’s new Global Media Director

Brazil’s Globosat and Colombia’s Caracol to launch Hispanic pay-TV channel

Dream Foods International, LLC to Acquire Casa Mexicana Brand from Hispanic Specialty Brands, LLC

Chris Whalen is Kimberly-Clark’s new Global Media Director

DOWNLOAD #Portada14 presentations (Log-in or Free Reg. required)