Latam Summit Speaker Annika Blockstrand – Mondelez: “Digital should reach 15% of our Latin American media budget in 2014.”
Annika Blockstrand, Regional Media Director for Latin America at Mondelez International and a speaker at our upcoming Latam Summit, tells Portada that in 2014 approximately 15% of Mondelez’s Latin American media budget is going to be invested in digital media. Mondelez brings together well-known global and local snacks brands that in 2013 had revenues of more than US$ 35 billion. How a major marketer plans to
engage Latin Americans going forward.