Now also in the Perfume Business! Sofia Vergara to launch her first fragrance for women on HSN

What: Sofia Vergara will launch her fragrance for women¨ SOFIA BY SOFIA VERGARA ¨ to debut on the Home Shopping Network (HSN) on April 24.
Why it matters: The Fragance is rolling out nationwide in September.

PARLUX FRAGRANCES, LTD SOFIA BY SOFIA VERGARAThe  international entrepreneur, actress and style icon, Sofia Vergara, is moving into the fragrance business by launching her first scent, SOFIA BY SOFIA VERGARA.

The fragrance will debut exclusively with entertainment and lifestyle retailer HSN on April 24th and in key markets internationally. SOFIA will roll out to retailers nationwide in September.

Fabricated with perfumer Bruno Jovanovic (IFF), SOFIA BY SOFIA VERGARA opens with a berry blend to represent Sofia's energy while the middle notes embrace her love for her native country, Colombia. The fragrance combines unique ingredients, including:

  • Top Notes: Blackberry, Sparkling Cassis Buds, Plum
  • Mid Notes: Purple Violet, Colombian Rose, Colombian Orchid
  • Base Notes: Earthy Woods, Vanilla, Sandalwood

The Eau de Parfum will retail for US $55 (100ml) and US $48 (50ml) and a Shimmer Body Lotion for US $30.Sofia's will be captured in an evocative ad campaign shot by Carter Smith.

"I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me," says Sofia Vergara.

"Sofia wanted to be very involved in the development of the fragrance and we knew it was critical to carefully choose the right partners (Maesa and Parlux), as well as the distribution channels,"said Luis Balaguer, CEO and co-founder of Latin World Entertainment with Sofia Vergara in 1994.

HSN's Chief Merchandising Officer Anne Martin-Vachon said, "This fragrance truly embodies Sofía's captivating personality. She is smart, glamorous, sophisticated, sensual and highly accessible to her fans...all great qualities to have for a successful beauty launch at HSN."

Donald Loftus, President of Parlux Ltd. said, "Once we had the right fragrance and packaging, our next step was to find the ideal retail partner. HSN is the perfect platform to introduce Sofia's signature fragrance as it allows women the opportunity to enjoy a night in with Sofia and shop with her in the comfort of their own homes."

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.