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March 31, 2014

Latam Summit Speaker Annika Blockstrand – Mondelez: “Digital should reach 15% of our Latin American media budget in 2014.”

Annika Blockstrand, Regional Media Director for Latin America at Mondelez International and a speaker at our upcoming Latam Summit, tells  Portada that in 2014 approximately 15% of Mondelez’s Latin American media budget is going to be invested in digital media. Mondelez brings together well-known global and local snacks brands that in 2013 had revenues of more than US$ 35 billion. How a major marketer plans to
engage Latin Americans going forward.

Ebuzzing and Teads merge, aim to become a global online video giant

Ebuzzing, global provider of technology-driven video advertising solutions and Teads, a video ad management supply side platform (SSP) has merged to create the global video advertising group “Ebuzzing and Teads”. Ebuzzing and Teads, is intended to become the new global leader in online advertising through video and expected to generate US $100 million turnover this year, and going public and listing on the NASDAQ, New York in 2015.