Xavier Mantilla, new SVP at UM: “The Miami marketplace is very much a re-seller market”
Xavier Mantilla is the new SVP Multicultural at UM. Mantilla will work across all UM clients and also work at Identity across all IPG agencies. Also, Mantilla will continue to service the Sony Pictures client for the Latin American market. Portada interviewed Mantilla, a veteran in both the U.S. Hispanic and Latin American advertising and media markets, about his new position and the challenges ahead.