A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Paypal – Mexico
Paypal Mexico has launched a new re branded site. The new site is prepared for mobile with more simple features. Paypal Mexico has over 3 million accounts.
Foursquare will work with IMS Internet Media Services (IMS), to expand its reach and scope in Latin America. IMS will introduce dedicated sales teams in two of the region’s major markets, Brazil and Mexico. Read more about this here.
The Hawaii Tourism Authority has selected Focus/LATAM to represent Hawaii in the Latin America market following a request for qualifications issued in November 2013.
Based in Argentina, Focus/LATAM is a general sales agent and full service representation company. The agency will be responsible for helping to grow visitor arrivals and spending from Latin America, which includes Brazil, Mexico and Argentina, in the Hawaiian Islands.
UM Paraguay has won the Arcor account in the country. UM is already working with Arcor in Chile, Colombia, Mexico, Peru and Uruguay. IPG Mediabrands will be in charge of the media buying and planning in the country and the goal is to generate interaction between all the Latin American countries handled by the agency.
VCCP Spain has won the Grupo Liberty Seguros account for its brand Génesis. The brand is looking to strenthen the business in all the media platforms.
Scarpato Argentina will work with Aretha Lingerie and Andros Underwear. Scarpato will be in charge of the media planning and buying and all the creative campaigns. The agency has been working also with TCL, La Farruca, BKD Shampoo, Saiar and Editorial Perfil.
Argentinean agency Niña will be in charge of the creative actions for Bodegas Salentein.