Xavier Mantilla is the new SVP Multicultural at UM. Mantilla will work across all UM clients and also work at Identity across all IPG agencies. Also, Mantilla will continue to service the Sony Pictures client for the Latin American market. Portada interviewed Mantilla, a veteran in both the U.S. Hispanic and Latin American advertising and media markets, about his new position and the challenges ahead.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
Our editor Carolina Ré presents our first Pulso BA column on the pulse of the marketing and media industry in Buenos Aires. In this first installment, we discuss the hot-button topic of programmatic buying. So hot, that it is burning hands in Latin America. Should we let it go or grasp it firmly in our hands?
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Xavier Mantilla – UM Worldwide ::: Luciana
Xavier Mantilla is the new SVP Multicultural at UM. Mantilla will work across all UM clients and also work at Identity across all IPG agencies. Portada interviewed Mantilla, a veteran in both the U.S. Hispanic and Latin American advertising and media markets, about his new position and the challenges ahead.
More confirmations from great brand marketers for our Portada Latam Summit on June 3 and 4 in Miami and the Latin Online Video Forum which will preceed it!
LatinWorks, a full-service cultural branding firm that belongs to the Publicis-Omnicom network, announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue begun operations last week on April 15th, 2014. It will be spearheaded by Keisha Andrews-Rangel in the role of Managing Director. Rangel joined LatinWorks in 2004 and has served as Vice President of Media Strategy, growing the practice to $100 million in media billings during her nine-year tenure. Initially, nTrique will be handling Latinworks accounts such as RadioShack and Domino’s Pizza but Andrews tells Portada that she is working on several pitches for new clients.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Xavier Mantilla has been appointed as SVP
More confirmations from great brand marketers for our Portada Latam Summit on June 3 and 4 in Miami and the Latin Online Video Forum which will preceed it!
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers