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April 21, 2014

Xavier Mantilla, new SVP at UM: “The Miami marketplace is very much a re-seller market”

Xavier Mantilla is the new SVP Multicultural at UM. Mantilla will work across all UM clients and also work at Identity across all IPG agencies. Also, Mantilla will continue to service the Sony Pictures client for the Latin American market. Portada interviewed Mantilla, a veteran in both the U.S. Hispanic and Latin American advertising and media markets, about his new position and the challenges ahead.

nTrigue’s Keisha Andrews: “Media has changed due to digital media and how multicultural consumers self-identify”

LatinWorks, a full-service cultural branding firm that belongs to the Publicis-Omnicom network, announced the launch of nTrigue, a new strategic business unit designed to expand upon the firm’s media planning and buying operations. nTrigue begun operations last week on April 15th, 2014. It will be spearheaded by Keisha Andrews-Rangel in the role of Managing Director. Rangel joined LatinWorks in 2004 and has served as Vice President of Media Strategy, growing the practice to $100 million in media billings during her nine-year tenure. Initially, nTrique will be handling Latinworks accounts such as RadioShack and Domino’s Pizza but Andrews tells Portada that she is working on several pitches for new clients.