GroupM’s Modi to enter addressable TV buying business
What? GroupM is opening a new media buying and planning agency. Why it matters? The agency will focus on addressable TV, hyper-local TV and interactive TV
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What? GroupM is opening a new media buying and planning agency. Why it matters? The agency will focus on addressable TV, hyper-local TV and interactive TV
What? AT&T launched a new billing program called Sponsored Data Monday.The program allows content providers (e.g. Netflix) to pay for mobile data costs so that the
¡Hola! magazine has arrived in Central America through a licensing agreement with Grupo Cerca. As of November, the monthly magazine is now publishing a local edition in Costa Rica, Nicaragua, Panama, El Salvador, Honduras, and Guatemala. Portada talked with Marcelo Burman, President and CEO of Grupo Cerca, about the launches and details of its agreement with local partners in each of the six Central American countries, and how ¡Hola! plans to market advertising in the magazine.
What? GroupM is opening a new media buying and planning agency focused on addressable TV. Why it matters? The agency will focus on addressable TV, hyper-local
Mashable has raised $13. 3 million in Series A funding. The round was led by Updata Partners with participation from New Market Ventures Partners, Social Starts, Buddy Media co-founders Michael and Kass Lazerow, Iglo Group CEO Elio Leoni Sceti, and Havas Global CEO David Jones.
What? IT company Movile with appAttach announced the launch of an unified app marketplace platform for Latin America. Why it matters? The platform aims to connect and improve relationships
What? The international value-added distributor of specialty technology products ScanSource has named Yvette McKenzie President of ScanSource Latin America and Mexico. Why it matters? The company aims to grow
What? AT&T launched a new billing program called Sponsored Data Monday, the program allows content providers (e.g. Netflix) to pay for mobile data costs so that
What: LionHeartDigital (LHD), the Hispanic newspaper network backed by multicultural advertising placement firm EPMG, just introduced MamayFamilia, a Spanish-language parenting content site. Other products in other verticals
What? Mashable has raised $13 million in Series A funding. Why it matters? The platform aims to connect and improve relationships between distribution parties in the region. So